Why Research Rules – a Video Tip with Kelton’s Danielle King
“Nev
er underestimate the value of research. It can help you raise brand awareness, secure media coverage and better understand your audiences while helping to position your brand as a thought leader,” advises Danielle King, associate director at Kelton. “From quantitative surveys to qualitative surveys like focus groups and online communities, research can elevate your brand and give you a voice in an already cluttered landscape.”
King joined Kelton with seven years of public relations experience working with clients in the beauty & grooming, lifestyle, entertainment, and fashion industries. She has an impressive list of former clients, such as Clairol, Suave, Hanes and Pond’s, for whom she played a key role in designing and implementing strategic and consumer campaigns. Her broad experience encompasses media outreach, team management, event planning, spokesperson identification and management, brand launches, influentials outreach, and the crafting of key program components from press materials and pitches to brand messaging. Danielle has garnered publicity on behalf of clients in a variety of media outlets, including The New York Times, USA Today and The Today Show.
- Danielle King
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Published: June 21, 2012 By:
I totally agree with your point of view saying that ”research can elevate your brand and give you a voice in an already cluttered landscape.” Even more, I consider that marketing surveys let you get inside your customers’ minds in order to gather opinions to help develop your brand positioning and campaigns. But survey responses may also showcase statistics that can be used as “news” to generate media coverage or to promote your thought leadership. In this post we are focusing on PR-driven surveys. I wrote an article on this topic here: http://ow.ly/dGbhy