By Oliver Wellington, Co-Founder, nRelate In today’s complex digital landscape a solid content strategy won’t see success without three core components: search, social, and discovery. Many companies...
INFOGRAPHIC: We All Want To Be Young
Editor’s Note: They are on the top of the influence pyramid. Their new languages and behaviors are inspirational to people that are both younger and older than them. But the incredible power of...
Keeping Up With The Beckhams: The Outliers of Celebrity Endorsement
By Dzifa Job and Lee Lubarsky, Senior Account Executives, Edelman David Beckham’s retirement can only be a boost to his brand as he has more time away from the field of play to focus on the causes he is...
How Facebook Home Will Impact Marketers
By Polina Opelbaum, Editor, ProfNet Every other week, The Q&A Team answers questions from ProfNet readers with advice from our large network of experts. Has there been a question burning in your mind...
Five Pro Portrait Tips
By Marshall Thompson, CEO, prvideo.tv Still using that egg avatar for your LinkedIn photo? Or do you prefer a cartoon character or that awkward looking cell phone party photo? Online, your face is...
Solving the Challenges Small Companies Face with Their Websites
By Tom Runzo, Co-Founder,President and CEO, Equisolve Executives at small-cap public companies know the importance of a functional and aesthetically pleasing corporate website that addresses both their...
Five Essentials to Create a Successful Marriage Between Celebrity and Brand
By Jennifer Newberg, Cone Communications We live in a celebrity-driven culture and society is infatuated with the famous. The result is an abundance of celebrity-driven marketing campaigns. The question...
Mother’s Day 2013: Moms on Social Media
By Alexandra Paparsenos, CTP Boston Agency Moms are savvy consumers with considerable buying power. To effectively engage this coveted group, it’s imperative that marketers understand how and where...
Lost Sales Leads: 4 Common Problems & How to Correct Them
By Brandon Stuerke, President, Advisors Edge Marketing U.S. businesses spend billions of dollars generating sales leads only to lose more than 70 percent of them simply because they don’t make contact...
8 Exponential Trends That Will Shape Humanity: Century of the City State
By sparks & honey We live in a time of great abundance and unparalleled possibilities fueled by exponential growth from the impact of technology. Our job at sparks & honey is to understand...
Creative Newsroom: Brand Storytelling at the Speed of Social
Editor’s Note: Published by Edelman Digital and shared on...
The Financial Accounting Foundation (FAF): Rebranding an Important – But Unknown – Or...
By Robert W. Stewart,Vice President, Communications for the FAF, FASB and GASB The Financial Accounting Foundation (FAF) probably is one of the most important organizations that you’ve never heard of....
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