Marketing

2016 Super Bowl Survey Infographic

Editor’s Note: The findings described below are based on a survey conducted by Penn Schoen Berland in partnership with Burson-Marsteller and Fan Experience from January 14th-18th, 2016. The survey was conducted online among a national sample of N=1000 people who plan to watch the Super Bowl this year and who watched the Super Bowl last year.…

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Marketing Lessons From Sunday’s Big Game

By Dan Farkas, Instructor of Strategic Communication, Ohio University  While millions debate Cam Newton vs. Peyton Manning, guacamole vs. hummus and the commercial with the horse vs. the commercial with the dog, I see what happens at halftime as an amazing opportunity for every single organization that ever hosts an event. Let’s look at the before,…

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The Star Wars Effect

By Martin Brochstein, Senior Vice President, SVP Industry Relations and Information,  (LIMA) The overwhelming place that Star Wars held in the entertainment and consumer zeitgeist in the latter part of 2015 is only Chapter One in what Disney obviously hopes will be a long-running tale of cinematic art and lucrative commerce. Disney, which bought George Lucas’ empire in 2012,…

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The Big Promise of Marketing Automation

By Carol O’Kelley, CEO, Salesfusion Marketing automation was originally designed to help companies drive growth. It was supposed to deliver this important benefit through workflow integration, deep data insights, automation of previously manual tasks, and alignment of sales and marketing teams. The Unfulfilled Promise The first wave of marketing automation platforms (MAPs) have not consistently delivered on…

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Making Marketing Automation Work

By Sarah Shelnut-Rossborough, Director of Strategy, ANNUITAS Every successful demand generation strategy integrates marketing automation at some point in the buyer’s process. And while implementing marketing automation is rarely the first step—nor should it be—it is an integral one that should receive a lot of time, attention and strategic planning. The use of marketing automation has been…

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Marketing Automation isn’t Dead – It’s Evolving

By Paige O’Neill, CMO, SDL In recent years, marketing automation has started to gain a negative reputation. Consumers are fed up with being spammed; and as a result, they are deleting, unsubscribing and disengaging. However, just because marketing automation includes “automation” in its name, it doesn’t mean that every communication powered by marketing automation technology…

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Business Success in ’16: Will The Force Be With You?

By Linda J. Popky, Founder, Leverage2Market Associates Star Wars has landed with a vengeance. Not only is the new movie on track to break all previous box office records, but the associated marketing machine has surrounded us on all sides with a wide array of associated merchandise and services. For marketers, the lesson here is that the…

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10x Content: What it is and Why it Matters

Editor’s Note: December 2015 Webinar with @TrackMaven on 10x #Content #Marketing. Features an explanation of the 10x phenomenon, criteria for evaluating your content and helpful tips for building 10x content yourself!   10x Content: What it is and Why it Matters from Adam Monago  

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Why We Didn’t Quit CVS When CVS Quit Tobacco

By Hope Nguyen, VP, Marketing, NetBase As brands evolve over time, there are lots of challenges  to consider if they’re to balance customer and shareholder happiness during periods of growth or decline. For most, how consumers feel about their brand is top of that ‘challenge’ list. Take CVS, who announced in February 2014 that they…

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Three Big Media Marketplace Changes You Should Keep An Eye On In 2016

By Jim Porçarelli, Chief Strategy Officer,  Active International As media companies and brands boost their efforts to adjust to digitally savvy consumers in 2016, our industry will undergo significant transformation. As a result, new advertising services and partnerships will emerge and we will see a shift to creativity as advertisers focus on delivering more innovative…

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The X Factor: The Secret to Better Content Marketing

By Mathew Sweezey Content Marketing is something we all must do, but we do not all do it well. The X Factor which separates the two is Agile Marketing. In this presentation I’ll teach you what Agile Content Marketing is, the data to prove why Agile is better, and how to execute agile content marketing with…

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Two Things CMO Demands Will Dictate in 2016

By Joe Phelps, CEO, Phelps As we dive, head-first, into 2016, the focus of the chief marketing officer (CMO) should be driven by two objectives—achieving better collaboration and access to in-depth analytics . Better Collaboration Among Suppliers Near the top of the list of CMOs’ greatest frustrations are the disappointments they share in their agencies’ inability to work together to…

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How Can Brands Tackle the Collaborative Economy? 25+ Case Studies

By Gregory Pouy, Marketing Artisan in a Digital Age In 2016, it is impossible to ignore the collaborative economy.  It is everywhere and in every industry. “Uberisation” was probably THE buzzword of 2015 but it is not inevitable. Brands must urgently learn how to tackle the collaborative economy from the best.  In this presentation, you will…

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10 Years of CES: 2007-2016

By David Berkowitz, Chief Marketing Officer, MRY With 2016 marking the milestone of my tenth consecutive Consumer Electronics Show (CES) in Las Vegas, I went through all my blog posts, Flickr photos, presentations, and other materials to see what stood out. It covers drones, virtual reality, 3D TVs, 3D printing, and much more.   10 Years of…

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The Top 7 Freelancing Trends for 2016

By Sofia Agras, VP Business Development, Marketeeria The freelance economy is exploding. The on-demand “Free Agent” economy is rising and projected to grow. $715 Billion! According to a Freelancers Union report, that’s the total amount spent on contingent labor worldwide.  According to some studies, outsourcing contracts with Fortune 100 companies have more than doubled since…

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2016 A-Z Culture Glossary (PRESENTATION)

By sparks & honey Last year, we presented the top, must-know, culturally relevant trends for 2015 and our predictions were 83% accurate! To help the “curious class” stay relevant in 2016, we’ve assembled an A-Z culture glossary of what trends we predict to be 100 must-know terms and concepts of 2016. We hope this cultural…

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Check Out The 20 Best Slideshare Posts of 2015

By Michael Brenner, CEO at Marketing Insider Group and Head of Strategy at NewsCred It’s that time of the year again! Last year I shared with you my favorite SlideShare posts, marketing events, articles and videos. Thanks to readers like you, these articles continue to be some of my most popular posts of all time! One of my…

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