Success from Today’s Professional Woman Report, The Recently Released Survey by Citi
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ABOUT THE SPEAKER
CFA® Managing Director and Head of Digital Partnerships, Content and Social, North America Marketing, Citi, and President and CEO, Women & Co.
Linda Descano serves as a Managing Director and Head of Digital Partnerships, Content and Social for North America Marketing at Citi. In this role, she is responsible for developing strategic partnerships and programs that enable Citi to be present in consumers’ digital lives through social media and branded content. In addition to her marketing role – which she took on in 2012 – Linda is also President and CEO of Women & Co., a service of Citi that brings women relevant financial content and thoughtful commentary to get them thinking and talking about money. Linda joined Women & Co. in 2003.
Throughout her career, Linda has been recognized for “propelling with purpose,” helping countless organizations and individuals move from information to action by distilling disparate, complex information into clear, compelling and relevant communications that deliver measurable business results.
ABOUT THE HOST
President & CEO, D S Simon Strategic Video Communications
Doug Simon is an innovator in the use of video to achieve organizations communication goals. He pioneered Internet Media Tours and PRketing® as communication tools. Doug provided expert testimony before the US Senate on issues of Communications and Public Relations. He’s appeared on CNN, Fox News Live, NPR, PBS and First Business and has been quoted in USA Today.
Doug began his broadcast career at NBC Sports where he served as Talent Assistant to Bob Costas. He founded the award-winning video blog on media and communications which can be found at http://www.vlogviews.com.
Join the conversation with Linda Descano as she discusses the results of the recent Citi and LinkedIn second annual Today’s Professional Woman Report, a national survey inspired by Connect: Professional Women’s Network— the fast-growing LinkedIn group of more than 120,000 professional women powered by Citi – exploring women’s biggest obstacles to career advancement, financial success and work satisfaction. The 2013 Today’s Professional Woman Report survey was conducted by LinkedIn in March 2013 among a nationally representative sample of 954 Professional Women LinkedIn members. “The survey results illustrate how women aren’t just looking up towards senior leadership roles at their current employers – they’re looking out for themselves, their families and their careers by exploring new options to enable their own progress,” said Linda Descano, CFA®, Managing Director and Head of Digital Partnerships, Content and Social at Citi, and President and CEO of Women & Co., Citi’s personal finance resource for women. “Whether they need advice on how to ask for a raise, or support from other women who understand their career concerns, we’re thrilled that so many women are using the Connect group for the ideas and inspiration they need to take control of their professional and financial futures.”
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