Your Personal Brand: Pulling it Together in 3 Easy Steps
Your personal brand is your power to stand out in this competitive market. A successful business professional, especially, someone working in the world of integrated marketing communications, MUST be able to construct an excellent resume with an enticing summary, have your elevator speech perfected and be able to brand yourself for the social networking sites. Hiring employers, as well as current employers, will Google you. So will other people with whom you interact. It is important that you control what they see.
Your brand is who you are and how you want to be known. It’s a short phrase or sentence, not a mission or objective statement. I could be “Recruiter,career blogger and hiring specialist” or “Headhunter, Girl Scout and NY Yankee Fan.” It’s your brand, so you decide. Decide quickly on something and then follow these steps:
1. How do you or others describe you? Organized, crazy, sensible, relentless etc.
2. What field/industry do you work or who is my target audience? Or, is there one skill to identify you? Health-care, Public Relations, Consumer, Social Marketing?
3. What do you do/want to do? PR pro, corporate communications executive, marketing head?
Now put it all together. Take what you have and play with it. Remember, you decide “how” and “what” people think of you.
Relentless Communications Recruiter? Prolific Integrated Marketing Blogger? Rabid NY Yankee Fan and Girl Scout Supporter?