By Colleen Doyle, Creative Lead, TMNcorp Recently, the team at TMNcorp encountered an interesting communications challenge while developing a public awareness campaign about school bus safety.Feedback...

By Christina Milanowski, Social Media Director and Account Supervisor, Maccabee Public Relations For agencies like Maccabee and for our PR clients, 2012 was a year of head-spinning changes–more social...

By Kenneth Kracmer, Managing Partner and PR Director, HCK2 Partners Looking back at 2012, many of the trends we anticipated one year ago held true.  Events such as the election and natural disasters...

By Chris Chariton, SVP, Product Management and Supplier Marketing, GlobalSpec Nearly two-thirds of business-to-business buyers (regardless of what product or service they plan to purchase) conduct their...

By Jeff Meehan, CCO, MD On-Line The more things change, the more they stay the same. One of the most consistent challenges all marketers face, including those in the pharma industry, is reaching their...

By Andy Abramson, CEO, Comunicano Some say ousted GM CMO Joe Ewanick departed over the difference in price paid by GM for a seven year, $559 million dollar sponsorship of fabled UK football (soccer)...

By Karen Weiner Escalera President and Chief Strategist KWE Partners As leaders in the luxury travel, hospitality and real estate industries, our firm and team members enjoy considerable access to the...

By Bill Fleishman, President, Cone Communications With more and more dads poised to take on the grocery store and “drive” the cart, today’s successful marketers can no longer afford to make...

By Mike Gracia, for Cosine Although social media came from some humble beginnings—i.e., Facebook being born out of a university project—the fact is that consumer generated media has gotten massive. As...

By Scott Goodson, Founder, StrawberryFrog These are revolutionary times. Of course, this week marks May Day (here’s an NBC report on the origins of “Inernational Worker’s Day”) and Cinco de...

By Rick Stoner, Social Media Strategist, Bader Rutter South by Southwest (SXSW) always provides an inspiring dose of change and has established itself as the pre-eminent launching pad for what’s new,...

By Sruly Markowitz, COO, StoreSigns.com Over the past decade, business owners have been hit fast and furious with new marketing must haves including YouTube, blogs, Facebook, Twitter, LinkedIn, and most...