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CommPRO.biz > Marketing > International Marketing
Managing Communications across a Pan-Latin Hemisphere
International Marketing

Managing Communications across a Pan-Latin Hemisphere

By Mike Valdés-Fauli, President of JeffreyGroup There is significant interest and excitement about the Latin hemisphere these days.  Countries like Brazil and Mexico have grown quickly in recent years,...

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Marketing Case Studies: Tide – Bridging the Empathy Gap and Selling the Top Brass (Part 2)
International Marketing

Marketing Case Studies: Tide – Bridging the Empathy Gap and Selling the Top Brass (Pa...

By Patrick Barwise and Seán Meehan, Authors, “Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation”   Editor’s note: A challenge for many businesses is that...

»»
Marketing Case Studies: Tide – From Technical Breakthrough to Long-Term Money Machine (Part 1)
International Marketing

Marketing Case Studies: Tide – From Technical Breakthrough to Long-Term Money M...

By Patrick Barwise and Seán Meehan, Authors, “Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation“ Editor’s note: The initial launch of Tide, the first...

»»

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