By Steve Lundin, Chief Hunter & Gatherer, BIGfrontier Media Communications Group Advertisers collectively figured out the secret sauce for attention at this year’s Super Bowl, and it’s not Bob...
Sex, Lies and Million Dollar Retainers: Is the Media Steering Us Out of Economic Nigh...
You can tell a lot about the state of the economy from the state of the news. Hit your wayback button to three years ago and what was the media covering? The housing implosion, unemployment,...
RIM botches PR stunt announcing new marketing campaign
By Steve Lundin, Chief Hunter and Gatherer– BIGfrontier Communications Group Remember when “Crackberry” meant something and Obama famously refused to surrender his precious chunky device...
A Public Nosedive: Spirit Airlines Pisses Off Entire Country over $197
There are just some things you don’t do: trip blind men, steal from the collection box and refuse to refund money to people who are dying – or in the case of Spirit Airlines, someone who is a dying...
Army can use Columbian and Afghan scandals for terrific recruiting campaign!
By Steve Lundin, Chief Hunter and Gatherer– BIGfrontier Communications Group One of the biggest marketing mantras today is “authenticity.” Agencies and consultants have built entire practices...
Agency BHH uses homeless for faux altruistic branding campaign at recent SXSW
NY agency Bartle Bogle Hegarty (BBH) launched the world’s shortest national branding campaign through their recent SXSW #HomelessHotSpot program, successfully positioning themselves as faux altruists...
