VIDEO & PRESENTATION: An Introduction to Public Relations Research, Measurement and Evaluation: Proving Value and Improving Performance
Welcome to PRIME Time …
A series of free, online discussions about the ongoing challenge about proving the value of public relations
Hosted by Mark Weiner, CEO, PRIME Research
PRIME Time: Public Relations
Proving the value of public relations continues to be among PR’s greatest challenges. At the same time, PR professionals must confront the challenge of delivering positive business outcomes while doing more for less and with less.
In this session, participants learn the basics of research but, more importantly, how to go “beyond the numbers” to refocus attention from “why measure” to “how to apply research, measurement and evaluation” for the purposes of enabling better business decision-making; generating a positive return-on-PR-investment; and improving performance over time, versus competitors and in light of best-practice.
ABOUT OUR PRESENTER
Mark Weiner is the CEO of PRIME Research in the Americas. PRIME is one of the world’s largest public relations and corporate communications research and consulting providers, employing more than 500 analysts and consultants in Western Europe, North and South America, Eastern Europe and Asia. Since 1993, Mark has devoted his career to counseling many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.
He is the author of “Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication,” published by John Wiley & Sons and has contributed chapters to three other texts as well as dozens of white-papers, features and articles.
Mark is a visiting professor for The Executive Education Programs, S.I. Newhouse School of Public Communications at Syracuse University and has guest-lectured at many of the world’s leading public relations conferences and professional development programs in the USA, Canada, Australia, Brazil, The Czech Republic, Slovenia, Ukraine and the UK. He is a regular contributor to leading communication and public relations professional media and sits on the editorial advisory boards of PR News and The Strategist. Mark is a frequent speaker on the topics of measuring the return on investment of public relations, corporate reputation and integrated marketing communication.
Mark is a member of The Public Relations Society of America for which he contributed to the PRSA’s “Business Case for Public Relations” initiative; The Institute for Public Relations, for which he served as a Trustee and the 2004 Chair of the Measurement Commission; and the IABC. Mark is the former SVP-Global Research Director for Ketchum and the CEO of Delahaye; Mark is a graduate of the University of Maryland.
LEARN MORE ABOUT PUBLIC RELATIONS RESEARCH, MEASUREMENT & EVALUATION: