Freelancing? 10 Tips to Keep You Noticed, Relevant and in the Money
Communications professionals often decide to freelance while looking for the right job. This works well as it keeps you current, can give you the opportunity to learn and/or grow new skills and pays the bills. However, whether you want to stay on your own or find something, you have to:
1. Remember that it’s up to you to keep in touch with everyone. You have to tell everyone what you are doing, where you are and what help you might need. People may stay in touch at the beginning, but you have to continue to reach out.
2. If you aren’t a social media maven, become one. Linkedin, Facebook, Twitter, etc. will all help you to stay in touch. Use the sites to keep everyone updated on what you are doing professionally.
3. Ask for help, when you need it. Friends can introduce you around.
4. Be seen. Say yes to invitations. Go to seminars, meetings. You will meet new people, catch up with acquaintances and, most of all, get out of the home office.
5. You can be your best PR person. Circulate your press releases, have a party. You are the best person to get your information out.
6. Market, market, market and don’t stop marketing. Even if you think you have too much on your plate or a job offer is not far off, keep marketing. Playing catch-up when you don’t have anything is a slow-moving process.
7. Keep trying different things. Announcing new clients is great, but do speaking engagements, run seminars, blog, etc.
8. Make sure your web site is up-to-date. If you don’t have one, get one. A web site gives you and your business credibility. Keep it current.
9. See what else you can offer. Can you partner with someone? You want to try to add as many services as you can. If you write or create web sites, you can offer to do reviews of current sites and/or partner with a web designer.
10. Don’t get bogged down. Keep getting your name out as much as you can.
Whether looking for a job or working for yourself, don’t get caught in the home office. It’s up to you to get out and get ahead.
Published: June 29, 2011 By: