By Elaine Werffeli Founder of GemsOfInsight.com In putting together a website where users come to discover, share and contribute Gems of Insight, I learned a number of lessons and wanted to pass on my Top...
A Great Website Doesn’t Cut It Anymore – Why a Wider Digital Presence Boo...
By Chris Chariton, SVP, GlobalSpec Digital marketing and sales start with your home page. That’s why one of the easiest way for companies to lose sales opportunities is by failing to have a robust...
Marketing Trends 2012: Sixty CMOs Reveal What the Future Holds for Business-to-Busine...
By Mike Neumeier, Arketi Group As 2011 drew to a close, Arketi Group hosted the fifth annual Atlanta High-Tech CMO Roundtable, as well as the first such Roundtable for High-Tech CMOs in the Raleigh-Durham...
Armed for IRM? Driving Social Actions through Influencer Relationship Marketing
By Gregory Shove, Founder and CEO, SocialChorus Social media has completely disrupted the marketing world. As the power of social influence becomes increasingly democratized, marketers are being forced to...
Need to Know: Key Take-Aways from a Quarterly Social Media Trend Report
By Jason Cormier, Co-founder, Room 214 Need to know the latest social media trends and techniques? Curious about how your colleagues are driving results in social? We have the answers for you, right...
Brand Loyalty Program: How’s that Workin’ for Ya?
Ann Revell-Pechar, Vice President, Carolinas at Arketi Group Listen up, marketing and branding pros: Don’t assume the customer programs you’ve developed are the ones that will hit home and keep your...
How to Market in Agile Times
By Jascha Kaykas-Wolff, Chief Marketing Officer, Mindjet To say that today’s real-time state of mind has thrown a wrench in the linear waterfall approach to business would be an understatement. Our...
Where Is Social Going? Passion Points, Friending Your Fridge and How Brands Can Stay ...
By Avi Savar, Founder, Big Fuel As you know, Web 1.0 was characterized by prolific content creation: organizations raced to claim their static presences on the Internet and produce commerce-driven media....
Google vs. Groupon: Let’s Revolutionize (or at Least Fix) Groupon’s Social Coup...
Daniel M. Ladik, Ph.D., Blogger, Dig Nuggetville, Associate Professor of Marketing, Stillman School of Business, Seton Hall University Imagine this scenario: A shopper pulls into a shopping mall and...
So You Want a Revolution? In a Time of Uprisings, PR and Marketers Must Launch Their ...
By Scott Goodson, Founder, StrawberryFrog These are revolutionary times. Of course, this week marks May Day (here’s an NBC report on the origins of “Inernational Worker’s Day”) and Cinco de...
Marketing Buzz or Bust? How to Decide if a Sponsorship Makes Sense for Your Client or...
By Gina F. Rubel, Esq., Laura Powers, and Amanda Walsh of Furia Rubel Communications, Inc. It can be overwhelming for business owners to cut through the tremendous amount of sponsorship and miscellaneous...
Failing on YouTube? It’s Time to Revisit Your Online Video Marketing Fundamenta...
By Jake Oates, Vidify YouTube isn’t the only video hosting site on the web, but it’s undoubtedly the most popular. After Google, YouTube is also the second most popular search engine which makes it a...
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