You are about to enter a new world of integrated and holistic communication. The NYU School of Continuing and Professional Studies (NYU-SCPS) SCM3 department is a leader in adopting this latest communication trend, that promises to launch a new and exciting communication era and to provide innovative options for those who choose communications as their career path. This NYU-SCPS SCM3 dedicated CommPRO channel will provide thought leadership in integrated communication and its key components: integrated marketing communication, public relations, digital media, data management, and a dash of advertising. You’ll see how they all work together—though perhaps not all at once—to reach your audiences effectively. We invite you to learn more about NYU-SCPS, our graduate degrees, noncredit courses and certificates in integrated marketing and public relations, as well as our Summer 2014 intensives. Refine your writing through a webinar and read about an emerging global media trend in one our student’s capstone papers. There’s much more to come. Visit the NYU-SCPS SCM3 Thought Leadership Channel on CommPRO often to see what’s new in integrated communication. Watch for upcoming webinars featuring NYU-SCPS SCM3 faculty members, who are top industry professionals. Register for alerts so you don’t miss out. Learn from NYU-SCPS SCM3 and remain on the cutting edge of communications.
Events have an unprecedented opportunity as the central location for product and service news, to create not only a lead generating ecosystem but an e-commerce driven one as well. Consumers, professionals and media come to shows to find out news of the new, so if events can harness that energy to create buzz and interest before, during and after the show, then their influence expends beyond just a moment in time. I believe that the most opportunistic and transformative aspect of the “event” news environment is taking advantage of new forms of direct communications, collaboration, new analytic tools and sources of additional and supportive rich media data, and new ways of communicating what matters to their customers both on premises and long after the event ends!
theCOMMSapp welcomes you to our Mobile Comms and IR Channel. Mobile usage has reached record levels and continues to change the way information is consumed, shared and engaged with on a daily basis. Having a mobile communications strategy is no longer a ‘nice to have’ option; it is a necessary part of any communications program. Just as companies have developed digital-specific strategies for desktop computers, with the proliferation of mobile devices, so too must they consider the same for the mobile device.
To help keep a pulse on the latest trends in 21st Century communications, the Mobile Comms and IR Channel will bring you interesting insights on how mobile is impacting various sectors of the communications industry – from investor relations to internal communications to general corporate communications. We aim to provide you with important information on mobile trends and strategies to keep you up to date as you formulate your organization’s communication plan.
I’m excited that you clicked on our channel that will feature expert discussions and insider tips from The PR Epicenter, the weekly web series about understanding why timing is everything for your brand!
This email is longer than most I’ll be sending out (promise!) but I think you will enjoy it. Oh, and super important: make sure you “white list” this email address so nothing gets sent to the dreaded junk folder. Now here is a really cool and (hopefully) quick-ish story about why I’ve started a web show called The PR Epicenter.
The world is experiencing a critical leadership gap. Aging populations (baby boomers) worldwide are moving away from many job sectors permanently. Lack of skilled leadership is pervasive, regardless of gender, with not enough people to take over from the baby boomer generation in a newly hyper-connected world. Action must be taken now.
The Global Women’s Leadership and Collaboration Channel was created by IMPACT Leadership 21 to discuss these issues and provide powerful insights to navigate these challenging times. The Global Women’s Leadership and Collaboration Channel brings riveting dialogue and breakthrough strategies, equipping our audience with the knowledge to be ahead of the curve and be successful.
Join the conversation…
LEARN FROM THE EXPERTS
Infinite Conferencing’s In the Office Executive Insights Series offers a unique opportunity to learn from industry leaders. The weekly series features executives speaking candidly about real business challenges and how they’ve tackled them.
Meet leaders in Corporate Communications, Investor Relations and other professions to gain insight into best practices. The series will be delivered in different formats, including 3-minute video interviews or 30-minute live interactive conference calls. All events in the series will be recorded for on-demand participation.
Welcome to the PRketing® Channel
The philosophy behind PRketing® is that when we do public relations or content creation, we want to make sure that we’re actually achieving client goals; that we’re creating positive business outcomes for the organizations that we partner with. Given that consumers don’t want to be sold to and they’re choosing to opt in, what we’re seeing is that for content marketing to be effective it has to become PRketing®.
WELCOME TO THE DIGITAL PR CHANNEL
In the last ten years we have seen some remarkable changes brought about by the Internet. The connected society envisioned by The Cluetrain Manifesto has come into being – markets are indeed conversations. Brands have come to realize that people of all ages fully expect them to be active online and to interact and communicate with them there. Digital PR is a reality.
Welcome to the Age of Agile Engagement
In today’s evolved earned media landscape, communications strategies must be both proactive & reactive – in one word, agile. By being tuned into, and participating in, the always-on conversations surrounding your brand, you can build more meaningful relationships with your target audiences.
The Agile Engagement Channel brings you a host of tips and best practices to help you successfully navigate these communications waters.
Public relations professionals everywhere wrestle with two fundamental questions: How do I communicate the value of PR? How do I improve performance…over time, versus objectives and against competitors? Public relations research and evaluation directly support both answers.
PR ROI aims to answer the profession’s challenges by providing simple solutions in a comprehensive, timely and easy-to-read fashion. VISIT the PR ROI Channel and gain access to the latest case studies, research & evaluation tied to achieving an effective PR ROI. Join us.
WhatCounts loves email. That’s because it’s the only marketing channel providing a substantial ROI when marketing professionals deliver smart, personalized messages to their target audiences. Each day our team partners with over 800 customers to leverage email, social media, mobile design, and the web to drive revenue. We provide enhanced data, flexible deployment options, content automation and professional services. We’re headquartered in Atlanta, Ga., with offices in Seattle, Sydney, Baltimore, and other regional locations. Find out more about why we love email at www.whatcounts.com.
Learn what’s critical now using web-based, real time broadcast intelligence.
Critical Mention provides the most comprehensive Web-based real time broadcast monitoring service and is changing the way corporate communications and business intelligence professionals search, track and view vital information from television and radio.
GET THE LATEST on what’s “Critical Now” in the broadcast media world CLICK HERE to visit the Critical Now Channel.