EMAIL MARKETING TIP #44 You may remember Email Marketing Tip #28. The topic was Share With Your Network, and we discussed the fact that allowing subscribers to share your email with their social...
Email Marketing Tip #43: Get the 411 on APIs
EMAIL MARKETING TIP #43 API stands for “Application Programming Interface”, and is a way for two separate applications to share information (data) across a network. While it’s meant to...
Email Marketing Tip #41: Anchor Tags
EMAIL MARKETING TIP #41 If your organization sends a monthly newsletter, consider using anchor tags. Anchor tags are links at the top of an email that allow recipients to click through to the desired...
Email Marketing Tip #40: Use SMS to Complement Your Email Campaigns
EMAIL MARKETING TIP #40 SMS (short message service), or text messaging, is ideal for communicating with your audience while on the move because it’s immediate, direct, and two-way. When used...
Email Marketing Tip #39: Be Dynamic (with your content, that is)
EMAIL MARKETING TIP #39 Have you ever received an email totally customized to your preferences or past purchases and wondered how the sending company did that? Enter dynamic content. Dynamic content is...
Email Marketing Tip #38: Lights, Camera, Action
EMAIL MARKETING TIP #38 Try incorporating video into your email campaigns! According to Forrester Research’s “As Seen in the Inbox“, adding video to email can be a powerful way to double...
Email Marketing Tip #37: Build Relationships
EMAIL MARKETING TIP #37 Relationships are built on trust. Creating trust with your audience can be achieved through your email marketing program. Setting realistic expectations, listening to your...
Email Marketing Tip #36: Making a List, Checking it Twice…
EMAIL MARKETING TIP #36 Protect your email list! Question the source of each new addition to your list because even a small group of “bad” email addresses can ruin your reputation and be detrimental...
Email Marketing Tip #35: Don’t Forget About Reporting
EMAIL MARKETING TIP #35 Your email campaign isn’t over once you hit the send button. Take advantage of the reporting tools your ESP provides. By knowing stats like your email’s unique open rate, which...
Email Marketing Tip #34: Timing is Everything
EMAIL MARKETING TIP #34 Well, timing isn’t everything when it comes to your email campaigns, but it’s definitely important. Plan your email deployment around when you expect your target audience to...
Email Marketing Tip #33: K.I.S.S.
EMAIL MARKETING TIP #32 As the old saying goes, Keep It Simple, Silly! This often applies to email design. The more complex your design is, the more issues you risk running into when your email renders...
Email Marketing Tip #32: Know Your Competition
EMAIL MARKETING TIP #32 Sign up for your competitors’ emails. It will give you insight into what types of emails they send and what they are offering to their subscribers. This can help you with...
