From Beyond PR By Malcolm Atherton In the last 12-months, there has been a 179% growth in video consumption on mobile devices. 1/3 of time on the Web in the United States is spent on mobile...

By: Michael Lamp, Hunter Public Relations Two thirds of smartphone users streamed some form of video content in 2011 (Juniper Research). But smartphones aren’t the only devices raising the profile of...

By Paolina Milana, CMO, AppNRG You want fries with that? Supersize me? Happy Meal, please. We’re all familiar with our favorite fast-food phrases, and when it comes to the communication evolution,...

By Melanie Shreffler    Millennials are used to getting what they want when they want it. They get immediate answers to questions thanks to Google and Bing. They read the news as it happens...

By Roni Haim, CEO, Zlango Marketers and branding experts have never doubted the value of the text-messaging platform. When text messaging became popular circa 2000, marketers began launching full-fledged...

By Alex Kutsishin, President, FiddleFly For the past year and a half, I have been among the many people who have been shouting the need to go mobile from the rooftops. Until very recently, our message has...

As you know, the Fourth of July is a U.S. federal holiday celebrating the adoption of the Declaration of Independence on July 4, 1776. Virtually everyone is off from work nationwide, except for those in...

Daniel M. Ladik, Ph.D., Blogger, Dig Nuggetville, Associate Professor of Marketing, Stillman School of Business, Seton Hall University Imagine this scenario: A shopper pulls into a shopping mall and...

You can’t help but watch it. Every time Apple launches a new product, we have a cultural spectacle unfolding before our eyes. In the most recent incarnation—the launch of the iPad 3—we have...

By James Citron, CEO and Co-Founder, Mogreet With more than 90 billion pieces of content shared each month, the growth of social sharing is an opportunity that today’s marketers must prioritize in their...

By Carmine Gallo, Author, “The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are” Public relations and marketing professionals now have a new tool in their...

  By Nicole P. Franklin, Account Director, Racepoint Group If you think the medical community is still lagging in its adaption of technology consider the following stats, which have relevance to...