Social Media and Small Business – Stats, Facts and an Infographic
By Josh Baker, Marketing & E-Commerce Director, BOLT Insurance Agency
Small-business owners know the importance of spending wisely. Young companies don’t have the luxury of throwing money into a project without seeing a return on that investment. That may be why so many of them are eager to capitalize on the potential offered by social media marketing.
Nearly 80 percent of small businesses say attracting new customers is one of their top challenges. More than eight out of 10 small businesses currently using social marketing plan to expand their efforts and it’s easy to see why: Facebook is nearing the 1 billion active user mark.
No doubt, that’s a huge audience, and social media users tend to be engaged, with both their friends and the companies they care about. More than 40 percent of online consumers are fans or followers. If your business can put together a smart, focused and high-impact social media strategy, it can pay dividends, given the number of users who are interested in following brands.
The key word there is “smart.” Know your audience and find out what they want. They may want daily coupon deals. They may be interested in sharing their customer service experience. And they may just want to keep up with what their friends are looking for.
Offer your fans and followers something new and helpful frequently and you’ll be able grow your online audience and build relationships with even more customers. An effective social media presence isn’t a blunt object; hone it and wield it with precision.
Josh began his online marketing career in 1996 and has been employed by companies in the Affiliate Marketing, B2B Publishing, and Insurance industries when he is not consulting for other businesses looking to increase their online presence and online generated revenue. Currently, Josh works for the BOLT Insurance Agency headquartered in Farmington, CT. BOLT Insurance is a national insurance agency providing business owners with a better way to choose and buy insurance to protect themselves and their business. Business owners can visit the BOLT website and within minutes get online quote comparisons from top national carriers and can then purchase the policy from BOLT. All BOLT agents are experts in small business and are licensed in all 50 states. Visit BOLT at www.boltinsurance.com.