Marketing

Product Content is King: How to Rule the Retail Kingdom

By Josh Mendelsohn, Head of Product Marketing, Salsify Brands and retailers are always looking for new ways to get in front of their customers. With today’s consumers shopping and buying when, where, and how they want to – it’s become critical to to shape your customers’ online experience. Knowing what is most likely to drive consumers…

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A Metrics-Driven Marketing Approach Helps Us Win More Customers

By Andrea Gellert, Chief Marketing Officer, OnDeck When you ask non-marketers what we do, you’ll likely hear things that focus on creative development like designing ads, choosing colors and fonts, and doing focus groups. While we certainly do those things and they are an important part of our responsibilities, there’s a lot more to marketing than most people…

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Meet the CMOs of Tomorrow – #Cannes Young Lions Marketers Competition

By Barri Rafferty, Senior Partner and Chief Executive Officer North America, Ketchum 17 teams, representing the top young marketing duos from as many countries, converged at Cannes with just 20 hours to solve a creative challenge and present a marketing brief on a global stage before a panel of esteemed judges—all for the chance to…

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#CannesLions – Fishing For Your Sole

By Karen Strauss, Chief Strategy & Creativity Officer, Ketchum Early each morning here on the French Riviera, anglers can be seen casting their lines in search of a perfect catch.  Their leathery, tanned skin and white hair are outward reflections of their age and love for fishing.  And they are reminders that we are all,…

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The Age of Aquarius Meets the Age of Millennials

Are You Marketing to and Managing a Younger Version of Yourself? By Ann Arnof Fishman, President, Generational Targeted Marketing It’s impossible to market to and manage a generation you think is a younger version of yourself, especially if it’s not! That’s what’s happening these days between baby boomers (born from 1943 to 1960) and millennials (born…

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Deciphering Baby Boomer Marketing Myths

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  There are nearly 100,000 monthly searches on Google for “baby boomers” or “boomers” and endless statistics about every aspect of their behavior. The “80 million demographic in the U.S. alone with $3 trillion in disposable income” is a recurring quote. Articles and blogs regularly cover boomers’ feelings of neglect…

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Oh Baby! What Happens When Millennials Become Parents?

By Natasha Fleury, Marketing Partner, Generator Inc Marketing Millennials are the dominant consumer and a huge focus for brands everywhere. With 80 million in the U.S., we’re hard to avoid. Research demonstrates Gen Y is different from Gen X in several ways including motivation, expectations, and attitude. But what happens when we become parents? What takes…

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Millennials Want More Texts and Why You Should Care

How Industries Can Leverage Millennials Love for Texts with SMS Marketing By Dan Slavin, CEO & Co-Founder, Codebroker New research confirms that millennials prefer using their phones for everything but making phone calls. Now numbering at 80 million, this group comprises a quarter of the US population. Businesses in every sector are looking for ways…

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Stop Targeting Millennials Like Zombies

By Jack Monson, Director of Digital Strategy, Qiigo Is there anything more ridiculous to Millennials than the phrase “Marketing to Millennials?” It seems the entire consumer marketing machine in the US has done the math, and has targeted Millennials as the key to selling anything. Marketers struggle with how to easily reach this massive crowd. I’m…

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Live at Cannes!

By Marcus Peterzell, EVP of Entertainment, Ketchum Sports & Entertainment When brands and artists hammer out plans to create content together, it usually happens behind closed doors. That notion was shattered at Cannes Lions Monday, where I had the pleasure of moderating, “The Art of the Deal: Let’s Make a Movie.” The Ketchum-sponsored session (our second, following last…

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#Disney – The Invincible Brand

By David E. Johnson, CEO, Strategic Vision PR Group Walt Disney World conjures images of family fun, Mickey Mouse, and an escape from the world and its worries.  Disney is an iconic American institution.  Sadly over the past week it has become embroiled in tragedy and controversy. Last week, two-year old Lane Graves was dragged off the beach…

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How a #Rolex Snob Learned to Love the #AppleWatch

By Steve Lundin, Cultural Analyst and Author, “The Manipulator: A Private Life in Public Relations (Volume I)” I got my hands on my first Rolex when I graduated from college, after securing a job at a small advertising agency producing TV commercials. Granted, it was a fake, however the name was right on the dial, and…

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Cannes Lions – A Creative Bounty

By Tera Miller, Partner, Director of Strategic & Creative Planning, Ketchum It’s early in the week at Cannes, and the unusual quiet has given me time to take in the sights and activities before the true madness begins. In a Festival with 15,000 attendees from hundreds of organizations attending countless sessions, the pressure to stand out mimics…

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How to Use Social Media Automation to Improve Your Marketing

Editor’s Note: Post Planner CMO Rebekah Radice and Tailwind Marketing Manager Melissa Megginson tell you everything you know to use social media automation the RIGHT way. View the webinar replay here: https://www.youtube.com/watch?v=6AZMnhyt-Oo How to Use Social Media Automation to Improve Your Marketing from Post Planner

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Agency of the Future: The Anti-Agency

By James Orsini, Chief Integration Officer, Vayner Media   I have seen the future and it looks a lot like Vayner Media. After spending the last twenty five years in a cadre of marketing companies like Public Relations and Promotions, Branding, General Market Advertising and Mobile Media I have seen many operational similarities. Various holding companies…

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#ExecEd – Connecting the Dots for Communications Success

Rutgers Integrated Marketing Communications Mini-MBA (June 20-24) Aristotle philosophized about achieving a whole greater than the sum of its parts a long, long, long time ago… and he was certainly a forward thinker! Today we find ourselves right smack in the middle of a world where the importance of communication can make or break companies,…

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Increasing Consumer Engagement Through Brand Citizenship

By Laura Ferry, Founder/President, Good Company The recent gridlock in Congress has shifted the trust of the American people from government toward business. According to the 2016 Edelman Trust Barometer, people trust CEO’s more than government to solve social problems and they’re now looking to businesses to tackle social issues. Add social media to amplify…

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Twitter Resumes: 4 Examples Showing Why You Should Have One

Should you have a Twitter resume or not?  Twitter resumes are one of the best ways to create short, targeted resumes. They highlight the main reason an employer should hire you, focusing in on your main selling point.  Everyone is reading less text these days and your resume, your cover letter and even your elevator speech…

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