Marketing Nightmares

James Bond Franchise Fails to Light New Fires with Old Matches

By Steve Lundin, Cultural Analyst and Author, “The Manipulator: A Private Life in Public Relations (Volume I)” Two major products from the James Bond franchise machine completely emptied the war chest of plots, characters, villains, backstories, gadgets, cars, drinks, clothes, and overall Bond tropes, to deliver a two fisted critical dud this year. The much ballyhooed…

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Charlie Sheen’s Accidental Legal Marketing Campaign

By Steve Lundin, Cultural Analyst and Author, “The Manipulator: A Private Life in Public Relations (Volume I)” Charlie Sheen’s recent admission of HIV Positive status, accompanied by his wish to be a role model for bearing his sins, will make a huge impact on one community: our nation of lawyers. Sheen’s sudden transparency as a risk…

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Ben Carson’s Resume Reinvention is SOP on Social Networks (Op-Ed)

By Steve Lundin, Cultural Analyst and Author, “The Manipulator: A Private Life in Public Relations (Volume I)” We’ve all had a friend who’s fudged a bit on their resume, nudged a one-course-shy of completion college transcript into a degree, or repositioned a stint delivering papers as ‘grassroots data collection for a media company.’ So is it…

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The Critical Importance of Fakes to Swiss Watch Marketing

By Steve Lundin, Cultural Analyst and Author, “The Manipulator: A Private Life in Public Relations (Volume I)” A Rolex with an automatic movement, stainless case and cyclops eye bezel for less than $300 sure seems tempting, and who would know, really? It would just be a little secret between you, the online merchant and your ego.…

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Swiss Watchmakers Bite the Apple and Gain Pretzel Logic: Eu tu Vertu?

Editor’s Note:  Steve Lundin has been covering the luxury goods space for Wristwatch Magazine and International Wristwatch since 1998. He is the author of the satirical business thriller, The Manipulator.  By Steve Lundin, Cultural Analyst and Author, “The Manipulator: A Private Life in Public Relations (Volume I)” The most exciting developments at this year’s Baselworld Watch Fair…

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Uber Enters the TwitterDome

By Steve Lundin, Chief Hunter & Gatherer, BIGfrontier Communications Group, Author, “The Manipulator: A Private Life in Public Relations (Volume I)” The old adage “if it bleeds, it leads” has never been more on display and accessible than on social networks. This week’s #UberGate on Twitter is a classic teaching example of the power of social persuasion and…

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Betting on James Bond Branding

Are uber expensive James Bond paid product placements worth the price of admission? Marketing expert Steve Lundin analyzes the history of the biggest spenders and winners and finds the two lists are radically different.

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The Death of Ron May and the Ultimate Secrets of ‘The May Report’

On June 23, 2013, one swing of the Grim Reaper’s scythe finally brought Ron May, publisher of The May Report and the Chicago technology community’s Rodney Dangerfield, the thing he most coveted in life: respect. For those seeking to understand the man and his motivations, here’s the loaf of bread you’ve been looking for, assembled from the numerous crumbs that he dropped throughout his life.

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LIVE TODAY IN CHICAGO: Author Dave Kerpen, “Likeable Social Media”

Marketing Nightmares host Steve Lundin discusses social media mishaps and what companies can do to avoid them with Dave Kerpen.  Kerpen is the author of “Likeable Social Media” and co founder of Likeable, a NYC social media agency.   Live, today, in Chicago.  See Dave Kerpen live at a BIGfrontier  morning event free of charge. Space is…

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Racism Rules in Super Bowl Commercial Shootout!

 By Steve Lundin, Chief Hunter & Gatherer, BIGfrontier Media Communications Group Advertisers collectively figured out the secret sauce for attention at this year’s Super Bowl, and it’s not Bob Parson’s cheese-whiz version of sex, but the dreaded “R” word.   If you listen to the pundits, both Coca-Cola and Volkswagen have crossed the color barrier and traded…

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Blowfish: A Private Life in Public Relations – Episode XVII: Rude Awakening

Blowfish: A serialized business noir by Steve Lundin Recap:  Jack Vance, the colorful CEO of Blowfish Communications, has just successfully launched VGlobe a new online video network, against the Super Bowl.  The evening ended when a protest staged by his rivals, Tom Agness and Roger Drab, orchestrated by the Pot Party, devolved into a fiery…

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Blowfish: A Private Life in Public Relations – Episode IX: “Chemical Dawn”

    Recap:  Jack Vance, the colorful CEO of Blowfish Communications, has been hired to engineer the launch of VGlobe a new online video network.    The cornerstone of his launch campaign is Some Will Die, a reality weight loss program engineered to render all contestants dead.  Jack and his team have just liberated their reluctant…

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Blowfish: A Private Life in Public Relations – Episode V

Recap:  Jack Vance, the colorful CEO of Blowfish Communications, has been hired to engineer the launch of VGlobe a new online video network.    He has just explained the premise of a program that will put the network on the map: “Some Will Die” – a reality weight loss program engineered to render all contestants dead.…

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Jeff Hayzlett: The Celeb CMO Interview!

BIGfrontier’s Steve Lundin and celeb CMO  Jeff Hayzlett discuss Jeff’s books, “The Mirror Test” and “Running the Gauntlet,” along with Kodak, Facebook’s marketing issues and Spirit Airline’s recent PR debacle! Do not miss this expansive and engaging conversation with one of the most sought after marketing voices in the industry!  

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