By Polina Opelbaum, Editor, ProfNet Every other week, The Q&A Team answers questions from ProfNet readers with advice from our large network of experts. Has there been a question burning in your mind...
Mother’s Day 2013: Moms on Social Media
By Alexandra Paparsenos, CTP Boston Agency Moms are savvy consumers with considerable buying power. To effectively engage this coveted group, it’s imperative that marketers understand how and where...
A Content Marketing Success Story: Armenia Uses SlideShare.net to Reach 140,000+
By Todd Fabacher, publisher of iTechnologies.am an online publication dedicated to the Armenian Tech Industry. Editors Note: The number of views has actually increased to over 182,000 since publication...
WWE “Suplexes” SXSW with Strategic Approach to Social Media
By Sam Ford, Director of Digital Strategy, Peppercomm The South by Southwest Interactive agenda this year was full of the usual suspects of speakers: digital pioneers, entrepreneurs, social activists...
What Role Can Experiential Marketing & PR Stunts Play In a Digital World?
By Paul Maccabee, President, Maccabee Public Relations In a digital world now dominated by Facebook, Pinterest, YouTube and Twitter campaigns, a CMO or public relations director must ask, “what...
10 Tips for PR Pros Seeking GigaOM Placements
By Mike Neumeier, APR, Principal, Arketi Group Last week, Arketi hosted a Lunch & Learn session with a small group of PR and marketing executives from Atlanta-based technology companies. Our guest...
‘Shoppable’ Advertising Technology: A New Retail Marketing Opportunity
By Carolyn Akel, Akel Ventures & iCanGetIT.tv Think about the last time you watched a movie and saw a pair of shoes or a blouse you really liked. Caught up in the excitement, adventure or romance of...
The Digital Advantage: Ten Website Marketing Tips for Building Client Thought Leaders...
By Dr. Sally Mount,President, Auctus Consulting Group We live in an era of unprecedented marketing reach. Literally anyone can advertise on the Web. This morning, I was in a business meeting where...
App Happy – Four Simple Tips to Create Amazing Apps
By Zach Bonnan, Senior Copywriter, Interaktiva Digital Marketing We live in an app-happy world – more than half of U.S. mobile users downloaded mobile apps during the three months ending in May,...
From Bold to Bounced: Lessons from the Fall of GM’s Marketing Chief
By Bob and Gregg Vanourek, Co-authors of “Triple Crown Leadership: Building Excellent, Ethical, and Enduring Organizations“ Are you a courageous communications professional? A maverick...
Marketing Gold: Four Lessons in Social Media from the Olympics
By Jacob Seal, Senior Account Executive, Bridge Global Strategies While athletes of every ilk were busy breaking world records at the 2012 Olympics, spectators around the world were unwittingly...
Get Appy! 7 Steps for Marketing Your App
By Chris Obray, Truvia Just because your strategic team has decided to create an app doesn’t mean it’s going to be a success. As with any product or even new service, it all comes down to...
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