Marketing

Marketing Strategies to Grow An App User Base – Infographic

By CommPro.biz Editorial Staff  The following infographic from DCI outlines the  most effective techniques including LTV, social media advertising, referral marketing, marketing outside the web and app re-targeting to develop, expand and retain a loyal user base for any app.  

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Trump’s Victory is Consistent with 84 Years of Personality Matchups

By Merrick Rosenberg, Author of The Chameleon For months, political experts predicted that Hillary Clinton would defeat Donald Trump in the presidential election. Trump’s victory stunned the nation – but it shouldn’t have. Over the past 25 years, I have led training programs using the DISC personality assessment for more than 25,000 people and have…

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Defining Strategic Engagement?

By Ira Gostin, CMO,  120 West Strategic Communications In our business, we look at our practice as engagement. It’s not only public relations or marketing or communications. We see strategic engagement as the combination of all of the marketing disciplines under one umbrella, with the objective of creating a dialogue with all stakeholders of an…

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How to Create Content that Matters

By Jill Kurtz, Owner, Kurtz Digital Strategy Most of us are busy creating content to demonstrate expertise and help us rise to the attention of the search engines and the people who we want to engage. It is not enough to create content. You need to create content that cuts through the clutter and has…

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3 Ways for Marketers to Play into Millennial Narcissism

By Dr. Paul Marsden, Consumer Psychologist and Digital Strategist at SYZYGY For years, Millennials have been marked by their reputation for being narcissistic. A sense of entitlement (real or perceived) has followed them through their education and, more recently, into their careers. As this generation has aged, some may have guessed that their narcissistic qualities…

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The Rise of Organic Search

What it means and why it matters for your brand, company, or organization By Bryan Bridges, Director of Digital Strategy, Lumentus, a strategic communications firm with a specialization in digital reputation management. When you visit a company’s website, particularly for the first time, how often do you use Google instead of typing in the website address,…

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How Brand Communicators Are Using Snapchat

By Brylee Kaye, Social Media Strategist, New York Institute of Technology Snapchat and Marketing Since its inception in 2011, Snapchat has managed to defy detractors who declared it yet another photo, video and messaging platform that parents and public school administrators should be concerned about. Marketers are now recognizing the influence that Snapchat has on…

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Designing An Ecommerce Website That Converts

By John Stone, Business Consultant at Algorithmseosydney and Nirmal Web Design An e-commerce website’s primary purpose is of course to direct visitors into a sales funnel. But to achieve a sale, it needs to do a whole set of other things. Firstly, it needs to create an enjoyable experience enjoyable for the buyer. It needs…

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A-Z Culture Glossary 2017

By sparks & honey To help the curious class stay relevant, we’ve assembled an A-Z glossary of what we predict to be the 100 must-know terms and concepts for 2017.  We hope this cultural crib sheet will help prepare you for the year ahead.  Enjoy!   A-Z Culture Glossary 2017 from sparks & honey

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Top Marketing Companies of 2016 Announced

By CommPro.biz Editorial Staff Great Agencies, a California-based research and reporting firm focused on ranking agencies and vendors in the digital space, announced its latest rankings. The report identifies and ranks the leading US-based digital firms in the following spaces: SEO, PPC, Big Data, Business Intelligence, Penalty Removal, Digital Marketing, Branding, Public Relations Software Development, Mobile…

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Making the Most of Cyber Monday

By Kimberly A. Whitler, Assistant Professor of Business Administration at the Darden School of Business at the University of Virginia Over the last few years, Cyber Monday retail sales have been steadily increasing, last year reaching $3.1 billion, surpassing Black Friday. This year, the trend is set to continue. While extending the Black Friday event to…

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Handling Database Downtime the Easier Way

By Sujain Thomas, Data IT Professional As a DBA expert, not so many people might seem to appreciate the gruesome work you battle with on a daily basis. Even worse, not all your colleagues will appreciate the relentless efforts in ensuing perfection during database migrations and upgrades. Technically, they do not realize how useful you are…

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How To Find Your Most Loyal Customers This Holiday Season

By Alex Soria, Director of Data Science, Elicit By now, many retailers have already had months of planning underway in preparation for Black Friday and Cyber Monday. While there are optimizations that can be made in real-time, much of what can be done now is to focus on what comes next. All businesses, large or small,…

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Digital Notes and The End of The Yellow Sticky Pad

By David Keane, Founder & CEO, Bigtincan The seemingly unending process of enabling sales and marketing teams to be more productive – whether in selling in front of a customer or simply in organizing their tasks – has had a strong digital focus during the past decade. From the introduction of a CRM-based system, tools to help configure prices…

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New Research: The Customer Journey in a Post-Trump World

By Guy Marion, CMO, Autopilot It’s a post-Trump world and we know that a few well-placed tweets can catalyze an entire online movement…or leave a permanent scar. Of course, Trump’s secret isn’t that he is the world’s wittiest tweeter or most original thinker – it’s that he knows his audience cold and never misses a chance…

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Snapchat for the Rest of Us

By Jill Kurtz, Owner, Kurtz Digital Strategy Did you know that as of 2015, 36% of Americans age 18-24 have a Snapchat account? The number of uses continues to grow and they are getting older. This year, the White House and many brands have gotten on board. Snapchat is the #1 app for Apple phones…

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8 Critical Elements for Email Marketing Success

Editor’s Note: Vision6 has partnered with Email Monks to bring you the 8 elements that make for an awesome email. After evaluating the most successful email campaigns of their customers, they found that these campaigns all had some common elements. Try integrating these practical tips into your marketing campaigns to boost your open rates, click through…

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Love and Branding

By Maritza Zapata, Marketing Director, dash design Earlier in my professional life, I had the great fortune of working for one of the most exciting firms I have ever experienced in my career:  desgrippes gobé & associates (‘dga’), a global design development and design firm.  Marc Gobé, the firm’s president, built a solid reputation serving…

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Holiday Shopping Trends: Influences on the 2016 Consumer

Editor’s Note: As the holiday shopping season quickly approaches, 451 Marketing, an integrated marketing agency headquartered in Boston, conducted a consumer survey to monitor the ever-evolving holiday shopping landscape as retailers and brands prep for the impending season. The survey sheds some light on the increasing complexity of holiday shopping as influences, resources, and technology…

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