APPrise Mobile welcomes you to our Mobile Comms and IR Channel. Mobile usage has reached record levels and continues to change the way information is consumed, shared and engaged with on a daily basis. Having a mobile communications strategy is no longer a ‘nice to have’ option; it is a necessary part of any communications program. Just as companies have developed digital-specific strategies for desktop computers, with the proliferation of mobile devices, so too must they consider the same for the mobile device.
To help keep a pulse on the latest trends in 21st Century communications, the Mobile Comms and IR Channel will bring you interesting insights on how mobile is impacting various sectors of the communications industry – from investor relations to internal communications to general corporate communications. We aim to provide you with important information on mobile trends and strategies to keep you up to date as you formulate your organization’s communication plan.
I’m excited that you clicked on our channel that will feature expert discussions and insider tips from The PR Epicenter, the weekly web series about understanding why timing is everything for your brand!
This email is longer than most I’ll be sending out (promise!) but I think you will enjoy it. Oh, and super important: make sure you “white list” this email address so nothing gets sent to the dreaded junk folder. Now here is a really cool and (hopefully) quick-ish story about why I’ve started a web show called The PR Epicenter.
The world is experiencing a critical leadership gap. Aging populations (baby boomers) worldwide are moving away from many job sectors permanently. Lack of skilled leadership is pervasive, regardless of gender, with not enough people to take over from the baby boomer generation in a newly hyper-connected world. Action must be taken now.
The Global Women’s Leadership and Collaboration Channel was created by IMPACT Leadership 21 to discuss these issues and provide powerful insights to navigate these challenging times. The Global Women’s Leadership and Collaboration Channel brings riveting dialogue and breakthrough strategies, equipping our audience with the knowledge to be ahead of the curve and be successful.
Join the conversation…
LEARN FROM THE EXPERTS
The weekly series features executives speaking candidly about real business challenges and how they’ve tackled them.
Meet leaders in Corporate Communications, Investor Relations and other professions to gain insight into best practices. The series will be delivered in different formats, including 3-minute video interviews or 30-minute live interactive conference calls. All events in the series will be recorded for on-demand participation.
Welcome to the PRketing® Channel
The philosophy behind PRketing® is that when we do public relations or content creation, we want to make sure that we’re actually achieving client goals; that we’re creating positive business outcomes for the organizations that we partner with. Given that consumers don’t want to be sold to and they’re choosing to opt in, what we’re seeing is that for content marketing to be effective it has to become PRketing®.
WELCOME TO THE DIGITAL PR CHANNEL
In the last ten years we have seen some remarkable changes brought about by the Internet. The connected society envisioned by The Cluetrain Manifesto has come into being – markets are indeed conversations. Brands have come to realize that people of all ages fully expect them to be active online and to interact and communicate with them there. Digital PR is a reality.
Welcome to the Age of Agile Engagement
In today’s evolved earned media landscape, communications strategies must be both proactive & reactive – in one word, agile. By being tuned into, and participating in, the always-on conversations surrounding your brand, you can build more meaningful relationships with your target audiences.
The Agile Engagement Channel brings you a host of tips and best practices to help you successfully navigate these communications waters.
Public relations professionals everywhere wrestle with two fundamental questions: How do I communicate the value of PR? How do I improve performance…over time, versus objectives and against competitors? Public relations research and evaluation directly support both answers.
PR ROI aims to answer the profession’s challenges by providing simple solutions in a comprehensive, timely and easy-to-read fashion. VISIT the PR ROI Channel and gain access to the latest case studies, research & evaluation tied to achieving an effective PR ROI. Join us.
Learn what’s critical now using web-based, real time broadcast intelligence.
Critical Mention provides the most comprehensive Web-based real time broadcast monitoring service and is changing the way corporate communications and business intelligence professionals search, track and view vital information from television and radio.
GET THE LATEST on what’s “Critical Now” in the broadcast media world CLICK HERE to visit the Critical Now Channel.