Marketing

San Diego Comic-Con: Where the ‘Influencers’ Come to Play – and Purchase

By Marty Brochstein, Senior Vice President, Industry Relations and Information for the International Licensing Industry Merchandisers’ Association (LIMA) San Diego Comic-Con can be a dangerous gathering to navigate, particularly if you’re a big fan of some entertainment property and you’ve come to town with a full wallet or credit card at the ready. This one-time…

Read More

Why Digital PR is the Perfect SEO Solution

  Digital PR and SEO are traditionally worlds apart.  But that gap is disappearing and with the new Google’s updates, PR skills could just be the missing link that gets the best SEO results. According to a new study published this week by Stone Temple Consulting, inbound links are still one of the top ranking…

Read More

How To Boost Your Content’s IQ [Infographic]

Editor’s Note: This infographic from Widen shows how marketers can get their audiences the intelligent content need when they need it. Digital Asset Management (DAM) provides a simple framework to build your intelligent content.

Read More

Stop Targeting Millennials Like Zombies

By Jack Monson, Director of Digital Strategy, Qiigo Is there anything more ridiculous to Millennials than the phrase “Marketing to Millennials?” It seems the entire consumer marketing machine in the US has done the math, and has targeted Millennials as the key to selling anything. Marketers struggle with how to easily reach this massive crowd. I’m…

Read More

Millennials As Protesters: You Have To Be Carefully Taught

By Ann Arnof Fishman, President, Generational Targeted Marketing  From Bernie Sanders to Black Lives Matter, Millennials (born from 1982 to 2000) are just doing what their history has programmed them to do—react as a group. The major weakness of this generation is they feel peer pressure so intensely, they have lost much of their ability to…

Read More

Local Content is the Path to Global Audiences

By Peggy Chen, VP of Marketing, SDL Marketers know that a consistent brand image is crucial when it comes to customer retention. But what’s the best way to build on your global brand equity while providing your customers with a local experience? There’s no single answer, of course – a company can use a wide variety…

Read More

Three Lessons Marketers can Learn from Amazon Prime Day

By Jeff Navach, Vice President of Marketing, MediaAlpha A year ago, Amazon launched its first attempt at Christmas in July, kicking off the inaugural Prime Day as a sort of summer sale to end all summer sales. Many pundits were skeptical at such a brash offering; rolling Black Friday and Cyber Monday into one day, months before…

Read More

The Calm Before the (Digital) Storm

By Vernon Vasu, CMO, ReFUEL4  The sea both frightens me and lures me in. I enjoy surfing, hanging out on the beach with my family. But when I am out there on my surfboard, there is always a little twinge of danger being in the open, so far from the shore. That was my feeling after…

Read More

Amazon Prime Days Shows Us Why Customer Experience Matters

By David Jones , Director of Sales Engineering and APM Evangelism, Dynatrace Amazon Prime Day. It’s like Christmas in July. Each summer there is a lot of hoopla around the one-day shopping extravaganza, when millions take to their devices in search of stellar summer deals. For Amazon, it’s a genius approach for not only clearing out…

Read More

Oh Baby! What Happens When Millennials Become Parents?

By Natasha Fleury, Marketing Partner, Generator Inc Marketing Millennials are the dominant consumer and a huge focus for brands everywhere. With 80 million in the U.S., we’re hard to avoid. Research demonstrates Gen Y is different from Gen X in several ways including motivation, expectations, and attitude. But what happens when we become parents? What takes…

Read More

My 3 Best Content Marketing Tips

By Sylvie Laurencelle-Vermette, Regional Communications Manager, Manitoba and Saskatchewan I’ve been giving a lot of thought lately to my content marketing strategy in preparation for my overarching communications marketing plan for the next year. Content marketing is a tactic my team and I use on a daily basis and because it’s so ingrained in our…

Read More

The Art of the Presentation

Editor’s Note: Karlyn Borysenko and Jeffrey Stevens, Assistant Web Manager at UF Health, discuss the elements of putting together an impactful presentation and how to submit them to conferences. The Art of the Presentation from Jeffrey Stevens  

Read More

5 Things Brand Advertisers Should Know About Direct Response TV

By Carl Turner, Marketing Specialist Once reserved mainly for niche products and services, direct response marketing is becoming increasingly common. According to Forbes, multiple multi-billion dollar enterprises have been created by direct response TV (DRTV) advertising, and those numbers are only continuing to rise. The right DRTV campaign sells a product or service, but a…

Read More

13 Stats Every Digital Marketer Should Know

Editor’s Note: Changes in the digital landscape prompt every business into action. SEOReseller.com compiled the latest data from 2016 to guide you through these changes. 13 Stats Every Digital Marketer Should Know (2016) from SEOReseller.com

Read More

Product Content is King: How to Rule the Retail Kingdom

By Josh Mendelsohn, Head of Product Marketing, Salsify Brands and retailers are always looking for new ways to get in front of their customers. With today’s consumers shopping and buying when, where, and how they want to – it’s become critical to to shape your customers’ online experience. Knowing what is most likely to drive consumers…

Read More

A Metrics-Driven Marketing Approach Helps Us Win More Customers

By Andrea Gellert, Chief Marketing Officer, OnDeck When you ask non-marketers what we do, you’ll likely hear things that focus on creative development like designing ads, choosing colors and fonts, and doing focus groups. While we certainly do those things and they are an important part of our responsibilities, there’s a lot more to marketing than most people…

Read More

Meet the CMOs of Tomorrow – #Cannes Young Lions Marketers Competition

By Barri Rafferty, Senior Partner and Chief Executive Officer North America, Ketchum 17 teams, representing the top young marketing duos from as many countries, converged at Cannes with just 20 hours to solve a creative challenge and present a marketing brief on a global stage before a panel of esteemed judges—all for the chance to…

Read More

#CannesLions – Fishing For Your Sole

By Karen Strauss, Chief Strategy & Creativity Officer, Ketchum Early each morning here on the French Riviera, anglers can be seen casting their lines in search of a perfect catch.  Their leathery, tanned skin and white hair are outward reflections of their age and love for fishing.  And they are reminders that we are all,…

Read More

The Age of Aquarius Meets the Age of Millennials

Are You Marketing to and Managing a Younger Version of Yourself? By Ann Arnof Fishman, President, Generational Targeted Marketing It’s impossible to market to and manage a generation you think is a younger version of yourself, especially if it’s not! That’s what’s happening these days between baby boomers (born from 1943 to 1960) and millennials (born…

Read More

Deciphering Baby Boomer Marketing Myths

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  There are nearly 100,000 monthly searches on Google for “baby boomers” or “boomers” and endless statistics about every aspect of their behavior. The “80 million demographic in the U.S. alone with $3 trillion in disposable income” is a recurring quote. Articles and blogs regularly cover boomers’ feelings of neglect…

Read More
Page 1 of 4212345...102030...Last »