Welcome to the PRketing® Channel
The philosophy behind PRketing® is that when we do public relations or content creation, we want to make sure that we’re actually achieving client goals; that we’re creating positive business outcomes for the organizations that we partner with. Given that consumers don’t want to be sold to and they’re choosing to opt in, what we’re seeing is that for content marketing to be effective it has to become PRketing®.
Welcome to the Mobile IR Channel.
This channel is all about helping public companies understand and be a part of the trends and technology that are changing the way we connect and communicate with mobile devices. We hope it will be useful as apps and mobile strategies become an integral part of your communication strategies.
If you have questions please email us at info@theirapp.com
Follow us on Twitter, connect with us on Facebook and check out our channel on YouTube
WELCOME TO THE DIGITAL PR CHANNEL
In the last ten years we have seen some remarkable changes brought about by the Internet. The connected society envisioned by The Cluetrain Manifesto has come into being – markets are indeed conversations. Brands have come to realize that people of all ages fully expect them to be active online and to interact and communicate with them there. Digital PR is a reality.
Welcome to the Age of Agile Engagement
In today’s evolved earned media landscape, communications strategies must be both proactive & reactive – in one word, agile. By being tuned into, and participating in, the always-on conversations surrounding your brand, you can build more meaningful relationships with your target audiences.
The Agile Engagement Channel brings you a host of tips and best practices to help you successfully navigate these communications waters.
Public relations professionals everywhere wrestle with two fundamental questions: How do I communicate the value of PR? How do I improve performance…over time, versus objectives and against competitors? Public relations research and evaluation directly support both answers.
PR ROI aims to answer the profession’s challenges by providing simple solutions in a comprehensive, timely and easy-to-read fashion. VISIT the PR ROI Channel and gain access to the latest case studies, research & evaluation tied to achieving an effective PR ROI. Join us.
Gain insight and best practices/tips about how to find and grow your email marketing ROI through effective email creative development, production and implementation. The Effective Email Marketing Channel offers tips, tactics and best practices on how to achieve the maximum ROI for your email marketing efforts.
CLICK HERE for the latest news about effective email marketing “tips” and “tactics”.
What is Social Video? (CLICK HERE to learn more about it.)
The evolution of the Internet can be categorized in four phases:
Connectivity: First, we all had to be connected. Two billion Internet users later - we’ve connected.
Commerce: Then, we realized someone’s gotta pay for this party – we’ve got business models.
Community: Next, we assembled on social networking sites. 800 million Facebook accounts and counting - we’ve gathered.
Content: Now, the focus is on content. Find it, watch it, share it, Tweet it and Like it (or not) – we’ve created a beast and need to feed it or the connections, community and commerce will all go away. Social Media is hot, growing fast and driving it.
Marketing Nightmares provides an in depth look expensive mistakes, coupled with an explanation of why they happened and what we as marketers can do to avoid them. Marketing humorist Steve Lundin (Mediapost, CommPRO.biz) conducts you on a rollicking romp through some of the most notable examples of marketing programs gone awry, provided with a thorough analysis of why and how to avoid making similar mistakes.
CLICK HERE for the lessons learned from the latest “marketing nightmare”.
Learn what’s critical now using web-based, real time broadcast intelligence.
Critical Mention provides the most comprehensive Web-based real time broadcast monitoring service and is changing the way corporate communications and business intelligence professionals search, track and view vital information from television and radio.
GET THE LATEST on what’s “Critical Now” in the broadcast media world CLICK HERE to visit the Critical Now Channel.
What is CSR?
Corporate Social Responsibility (CSR – also called Business for Social Responsibility, Sustainability, Responsible Business, Enlightened Capitalism, Ethical Business, Triple Bottom Line, Green Business, Corporate Citizenship, Responsible Business, Social Enterprise, etc.) is a form of Corporate Self Regulation integrated into a business model.
VISIT the CSR Channel on CommPRO.biz to learn how CSR embraces responsibility for a company’s actions and encourages positive impact through its activities on the environment, consumers, employees, & communities—their ‘stakeholders’.
Welcome to In The Green Room With….
This channel features webcasts, webinars and Google+ Hangout On Air events with business industry influencers working in the world of communications.
