In 2014, social media surpassed email as the top Internet activity. As online conversations grow, brands have more and better opportunities to engage with target audiences, including potential and current customers. That doesn’t make social communication easy, though. The key is media intelligence.
Media intelligence provides the opportunity to identify relevant conversations, determine the right KPIs to measure and monitor and use data to guide business decisions. Additionally, the ability to evaluate your competitors’ performance and position your products accordingly is key to successfully shaping and driving brand awareness and strategy.
This Media Intelligence channel will provide readers with thought leadership and helpful insights from Cision, one of the leading global media intelligence companies. With over 100,000 customers worldwide, Cision has experience enabling clients, large and small, to improve their marketing and strengthen data-driven decision making with the use of media intelligence. Weekly installments will teach brands what they need to know to drive their online campaigns in today’s social media-focused world. This channel will offer tips, tricks and guides on everything from understanding sentiment mentions, to creating social reports for the C-Suite, to determining when to react to conversations to influence public perception of your brand.
As a routine reader of this Media Intelligence channel, you’ll stay on top of traditional and social media monitoring and analysis news, learn how to craft effective campaigns and gain a competitive edge. We welcome you to join us each week and invite you to follow @Cision on Twitter or visit our blog for more industry-related posts.
Welcome to the world of Gary Vaynerchuk.
Gary is CEO of VaynerMedia, a digital agency that has grown from 40 to 400 staff in the last three years. He is also an angel investor and has been advising Fortune 500 companies and some of the most successful tech startups since social media’s early days.
The T.D. Jakes School of Leadership was instituted by T.D. Jakes and Professional & Continuing Education division (PCE) to provide world-class educational tools and resources for leaders seeking higher learning opportunities to grow and excel in their professional and personal development.
APPrise Mobile welcomes you to our Mobile Comms and IR Channel. Mobile usage has reached record levels and continues to change the way information is consumed, shared and engaged with on a daily basis. Having a mobile communications strategy is no longer a ‘nice to have’ option; it is a necessary part of any communications program. Just as companies have developed digital-specific strategies for desktop computers, with the proliferation of mobile devices, so too must they consider the same for the mobile device.
To help keep a pulse on the latest trends in 21st Century communications, the Mobile Comms and IR Channel will bring you interesting insights on how mobile is impacting various sectors of the communications industry – from investor relations to internal communications to general corporate communications. We aim to provide you with important information on mobile trends and strategies to keep you up to date as you formulate your organization’s communication plan.
Welcome to Image and Innovation
For more than 100 years, Universal Information Services has been innovative in how we collect and evaluate news media. Our counsel to clients has always suggested that it is far better to take change by the hand before it grabs you by the throat (thanks to Winston Churchill for that line).
Today, the media channels we live with all have the ability to directly impact our personal, corporate, or geographical image. With our news monitoring and PR evaluation tools, Universal can see the hills and valleys organizations must manage on a daily basis. Social media stories break and lead to widespread dissemination by traditional media. Traditional media uses their deep resources for longer form or in-depth stories, which then are amplified through Twitter, Facebook, YouTube, and more. Media innovations since 2006 have brought image management to the forefront of public relations, marketing, sales… and now they all must work together.
Please don’t mistake my thoughts on innovation to mean that we are now at an out-with-the-old crossroads. In fact, we see quite the contrary at my company. Through our#samerules #newtools blog we show that although we have great new communication tools to engage and generate content (exploring ever deeper and richer demographics) the fundamentals of communication have not changed. Poor writing still looks bad whether in a newspaper or in a Tweet. Human behavior can be modified, but human nature is much harder to overcome.
We hope our Image and Innovation Channel on commPRO.BIZ will help you gain insight on how the media can truly impact your image. Good or bad, understanding the correlations between local, regional, and global news events is one of the most powerful influences on your public brand. Thank you for reading and please send us your comments.
LEARN FROM THE EXPERTS
The weekly series features executives speaking candidly about real business challenges and how they’ve tackled them.
Meet leaders in Corporate Communications, Investor Relations and other professions to gain insight into best practices. The series will be delivered in different formats, including 3-minute video interviews or 30-minute live interactive conference calls. All events in the series will be recorded for on-demand participation.
Welcome to the PRketing® Channel
The philosophy behind PRketing® is that when we do public relations or content creation, we want to make sure that we’re actually achieving client goals; that we’re creating positive business outcomes for the organizations that we partner with. Given that consumers don’t want to be sold to and they’re choosing to opt in, what we’re seeing is that for content marketing to be effective it has to become PRketing®.
WELCOME TO THE DIGITAL PR CHANNEL
In the last ten years we have seen some remarkable changes brought about by the Internet. The connected society envisioned by The Cluetrain Manifesto has come into being – markets are indeed conversations. Brands have come to realize that people of all ages fully expect them to be active online and to interact and communicate with them there. Digital PR is a reality.
Welcome to the Age of Agile Engagement
In today’s evolved earned media landscape, communications strategies must be both proactive & reactive – in one word, agile. By being tuned into, and participating in, the always-on conversations surrounding your brand, you can build more meaningful relationships with your target audiences.
The Agile Engagement Channel brings you a host of tips and best practices to help you successfully navigate these communications waters.
Public relations professionals everywhere wrestle with two fundamental questions: How do I communicate the value of PR? How do I improve performance…over time, versus objectives and against competitors? Public relations research and evaluation directly support both answers.
PR ROI aims to answer the profession’s challenges by providing simple solutions in a comprehensive, timely and easy-to-read fashion. VISIT the PR ROI Channel and gain access to the latest case studies, research & evaluation tied to achieving an effective PR ROI. Join us.