By Dzifa Job and Lee Lubarsky, Senior Account Executives, Edelman David Beckham’s retirement can only be a boost to his brand as he has more time away from the field of play to focus on the causes he is...
Creative Newsroom: Brand Storytelling at the Speed of Social
Editor’s Note: Published by Edelman Digital and shared on...
The Financial Accounting Foundation (FAF): Rebranding an Important – But Unknown – Or...
By Robert W. Stewart,Vice President, Communications for the FAF, FASB and GASB The Financial Accounting Foundation (FAF) probably is one of the most important organizations that you’ve never heard of....
Samsung Galaxy Trumps iPhone When It Comes to Simplicity
By Brian Rafferty, Global Director of Research, Siegel+Gale Apple, and especially its founder and guiding light Steve Jobs, has long embodied the gold standard of design thinking, and, by extension,...
Kmart’s ‘Ship My Pants’ Ad: Viral Genius or Epic Brand Fail?
By Paul Maccabee, President, Maccabee Public Relations By every metric of our social media marketing age, Kmart’s 35-second spot, “Ship My Pants,” is a monster success – 13.9 million...
Why J.C. Penney’s Everyday Low Pricing Failed
By Justin Brady, Creativity Cultivator, Test of Time Design Every once in a while, someone dares to question the status quo and look at a challenge from a new perspective. These people are never met with...
Seven Simple Steps to a Successful Rebrand
By Tom Dougherty, President & CEO, Stealing Share One of the scariest initiatives a company can undertake is to rebrand itself together. It is no easy trick and rarely taken lightly. Because of that,...
Wait…Where Am I Again? Why the Dominant Brand within the Store Should be the Store It...
By Jeff Weidauer,Vice President of Marketing and Strategy,Vestcom International If you’re feeling a little winded after the past five years, welcome to the club. Between the “Great Recession” and a...
Branding: A ‘Must’ for a Service-Oriented Business
By David Johnson, CEO, Strategic Vision, LLC One of the most frequent comments we hear is, “We are a service-oriented company and not a product based company and therefore branding doesn’t make sense...
March Madness: A Strategic Shortcut Into New Marketplaces
By Martin Brochstein, Senior Vice President, Licensing Industry Merchandisers’ Association (LIMA) If a die hard Kansas fan is going to cry in his beer after his bracket gets busted, why are there...
SXSW 2013: More Brands, Less Filling
By Michael Terpin, Founder/CEO, SocialRadius, Founder, Marketwire When you have two choices, you have a decision. When you have three of four choices, you have a quandary. When you have 200 choices...
WWE “Suplexes” SXSW with Strategic Approach to Social Media
By Sam Ford, Director of Digital Strategy, Peppercomm The South by Southwest Interactive agenda this year was full of the usual suspects of speakers: digital pioneers, entrepreneurs, social activists...
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