We’re so glad you want to download our Smart Marketing: Unlocking the Power of Automation eBook! Get ready to learn all about how you can send more targeted, personalized messages to your customers...

Are you getting maximum ROI from your email marketing? Have you ever wanted your email marketing program to generate revenue with every send? Learn how to monetize your email marketing program with proven...

A savvy communications professional wants positive results from an email marketing campaign—whatever the size of the mailing.   When you’re working with millions of addresses, there’s no reason...

Thanks to the enabling prevalence of broadband and the immense popularity of YouTube and video in general, consumer interaction with the internet has changed dramatically over the last few years....

There are many aspects to creating successful and sustaining email campaigns, from designing the right offer to making sure that your offer actually reaches your recipients’ inbox. The focus of this...

One of the biggest challenges facing email marketers today is the endless cycle of creative production. By the time one campaign is out the door, you are already behind on the next one. Though many email...

Do you want to drastically increase your sales revenue? Are your sales professionals starving for new ways to keep deals flowing and moving ahead? Email marketing isn’t just for the marketing...

  Lifecycle marketing has been the buzzword in digital marketing circles for the past couple of years, but what does it actually mean? More important, with so many people promoting different frameworks...

Want to get the most out of social media and email marketing? Want to learn strategies, ideas, and methods that work? Stop using social and email separately, and start putting them together to maximize...

In this guide, you’ll learn best practices for marketing to the travel industry, including: Answering the ever-relevant question, “What’s in it for me?” The five phases of travel marketing Being...

Your carefully crafted subject line is pointless… Your expensive designer-made responsive template means nothing… Your clever and informative content fails to move sales forward… … if your message...

It’s that time of year–the holiday email marketing push is on. WhatCounts is all about helping you find and grow your email marketing ROI. We recently looked at our system-wide email...