Want to Get Hired? Cut Profanity and Typos from Social Media – a New Survey and Infographic

By Marie Raperto, Cantor Integrated Marketing & Staffing

Recruiting by social media leads to spikes in candidate quantity/quality and an increase in employee referrals and social knowledge according to a new survey by Jobvite. New applicant tracking software and knowledge of social media is helping recruiters use this medium more and more.  Here are some interesting facts from the Jobvite 2012 Social Recruiting Survey:

  • 92% of recruiters plan to use social media for sourcing candidates
  • 93% plan to use Linked-in, 66% Facebook and 54% Twitter
  • 49% of respondents saw an increase in quantity of candidates since using social media
  • 73% or recruiters have successfully hired a candidate who was identified or introduced through social media
  • 71% of recruiters consider themselves moderate to exceptional social recruiters
  • 90% plan to increase hiring next year
  • 89% have made a hire through Linked-in, 26% through Facebook and 15% through Twitter
  • 52% of recruiters said that the highest rated candidates come from referrals, followed by direct sourcing
  • 86% of recruiters look at social profiles
  • 78% of recruiters said they react negatively to any posts about drugs, 66% are negative to posts/pictures of a sexual nature, 61% to profanity and 54% to spelling/grammar errors in posts/tweets
  • 62% of recruiters said they are looking for passive candidates

Jobvite’s survey included over 1,000 recruiters worldwide. 

Personally, I agree with the outcomes. Candidates need to use social media wisely and effectively!

Here is an infographic recapping the findings from the survey:

 

The State of Social Recruiting