Email Marketing Tip #20: Popular Resources for Building Email Creative

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EMAIL MARKETING TIP #20

When you’re ready to design your email, there are numerous coding practices to keep in mind.  Use these Email Design Guidelines as a reference for do’s and don’t's with regards to layout, copywriting, and HTML production.   Other online resources, such as the Email Standards Project, can help you determine what HTML and CSS properties will work in each email client.  Reference these resources to build a better email, and ultimately have a more successful email marketing campaign.

When you’re about to start a new email campaign, it’s important to start with this question:

 How can I make this email look killer, but killer in every different type of email client?

 

Published: October 7, 2012 By: monikaz