In today’s Executive Briefing we feature a video about Living The Work Day from Jacqui Burge, Founder, Desk-Yogi.com. Also included is a look at Achieving Productivity, Efficiency with a ‘Virtual’ Workforce from Andy Abramson, CEO/Founder, Comunicano, Inc.
As we approach the fifth anniversary of CommPRO this October 18th, I’d like to take a moment to thank our loyal readers and partners for their continued support. We hope our new readers enjoy CommPRO and welcome your feedback and suggestions so we continue to provide a unique and relevant service. You can reach me at: email@example.com.
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By Jacqui Burge, Founder, Desk-Yogi.com
“Manage your energy, not your time” - Tony Schwarz
This morning I am up early, my eight year old and my twelve year old next to me in bed, asleep. Being up before the family is my today form of wellness. It's my time and I choose to write and watch the sunrise before my little roosters start crowing and we all get going. As my day moves forward and the workday begins, how do I best bring that feeling of taking care of myself into the day? The answer is easy. I make the day about me and what I love to do. When you love what you do, wellness comes in so many forms. Many do not love what they do. They may like it, at least enough. The mundane part still exists and yet the future looks so bright and the income is significant, so they get through it and pretty well.
But wellness suffers in the daily grind. We can't find the time to deliver on our promises, concurrently, to our company and ourselves. We lose vital energy and become clock watchers waiting for the day to be done. Spending a small fraction of your day focused on you regardless of what's happening around you is the way out. It won’t be unicorns and rainbows but it will be living the work day instead of it living you.
That focus on you for me is always about how to bring back my energy levels. I like to do this by moving my body. I can’t be effective on the “super important” phone call if I’ve been sitting still for 2 hours, not drinking water and not moving my body. Mostly not drinking water - this area in my life is really ready for big improvement.
My partner at work just can’t function with less than 9 hours of sleep. She is aware her daily energy is powered by sleep. So aware that she sets up her day to make sure it happens. And when it doesn’t she needs a way to deal with the fallout when it just doesn’t work to lay down in the middle of the day and take a nap. She turns to meditation and acupressure to manage stress when out of sorts.
So find out. Take a fraction of a moment and discover what part of your day is least fun and causes the biggest feeling of yuck. And can you and are you willing to find out what it takes to make it better?
[author] About the Author: Jacqui Burge loves to move her body. As the founder of Desk Yogi with over 20 years of experience in the Corporate and fitness worlds, she brings years of practical skill and deep personal empathy to her work. www.desk-yogi.com [/author]
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Editor's Note: To be culturally relevant today means knowing how to speak the new language of gender. Constantly in-flux, the way we talk about gender is fluid, just like we are. In The New Language of Gender, sparks & honey helps you understand and speak naturally from this quickly changing lexicon. Download the full version of this report from the sparks & honey website: http://bit.ly/1Mu6DCd
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By Neil Rosen, CEO, CertainSource
Email marketers are a funny sort. They will spend hours and hours perfecting subject lines, agonizing over template design and testing new, trendy technologies, all in hopes of driving an additional 1% of conversions. They’re so consumed with these details that they fail to notice the elephant in the room: no matter how slick an email may look, it’s worth nothing if a marketer’s email list is polluted with low-quality targets.
To quote the downtrodden salesman Shelly “The Machine” Levine in Glengarry Glen Ross, “The leads are weak.” You’ll recall that in the film that excuse didn’t work for him—and it certainly won’t work for you.
So what’s a marketer to do? Do what Shelly couldn’t--get better leads. If it sounds like a simple answer, it’s because, ultimately, it is—and it’s the one no one talks about.
Take the steps necessary to build bigger and better email lists, which will lead to higher open rates, better inbox delivery and more conversions. Building this bigger and better email list isn’t as difficult as you might think – rather, it is a far superior approach to customer acquisition than sending out mass emails to a huge list of low-quality prospects—and hoping. Simply follow these three steps to reach more prospects and see more conversions with better email lists:
Using these steps, marketers can expect a 25 percent improvement in open rates and a 15 percent increase in conversion rates within 90 days. Higher open rates, better inbox delivery, more conversions and a higher ROI ultimately translates to increased revenue for the company. And your results will improve even more over time. So, get that elephant out of the room and drive your company’s revenue and ROI to new heights by building a bigger and better email list filled with high value customers.
[author] About the Author: Neil M. Rosen is president and CEO of CertainSource, the B2C funnel acquisition management and email retargeting solution marketers choose to leverage their customer acquisition media budget, generating more conversions and significantly improving ROI. [/author]
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By Andy Abramson, CEO/Founder, Comunicano, Inc.
