As you know, social media is now a major player in job search. If you’re not front and center in social media, you’re at a serious competitive disadvantage in the job market. Want some proof? Mashable recently came out with some interesting statistics:
1. Recruiters spend 58% of their time on social networks sourcing applicants, and 49% of their time posting job opportunities.
2. Employers are using social media to find candidates (94%) of the time, target a specific job level (54%), increase the company’s brand (60%) and target a specific set of skills (52%).
3. According to this survey, areas that stand out: Your job title and your profile picture.
What works and what doesn’t, no one knows. But it’s a little like the lottery: You gotta be in it to win.