Great Marcom Minds

Marketing Cynics Beware: Death or Dementia Awaits

By Susan M. Tellem, APR, RN, BSN, Partner, Tellem Grody PR, Inc.  According to Adweek, more than 300 marketing and agency leaders made predictions for the future revealing that “the most cynical marketers predicted the agency world will become very niche, nonexistent or extinct.” Results were based on an anonymous survey from RSW/US. Interestingly enough, as…

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Why Research Rules – a Video Tip with Kelton’s Danielle King

  “Never underestimate the value of research. It can help you raise brand awareness, secure media coverage and better understand your audiences while helping to position your brand as a thought leader,” advises Danielle King, associate director at Kelton. “From quantitative surveys to qualitative surveys like focus groups and online communities, research can elevate your…

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Content Is Not King, It’s Dictator: Search Engine Land’s Executive Editor Chris Sherman Blames Google

“It may sound trite, but content is no longer king. It’s gone beyond and is now dictator,” says, Chris Sherman, Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. The reason? “Google has shifted it’s emphasis from the more computer-science and technical things to more of understanding what’s on a…

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Cause Marketing Works: Tide’s "Loads of Hope" Program a Good Model for Marketers

Lisa Williams is president of MEDIA forte marketing, an online marketing agency founded in 1998. Based in Hood River, Ore., the agency now offers a suite of online marketing strategies for mid-size e-commerce clients with a focus on pay-for-performance. Williams has been featured in Kiplinger magazine, The Oregonian, Glamour magazine and The Boston Globe articles.…

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Killer Facebook Ads: Marty Weintraub on Using Facebook and LinkedIn Ads to Reach Journalists

Described as a “social media maverick,” Marty Weintraub is author of “Killer Facebook Ads” and CEO of aimClear, an online marketing agency that has managed Facebook ad campaigns generating over 10 billion impressions internationally. Clients include MarthaStewart.com, Siemens, Second Life, Budget Direct, and other global brands. The aimClear Blog (aimclearblog.com) has been cited as among the…

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Bruce Hartman: Create a Monthly Marketing Tipsheet to Drive Media Hits – Here’s How

“Generate a monthly tipsheet. This is simply a summary of newsworthy topics related to your company or business. For example, we generate one around health topics,” says Bruce Hartman, marketing director at Sharp HealthCare, San Diego-based healthcare provider with hospitals in San Diego, affiliated medical groups, urgent care centers and a health plan. Click through…

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Rachel Toole: MEDIAmobz Marketer Recommends DailyMotion

“Shoot, distribute and syndincate as much video as you can,” advises Rachel Toole, who is the marketing manager at MEDIAmobz, a multimedia production firm that launched in 2008  “As you know, YouTube is 2nd most popular search site after Google and people write about and share content posted there.” But DON’T only post to YouTube,…

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HARO Founder Peter Shankman: "Take That First Meeting!"

“Take that 1st meeting,” counsels Peter Shankman, just before introducing us to his “wonder cat.” Fun, provocative, personable advice to be sure … and typical of Shankman, who Investor’s Business Daily has called “crazy, but effective.” A successful example of what happens when you merge pure creativity with ADHD and a dose of adventure, Peter…

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Kurt Krejny: Getting More SEO Reach Out of Social Profiles

Kurt Krejny is the Director of Online Marketing at Fathom. Kurt has over 10 years of experience in online marketing with a concentration in search engine optimization (SEO). Kurt’s background in Visual Communications Technology at Bowling Green State University has allowed him to assist organizations in solving complex online marketing problems. Using a diverse skill…

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Danny Sullivan – How to Use Google+ for Greater Search Rankings

Widely considered a leading “search engine guru,” Danny Sullivan has been helping webmasters, marketers and everyday web users understand how search engines work for over a decade. Danny’s expertise about search engines is often sought by the media, and he has been quoted in places like The Wall St. Journal, USA Today, The Los Angeles…

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Johna Burke: Does Your Company or Client Need an App?

Johna Burke is Senior Vice President, Marketing & Communication for BurrellesLuce. She has been in the media monitoring industry for more than seven years, working in both the print and broadcast monitoring divisions. Prior to joining the monitoring business, she was with U-Haul International for eleven years, finishing her career there as the Director of…

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Jason Kintzler

Jason Kintzler is the Founder and CEO of PitchEngine, a social publishing platform used by more than 45,000 businesses worldwide including Fortune 500 companies like Pepsico, H&R Block and Zappos. A former anchorman turned PR pro, Jason got his start in content creation at a young age – ripping out the pages of his Dr. Suess…

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Todd Grossman

Todd Grossman is Vice President of Sales and Client Services at MultiVu, a PR Newswire company, having worked within the PRN organization in the U.S. and abroad for 17 years. His expertise is in sales and marketing strategies, public relations, communications and new media. He frequently speaks at industry conferences where he lays the foundation…

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Martin Murtland

Martin Murtland, Vice President and Managing Director of PR and Corporate Communications, Dow Jones “I’m responsible for the commercial and strategic development of Dow Jones services for the PR and Corporate Communications market,” he says. “I want to ensure that we create communications success at every point in our customers’ day. Our aim is to…

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Brian Glicklich

Brian Glicklich is president of How Handy Is That, LLC, where he advises broadcasters, broadcast CEOs, Fortune 100 CEOs, and other high impact business leaders on digital strategy and execution. About half of his work is tactical, focusing on handling crises, search engine issues, proxy contests, litigation communications, gadflys, or others that would harm his…

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Jim Sharpe

Jim is the force behind thinkSHARPERmedia.  Jim has been in broadcast media since he was 16 years old. Raised in Northern Arizona, he began doing radio at the local station in Page, Arizona while still in high school. Soon thereafter, Jim’s radio career took off – landing him morning show host jobs in Dallas, New…

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Arnie Kuenn, President of Vertical Measures

Arnie Kuenn is the president of Vertical Measures and author of Accelerate! Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing. Vertical Measures specializes in providing strategic search, social and content marketing services, designed to help businesses grow by obtaining more traffic and conversions. Mr. Kuenn has held executive positions in…

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