Marketing

Sinking Fast: The Ryan Lochte Rio Drama Has Widespread Brand Repercussions

By Linda J. Popky, Founder, Leverage2Market Associates It was exactly what we had been warned to expect from the Rio Olympics: A group of American star athletes mugged at gunpoint by thugs impersonating Brazilian police officers. It sounded horrible. And it was—but not for the reasons we originally thought. It’s become apparent that not only had this…

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Using Your Heritage to Differentiate Your Brand

By Bruce Weindruch, Founder and CEO, The History Factory As Founder and CEO of The History Factory, one of the most important lessons I’ve learned over 37 years in business is that heritage is the common fulcrum upon which many of the world’s greatest brands pivot. Consider Apple’s iconic “Think Different” campaign, launched in 1997…

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Ryan Lochte: What Was He Thinking?

His Brand Is Shot By Andrew Blum What was he thinking? U.S. Olympic swimmer and 12-time gold medalist Ryan Lochte may have destroyed his swimming career and his brand all in one shot. By pulling a Brian Williams in making up the story that he was robbed at gunpoint in Rio de Janeiro during the…

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Ryan Lochte – A Long and Arduous Road to Redemption

By Ray Casas, President, Wragg & Casas Strategic Communications Ryan Lochte has a chance at redemption – Americans love to forgive their fallen heroes.  But he’s made it much harder by his repeated lies and by leaving his teammates behind to fend for themselves. The Lochte fiasco proves once again that in the public’s eye, the…

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Not Content with Your Content? PR Can Help

By Dian Griesel, President, Dian Griesel International These days, it’s easy for a company or brand with years of experience to get swept up in the veritable deluge of constant digital content. It’s not enough for a company to merely have a Facebook page or Twitter handle — these social media outlets need to be used…

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Politics and the Art of Rebranding

By Katy Dwyer, Partner and Creative Director, Hand in Hand Marketing Bernie Sanders took his hat out of the ring and made the inevitable announcement that he was endorsing Hillary Clinton. In what has been a polarizing presidential election thus far, no matter what side of the aisle you are on, Clinton now has an…

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Visualize the Internet Marketing Ecosystem to Improve Lead Generation

By Brad Shorr, Director of Content Strategy, Straight North Internet marketing aimed at lead generation is a complicated affair — far more complicated than most companies and even marketing departments realize. The Straight North Lead Generation Ecosystem infographic is designed to help marketers visualize all the components of a solid lead generation campaign, and perhaps more…

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Here is How to Get More Email Subscriptions on Your Website

By Michael Bentos, ParadoxSEO.com There are a number of activities that the owner of a website normally hopes to get from their visitors. They hope that the visitors will like the website on Facebook, share it, tweet about it, pin it and dig it too. These activities make the website known across the Internet. They…

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Place Your Logo in the Upper Left

By Jill Kurtz, Owner, Kurtz Digital Strategy If your logo is not located in the upper left of of your website, it’s in the wrong place. There are defined benefits to this location. Plus, a recent study by Nielsen Norman Group shows that getting back to the homepage is about 6 times harder when the…

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Global Agencies React to Brexit

The Advertising & Marketing Independent Network Shares Global Insight on Brexit Agencies across the globe continue to express their shock at the UK’s decision to leave the European Union. While there is growing concern for the challenges ahead, hope for a united future remains strong among global marketers. Most of us have considered the personal…

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Influencer Relations: Magic Middle vs. the A-List

By Frank Strong, Author of the blog, Sword and The Script Brands often want A-list influencers advocating on their behalf, but there are drawbacks. Big influencers sometimes come with big egos, big price tags, but maybe not such big results. In other words, influencer marketing with the big names may not be as effective as…

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Simple Strategies that Will Help Improve Customer Retention

By Derek Iwasiuk, CEO, engagethecrowd.com Bringing in new customers to your business is hard, but retaining them is even harder. It is much easier to lose new customers. This is why you have to pay special attention to customer retention. The difference between successful businesses and the ones that fail is the amount of customer lifetime value. Customer…

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Politics & Personal Branding – Lessons from the Trump Campaign

By Jasmine Sandler, CEO, Agent-cy Online Marketing This is an interesting time in American history and American politics, and I feel like I had to open this blog post that way so you knew I wasn’t talking about Pokémon Go. (By the way, that is a genius marketing strategy and if anyone tells you anything different, they’re…

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Branding 101: Say What You Mean and Mean What You Say

By Misti Jones, Account Executive, M/C/C We live in a world FULL of advertising. We constantly receive messages from brands on what to buy and why to buy it. But these days, for consumers to choose one brand vs. another, the specifics about the product or service matter less. What really matters is what the brand…

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Why Digital PR is the Perfect SEO Solution

  Digital PR and SEO are traditionally worlds apart.  But that gap is disappearing and with the new Google’s updates, PR skills could just be the missing link that gets the best SEO results. According to a new study published this week by Stone Temple Consulting, inbound links are still one of the top ranking…

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How to Capitalize on the Pokémon Go Craze

By Francis Skipper, Partner, 451 Marketing If you’re not one of the over 21 million active users playing Pokémon Go, chances are you’re shaking your head at the sight of grown adults – smartphones at arm’s length – attempting to “catch” virtual Pokémon. If you’re a business owner, you may want to stop laughing and start paying attention. You may…

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Marketing with Pokémon Go

By Linda Passante, CEO, The Halo Group Pokémon GO is nothing short of a cultural phenomenon. The app was mentioned on Twitter over 6 million times in less than a week, has been downloaded by celebrities including John Mayer, Mario Lopez, and Wiz Khalifa, and has hugely impacted Nintendo – adding $9.3 billion to its market…

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7 Tips to Help You with Effective Big Data Management

By Sujain Thomas, Data IT Professional Big data management is the organization, administration as well as governance of large amounts of data. The process involves the management of both structured and unstructured data. The primary goal is to ensure the data is of high data quality and accessible for business intelligence as well as big data…

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