PRESENTATION & VIDEO: Key to Proving PR Value and Building the Business Case for PR
Welcome to PRIME Time
A series of free, online discussions about the ongoing challenge about proving the value of public relations
Hosted by Mark Weiner, CEO, PRIME Research
In this latest PRIME Time IN THE GREEN ROOM with PRIME Research CEO, Mark Weiner, we talk about a topic that concerns everyone in the PR and corporate communications industry as we approach 2013 planning and make the case for our public relations spend.
While the most straightforward measure for proving public relations success is often “meet or beat measurable objectives,” setting quantifiable objectives is one of PR’s most vexing challenges. As you move towards 2013 planning, research can help you determine what you can do to uncover efficiencies, determine optimal budget and structure your plans for success. It all begins with knowing what you want to accomplish.
Learn proven techniques for setting objectives for success, as well as how to start fresh by assessing which priorities drive the PR value. Enhance your ability to improve PR performance, and expand client buy-in and alignment for PR by linking objectives and results with the overall goals of the business. You will learn:
- Proven techniques for setting objectives for success.
- The three criteria that every set of objectives must possess.
- The key to identifying “good” and “bad” objectives statements.
LEARN MORE ABOUT PUBLIC RELATIONS RESEARCH, MEASUREMENT & EVALUATION: