VIDEO & PRESENTATION–Is Your Organization Prepared to Respond to Crisis in the Digital Age?
Welcome to this online conversation about how to “Identify a Social Media Crisis Response Strategy for 2013″
Hosted by Priya Ramesh, Managing Director, Social Media, CRT/tanaka @newpr
VIDEO & PRESENTATION AVAILABLE HERE
SESSION OVERVIEW
Crisis can strike an organization at any time and with social media, it takes less than 24-hrs for a simple tweet to go viral and turn into headline news. Do you have a crisis plan that outlines who, what, when and how to respond to customers, media and the public attacking your brand online? We got to move at lightning speed on Twitter, Facebook and blogs when a crisis unfolds online. This session will help you identify a step-by-step process to implement a social media crisis plan that prepares you to minimize negative impact and maintain customer loyalty during crisis.
KEY TAKEAWAYS
- How to establish a social media crisis policy framework?
- How to build a SWAT team with cross functional team members across the organization to help manage online reputation during a crisis?
- How to put a training program in effect and prepare your organization to respond to crisis in 140 characters?
- How to play offensive versus defensive during and post crisis to minimize negative impact on your brand sentiment?
- Two specific case studies giving step-by-step process of how two big brands leveraged social media to mitigate crisis
ABOUT OUR PRESENTER
Priya Ramesh oversees social media integration for CRT/tanaka, an award-winning marketing and public relations agency helping clients in the B2B, B2C, healthcare and nonprofit space embrace new media. Her work in social media integration has received several awards in Online Reputation Management (IABC Gold Quill, Society for New Communication Research), Best Integrated Marketing Campaign (AMA-DC) and Top Seven Twitter Marketing Campaigns by Mashable. Priya’s work in helping her clients respond to crisis in the digital environment has been featured as a case study in noted industry thought leader, Deirdre Breakenridge’s book, Social Media and Public Relations: Eight New Practices for the PR Professional.
Priya is a sought-after speaker in social media trends and has done several workshops and presentations at industry leading events like PRSA Travel & Tourism, Innovator’s Studio, PRSA International Conference and PR News Conferences. She is @newpr on Twitter and blogs about social media trends at the Buzz Bin, recently ranked in the Top 25 PR blogs by PRWeb and Top-50 Marketing and PR blogs by Cision. Priya is a firm believer that social media has revolutionized how brands communicate moving forward and offers a great medium for real time dialogue and feedback between brands and their key audiences.
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