VIDEO – 16 Days to Win: Compete Like an Olympic Sponsor with Edelman & comScore – Free, Google+ Hangout Event
FREE Online Conversation / Hosted by Dave Armon, President, Critical Mention
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PRESENTERS: Steve Rubel, Edelman; Eli Goodman, comScore; Dave Armon, Critical Mention
SESSION OVERVIEW:
The 2012 Olympics offers a 16-day window to reach a highly engaged audience, and is one of the most effective international marketing platforms in the world, reaching billions of people in over 200 countries and territories throughout the world. Exploring the most recent technologies, platforms, and marketing strategies, participate in a Google Hangout with Edelman’s Steve Rubel, comScore’s Eli Goodman and Critical Mention’s Dave Armon as they discuss what it takes to compete and win in a highly competitive and time-sensitive media environment.
- Edelman’s Steve Rubel will discuss the media’s approach to the games as well as the potential opportunities companies have to integrate social and PR.
- comScore’s Eli Goodman will be speaking on the new challenges presented by the 2012 Games and opportunities for brands, based on platforms, medium, devices and geography.
- Critical Mention’s Dave Armon will host.
KEY TAKEAWAYS:
Gain insight into how to plan, promote, engage, and manage an integrated communications strategy within a scheduled time frame.
You’ll learn:
∙ How to take actionable steps against real-time social and marketing data across multiple screens: TV, computer, tablets and mobile
∙ How to drive conversation across multiple viewer environments
∙ How content is consumed and match engagement with the habits of target audiences
∙ How new social platforms such as Pinterest impacted Olympic marketing strategies
∙ Where and how brands are establishing themselves within Social networks
You’ll understand:
∙ Trends regarding real-time access to streaming video for the 2014 games
∙ Mobile and tablet usage with Olympic and mainstream TV coverage
∙ The impact of mobile search on brands
ABOUT THE SPEAKERS:
Steve Rubel is EVP/Global Strategy and Insights for Edelman – the world’s largest independent public relations firm. In his role, Rubel works across the firm to help clients better understand how to unify their communications strategies across mainstream, new, social and owned media. He actively shares his observations and insights at steverubel.me, his monthly Advertising Age column, and on Twitter – where he is followed by more than 60,000.
Eli Goodman leads the business development and research team for comScore’s Product Specialty division, where he plays an integral role in educating the industry on how to best merge marketing functions across platforms, including traditional portals, online video, television, search, social media, display advertising, and mobile. He is a 12-year veteran of the technology and market research industry, with experience in search, display advertising, mobile, video, branding, public relations, and marketing.
Dave Armon honed his public relations and communication expertise during his 20-year tenure at PRNewswire, where he served as both president and COO. While there, Armon led the company’s transition into one of the leading digital public relations services and helped the company successfully expand into Europe, Latin America and Asia. Dave now accelerates growth as the President of Critical Mention, introduces new products for the PR sector and addresses adjacent markets.
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