EMAIL MARKETING TIP #46 A successful email campaign starts from the very beginning (and we mean the very beginning). In order to create a legit email campaign from the start, make sure your opt-in form...
Email Marketing Tip #45: Make It About Them, Not You
EMAIL MARKETING TIP #45 Plan, create, and execute your email newsletter campaign(s) with your audience in mind. The content should be about them, not about you. It’s important to use your email...
Email Marketing Tip #44: Email & Social Media: True Love Always
EMAIL MARKETING TIP #44 You may remember Email Marketing Tip #28. The topic was Share With Your Network, and we discussed the fact that allowing subscribers to share your email with their social...
Email Marketing Tip #43: Get the 411 on APIs
EMAIL MARKETING TIP #43 API stands for “Application Programming Interface”, and is a way for two separate applications to share information (data) across a network. While it’s meant to...
Email Marketing Tip #42: Plan Ahead
EMAIL MARKETING TIP #42 Mistakes are bound to happen. They tend to occur more often when you’re rushing. Whether it’s a misspelled word, an invalid link, or an image that does not render...
WhatCounts Digital Marketing Summit, April 24-25 in Atlanta, GA (Special Invitation)
Join us at our third annual WhatCounts Digital Marketing Summit, April 24-25, at the GA Tech Hotel & Conference Center in Atlanta, GA. We will offer participants advanced platform training, a full...
Email Marketing Tip #41: Anchor Tags
EMAIL MARKETING TIP #41 If your organization sends a monthly newsletter, consider using anchor tags. Anchor tags are links at the top of an email that allow recipients to click through to the desired...
New eBook – MiniGuide: Effective Email Strategies for Travel Marketing
In this guide, you’ll learn best practices for marketing to the travel industry, including: Answering the ever-relevant question, “What’s in it for me?” The five phases of travel marketing Being...
Email Marketing Tip #40: Use SMS to Complement Your Email Campaigns
EMAIL MARKETING TIP #40 SMS (short message service), or text messaging, is ideal for communicating with your audience while on the move because it’s immediate, direct, and two-way. When used...
On-Demand Webinar: “Shopping Made Smarter: Employing Smart Marketing in E-Comme...
Online retailers are collecting more data about their customers than ever before. But how many are actually using that data to make their online marketing efforts better? The landscape has shifted; it’s...
Email Marketing Tip #39: Be Dynamic (with your content, that is)
EMAIL MARKETING TIP #39 Have you ever received an email totally customized to your preferences or past purchases and wondered how the sending company did that? Enter dynamic content. Dynamic content is...
On-Demand Webinar: “Smart Marketing: Big Data, Personalization and Automation&#...
Big Data, Personalization & Automation: Everyone’s talking about it, everyone wants to use it, but is anyone showing you how? Big data, personalization, and automation continue as mega trends in...
