Marketing

Four Tips for Hispanic Marketing Success

By Judd Marcello, Vice President Marketing, Smartling  Spring has finally sprung. We’re well into 2016, and now is the perfect time for content marketers to review which strategies and approaches are working, and which ones aren’t. With Cinco de Mayo right around the corner, it’s a fresh reminder that one area that could likely benefit…

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Viral Marketing: The Hope, Hype and Helplessness

By Frank Strong, Author of the blog, Sword and The Script It’s every marketer’s dream to go viral, but only a handful will ever experience it. While marketers can do things to set the conditions for going viral, things can’t be made to go viral. At best, viral marketing is usually a gamble with marketing…

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What is B2B Marketing?

 Understanding the Strategies and the Advantages of Business to Business Marketing  By Lalit Sharma, Director, Ranking By SEO Most marketers often find themselves suing the term B2B marketing. But the truth is, some of these people do not know what B2B marketing really is. B2B which is Business to Business Marketing involves marketing goods and services which…

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Using Your Heritage to Differentiate Your Brand

By Bruce Weindruch, Founder and CEO, The History Factory As Founder and CEO of The History Factory, one of the most important lessons I’ve learned over 37 years in business is that heritage is the common fulcrum upon which many of the world’s greatest brands pivot. Consider Apple’s iconic “Think Different” campaign, launched in 1997…

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Disney’s Cutest Faces Are Marketing Bad Food To Kids (Op-Ed)

By Roman Temkin, New York-based Entrepreneur  It’s fact that fast food companies love to target children while simultaneously appealing to parents to satisfy children’s desires out of “love.” In fact, a new study done by the Children’s Food Campaign showed fast-food companies used Despicable Me’s Minions to market unhealthy foods to children. Despite Disney’s promise in 2006 that 85% of…

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Programmatic Ad Buying Plays Expanding Role in Shaping Elections

By Elad Gershoni,Vice President of Business Development, Brightcom The upcoming 2016 elections in both the U.S. and UK are fast approaching, and advertisers know that delivering the right message to the right user at the right time can make a real difference in how people vote. Even more than in previous elections, today’s digitally interconnected…

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Real-time Marketing is the Key to Retailer Success

By Mark Gally, CEO, ZAIUS Picture this: You’ve carefully developed a behavior-based campaign. Crafted a relevant and personalized message targeted to a user’s specific actions. But by the time the message is delivered, the customer has already left the session – rendering your message (and your brand) ineffective. To many marketers, this situation is all…

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How to Lose an Email Subscriber in 10 Days

By John Thies, CEO and Co-Founder,  Email on Acid Wrong. This may be the quickest way to end a relationship before it even starts. Growing your list organically via single or double opt-in forms are the foundation of a healthy email list AND relationship. If you cut corners and purchase a list or send to people who…

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You Can’t Buy The Vote, But You Can Brand It

By Peggy Chen,Vice President, Marketing, SDL   While the 2016 presidential race is hot, reports show that many voters have cold feelings towards the candidates. To ensure their messages successfully reach and resonate with a diverse audience of voters, candidates must think differently. To start, they can take notes from global brands that know the struggles of…

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Guy Kawaski – How to Perfect Your Personal Marketing

Editor’s Note:  According to Guy Kawaski, perfecting your own social media is important to many professionals. Every profile is your professional profile. Get yours up to par. http://guykawasaki.com/   How to Perfect Your Personal Marketing from Guy Kawasaki

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Agency of the Future: The Anti-Agency

By James Orsini, Chief Integration Officer, Vayner Media   I have seen the future and it looks a lot like Vayner Media. After spending the last twenty five years in a cadre of marketing companies like Public Relations and Promotions, Branding, General Market Advertising and Mobile Media I have seen many operational similarities. Various holding companies…

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Unlocking The Potential Of The Participation Age

By Jake Athey, Director of Marketing, Widen Enterprises  Technology has irrevocably changed the face of today’s consumer and their relationships to the companies they buy from. One of the most significant changes is the way consumers interact, and want to interact, with brands. Millennials want to feel a personal connection with brands – they don’t want to be…

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Draw Visual Attention to Your Brand with Pinterest

By Jill Kurtz, Kurtz Digital Strategy Pinterest, a prime visual-based social media platform, can be a great tool if you are able to translate your primary message, product, or service into compelling visuals. While it doesn’t have one of the largest user bases – Facebook, Twitter, Instagram, and LinkedIn get those honors – Pinterest continues…

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March Madness – Sports Marketing Lessons

By Torie Lynch, Vice President of Marketing and Brand Initiatives, Tilted Kilt Making the most of major sporting events is more of an art form than an exact science for restaurant owners. It’s actually easier than you would think to optimize your restaurant and marketing strategies to get the most out of the celebrations around this…

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On-Demand Sports Merchandise, the Game within the Game

By Martin Brochstein, Senior Vice President, SVP Industry Relations and Information,  (LIMA) March Madness came to a close this weekend and with it the sporting world’s biggest “reality TV” event will soon be one for the history books. On the scale of emotional involvement by viewers, there’s probably nothing more “real” than the sprawling NCAA basketball tournament that culminates in the…

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March Madness Marketing Stats & Viewership Trends

Editor’s Note: With millions of viewers tuning in every year, March Madness is an incredible opportunity for brands to engage with consumers. From laptops, smartphones, and tablets, viewers are watching the games from multiple devices. That’s why it’s important for brands to understand how to effectively reach their audience across all platforms. Take a look at this infographic from Koeppel…

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Let Them See Right Through You (Or at Least Your Logo)

By Kerri Donner, Marketing Communications Manager, Stanton Public Relations & Marketing We are three months into 2016 and already it seems that rebranding is off to a fast start, with companies updating their looks left and right. In January, the BBC unveiled a new look one of its subsidiaries, BBC Three, as did the health and wellness website Greatist,…

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Rebecca Lieb – The Eclipse of Online Ads

Editor’s Note: In this report, marketing expert Rebecca Lieb explores why marketers need to focus on customer-centric marketing strategies that rely more on providing valuable content and less on media buys.  By synthesizing current research, industry trends, and the thoughts of 17 marketing influencers, the report gives you an informed perspective on how online marketing is…

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Marketers: What is Your Yellow Canary?

By Jeff Mard, Vice President, HMG Company Did you know that when coal miners went to work, they were never alone? The miners would bring a yellow canary with them, for companionship (well kinda).  If the canary died, they would get the hell out of dodge as the silent killer – carbon monoxide – was sure…

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