Kurt Krejny: Getting More SEO Reach Out of Social Profiles

Kurt Krejny is the Director of Online Marketing at Fathom. Kurt has over 10 years of experience in online marketing with a concentration in search engine optimization (SEO). Kurt’s background in Visual Communications Technology at Bowling Green State University has allowed him to assist organizations in solving complex online marketing problems. Using a diverse skill set including traditional marketing, graphic design, usability, website development, and video, Kurt has been focused on getting things done to show results. Follow Kurt on Twitter @KurtKrejny. His advice:
  • Treat your social profiles as you would a company website in terms of SEO.
  • Send as many links to your social profiles (start by cross-linking them, for example).
  • Use user generated content (UGC) and directories to bolster your social profiles.
  • Practice proactive reputation management by monitoring social media for the keywords you’ve chosen.