Content Is Not King, It’s Dictator: Search Engine Land’s Executive Editor Chris Sherman Blames Google
“It may sound trite, but content is no longer king. It’s gone beyond and is now dictator,” says, Chris Sherman, Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm.
The reason? “Google has shifted it’s emphasis from the more computer-science and technical things to more of understanding what’s on a website so that it can offer people who are searching the best quality content they can find.” The takeaway: “If you don’t pay attention to this and to the quality of content on your site, you risk losing rankings on Google. You also miss an opportunity to improve your site.”
With over 25 years experience in interactive technologies, Sherman frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks. He is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of Google Power: Unleash the Full Power of Google from McGraw-Hill. His previous books include The Invisible Web: Uncovering Information Sources Search Engines Can’t See (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and The Elements of Basic, The Elements of Cobol and The Elements of Pascal from John Wiley & Sons.
His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.