Marketing

Twitter Resumes: 4 Examples Showing Why You Should Have One

Should you have a Twitter resume or not?  Twitter resumes are one of the best ways to create short, targeted resumes. They highlight the main reason an employer should hire you, focusing in on your main selling point.  Everyone is reading less text these days and your resume, your cover letter and even your elevator speech…

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How to Lose an Email Subscriber in 10 Days

By John Thies, CEO and Co-Founder,  Email on Acid Wrong. This may be the quickest way to end a relationship before it even starts. Growing your list organically via single or double opt-in forms are the foundation of a healthy email list AND relationship. If you cut corners and purchase a list or send to people who…

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Outfox Outlook: Tricks for Outlook Email Layouts

By John Thies, CEO and Co-Founder,  Email on Acid As one of the most popular forms of email management for businesses across the globe, Outlook is unfortunately always going to be a problem child when it comes to designing creative email marketing campaigns because of coding and image restrictions. But, email marketers want to be able to…

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Increasing Consumer Engagement Through Brand Citizenship

By Laura Ferry, Founder/President, Good Company The recent gridlock in Congress has shifted the trust of the American people from government toward business. According to the 2016 Edelman Trust Barometer, people trust CEO’s more than government to solve social problems and they’re now looking to businesses to tackle social issues. Add social media to amplify…

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#ExecEd – Connecting the Dots for Communications Success

Rutgers Integrated Marketing Communications Mini-MBA (June 20-24) Aristotle philosophized about achieving a whole greater than the sum of its parts a long, long, long time ago… and he was certainly a forward thinker! Today we find ourselves right smack in the middle of a world where the importance of communication can make or break companies,…

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2016 Content Marketing Playbook

Editor’s Note: If you want your content marketing to take your business closer to its goals, it helps to have a game plan – a strategic selection of plays you can rely on to help you beat the competition and score points with your target audience. Each year, our Benchmarks, Budgets, and Trends research reveals which…

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The Power of Persona Development

By Michael Piperno, EVP, Imbue Creative Marketing has been transformed over recent years, becoming more complex with innovations in tools and technologies. New applications and resources have put more information than we could ever want at our fingertips. The decision-making process we experience when looking for a product or service is much more active than…

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What Superheroes Can Teach You About Storytelling

Editor’s Note: Love reading comics? You’re not the only one. What about these stories about super-beings keep our eyes glued to the pages and our minds salivating for more? HighSpark explores in this deck how comic writers use these storytelling techniques and how you can apply it in your presentation. 5 Storytelling Lessons From Superhero Stories from…

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Stop Targeting Millennials Like Zombies

By Jack Monson, Director of Digital Strategy, Qiigo Is there anything more ridiculous to Millennials than the phrase “Marketing to Millennials?” It seems the entire consumer marketing machine in the US has done the math, and has targeted Millennials as the key to selling anything. Marketers struggle with how to easily reach this massive crowd. I’m…

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Unlocking The Potential Of The Participation Age

By Jake Athey, Director of Marketing, Widen Enterprises  Technology has irrevocably changed the face of today’s consumer and their relationships to the companies they buy from. One of the most significant changes is the way consumers interact, and want to interact, with brands. Millennials want to feel a personal connection with brands – they don’t want to be…

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Is Your Brand Identity Half-Baked?

By Anelia Varela, US Director, The Writer Logos. Colors. Typefaces. Photography. Flick through any brand identity guidelines and you’ll see pages and pages devoted to these ‘core elements’. Problem is, most guidelines stop there – completely overlooking one of the most crucial parts of the brand: its tone of voice.  A recent, independent study of…

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Social Change Campaigns: How Dove Used Data to Raise the Bar

By Emma Beck, Account Executive, LEVICK With every marketing piece bidding for our attention— and each trigger point prompting action—an impactful communications campaign today takes more than volume. A campaign that resonates requires messaging tailored to a target audience. It involves gathering and applying data to identify who you want to reach, and then getting…

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Four Tips for Hispanic Marketing Success

By Judd Marcello, Vice President Marketing, Smartling  Spring has finally sprung. We’re well into 2016, and now is the perfect time for content marketers to review which strategies and approaches are working, and which ones aren’t. With Cinco de Mayo right around the corner, it’s a fresh reminder that one area that could likely benefit…

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Viral Marketing: The Hope, Hype and Helplessness

By Frank Strong, Author of the blog, Sword and The Script It’s every marketer’s dream to go viral, but only a handful will ever experience it. While marketers can do things to set the conditions for going viral, things can’t be made to go viral. At best, viral marketing is usually a gamble with marketing…

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What is B2B Marketing?

 Understanding the Strategies and the Advantages of Business to Business Marketing  By Lalit Sharma, Director, Ranking By SEO Most marketers often find themselves suing the term B2B marketing. But the truth is, some of these people do not know what B2B marketing really is. B2B which is Business to Business Marketing involves marketing goods and services which…

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Using Your Heritage to Differentiate Your Brand

By Bruce Weindruch, Founder and CEO, The History Factory As Founder and CEO of The History Factory, one of the most important lessons I’ve learned over 37 years in business is that heritage is the common fulcrum upon which many of the world’s greatest brands pivot. Consider Apple’s iconic “Think Different” campaign, launched in 1997…

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Disney’s Cutest Faces Are Marketing Bad Food To Kids (Op-Ed)

By Roman Temkin, New York-based Entrepreneur  It’s fact that fast food companies love to target children while simultaneously appealing to parents to satisfy children’s desires out of “love.” In fact, a new study done by the Children’s Food Campaign showed fast-food companies used Despicable Me’s Minions to market unhealthy foods to children. Despite Disney’s promise in 2006 that 85% of…

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Programmatic Ad Buying Plays Expanding Role in Shaping Elections

By Elad Gershoni,Vice President of Business Development, Brightcom The upcoming 2016 elections in both the U.S. and UK are fast approaching, and advertisers know that delivering the right message to the right user at the right time can make a real difference in how people vote. Even more than in previous elections, today’s digitally interconnected…

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Real-time Marketing is the Key to Retailer Success

By Mark Gally, CEO, ZAIUS Picture this: You’ve carefully developed a behavior-based campaign. Crafted a relevant and personalized message targeted to a user’s specific actions. But by the time the message is delivered, the customer has already left the session – rendering your message (and your brand) ineffective. To many marketers, this situation is all…

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