As we near the middle of the 21st Century’s second decade, organizations such as The Telework Coalition (TelCoa) and The American Telecommuting Association (ATA) offer a wealth of information on the growth and myriad benefits experienced over the past 20 years by millions of people in the United States who work remotely in telecommuting jobs, whether full time or part time.
Without question, the growth in telecommuting has gone hand in hand with the blossoming of broadband connectivity to the Internet and related evolutionary advances in technology – such as voice telecommunications (VoIP), unified voice and data communications, a multitude of conferencing and collaboration services and, more recently, Internet-browser-based Real Time Communications (WebRTC) – that give people working remotely as much capability, flexibility and productivity as employees who work in company offices.
For everyone with a work-at-home job, or who spends a few days a week working from home, this all means fewer trips by auto that improve the environment as well as the quality of life for everyone because of lower hydrocarbon emissions and reduced highway congestion, especially in densely populated cities, regions and states such as the Washington, D.C., to New York corridor, and parts of California, Georgia and Texas.
People who telework report enjoying a better balance in work and family responsibilities with equal, if not higher, job productivity than when they worked in a company office.
For many large companies, the telecommuting trend has prompted a rethinking of how much office space they need and how it’s allocated. Many have managed savings in real estate expense by doing away with some of the dedicated space they once had and arranging temporary visiting offices for employees who telecommute part or most of the time but still need to visit the office occasionally.
Meantime, countless entrepreneurial businesses have been able to flourish, unburdened by the need to invest in and maintain brick-and-mortar infrastructure to house knowledge workers who can be employees, self-employed contractors, temporary workers or some mix thereof.
I can attest to the latter phenomenon as founder and CEO of Comunicano, Inc., a “virtual” asymmetrical marketing communications and public relations firm in the San Diego area that over the last 22 years has done work for hundreds of clients from Sydney to San Francisco.
To serve those clients’ needs, Comunicano relies on an all-virtual workforce of veteran, highly talented professionals spread across nearly every U.S. time zone. In the dynamic world of Internet-based buzz for and about emerging companies in their early stages -- with an emphasis on mobile- and Internet-focused businesses -- that array of experienced, tech-savvy pros enables us to offer top-notch proactive and responsive representation on a near round-the-clock basis.
And while Comunicano has a nominal address in Del Mar, Calif., for the most part we operate with minimal “physical” overhead because the pros we use work out of their own homes on their own technology over their own broadband Internet connections. Our team makes extensive use of Skype, WebRTC, conferencing and collaboration services and Google tools for collaborative voice, video and data communications in the preparation of documents, slide presentations and other materials for clients. In essence, we talk as much as people in the next office, and some would say, we do it even more.
Says one Comunicano staffer: “I find telecommuting increases my efficiency immensely. I get a lot more done without the distractions of an office, and time spent sitting in a car on the daily commute can actually be used to complete tasks more quickly.”
So while working “virtually” may not be right for every individual or every enterprise, it has long been a strong contributing factor in Comunicano’s ability to attend to our clients’ needs.
For example, our General Manager of Client Services, who assures that all work for clients is delivered on time, has moved twice in recent years -- including one time from California to Tennessee -- but did so without missing a beat because our virtual work ethic is woven into all we do. In another case, our mobile services expert switches his base of operations between homes in New Jersey and Florida several times each year, all while managing to serve clients’ needs just as if he was working in a permanent office 12 months a year.
What this means is our clients are served by the same team, year in and year out, the agency’s need to train new people is dramatically reduced, and the intellectual capital gained and trained is not lost as frequently as with other firms’ teams, where the revolving door of personnel is so much a built-in part of their business.
Being all virtual takes planning and the right mix of people. It’s not for everyone, but for Comunicano, after 22 years of operating in that manner, it’s the only way to do business.
[author]About the Author: Andy Abramson, founder and CEO of Comunicano, Inc., is an IP communications guru, electronic gadget maven, world traveler and blogger extraordinaire (http://andyabramson.blogs.com/voipwatch/). Comunicano is a totally virtual asymmetrical communications, public relations and marketing strategy consultancy based in Del Mar, Calif. Andy has built Comunicano from a one-man operation to a full-service consultancy with dozens of technology clients in information technology, VoIP, wireless and telephone-related applications spanning the globe from Sydney to San Francisco, with many points in Israel, Europe, the U.S. and Canada in between. Andy has built his business on the basis of his own desire to be free of the constraints of an office. His entire staff of more than 20 veteran marketing and PR freelancers works from home offices in 7 states on schedules that accommodate their individual needs and/or lifestyles. Hours are built around the work that needs to get done for clients.[/author]
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