Lance Armstrong: The Robin Hood of Cause Marketing?
Marketing Nightmares

Lance Armstrong: The Robin Hood of Cause Marketing?

By Steve Lundin, Principal, BIGfrontier Media Communications Group After spending most of 2012 hearing about what a bad guy Lance Armstrong might be, Oprah has sunk to the challenge and scooped the prize...

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You’ve Had Your (Earth) Day – Now Let’s Get Serious About Winning the Battle for Brand Green
Green & Cause Marketing

You’ve Had Your (Earth) Day – Now Let’s Get Serious About Winning the Battle fo...

By Lee Ahern, Professor of Advertising and PR, Penn State; Senior Research Fellow at the Arthur W. Page Center for Integrity in Public Communication Earth Day is the Super Bowl of green. The one day a...

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Lessons from the Livestrong Wristband Campaign: Cause Marketing Secrets of Big Brands Like Nike, Pepsi, AT&T and Others
Green & Cause Marketing

Lessons from the Livestrong Wristband Campaign: Cause Marketing Secrets of Big Brands...

By Rachel Armbruster, Nonprofit Strategist, Armbruster Consulting Author, “Banding Together for a Cause” Former Director of Development, Lance Armstrong Foundation Corporations develop a variety of...

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Is 9/11 Marketing Tasteless? It’s Time to Turn a Corner Using the 5 Principles of Cause Branding
Green & Cause Marketing

Is 9/11 Marketing Tasteless? It’s Time to Turn a Corner Using the 5 Principles of Cau...

Craig Bida, Executive Vice President, Cause Branding and Nonprofit Marketing, Cone With the tenth anniversary of 9/11 upon us, there has been some debate as to whether or not marketing linked to this...

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