Effective Email Marketing

How to Build your Email List: Convert Current Site Visitors

“How do I build my email list?” is one of the top questions in marketing today. It’s a common issue with which every marketer struggles. With email marketing as the most direct and effective marketing channel, you need to be sure you not only capture email leads, but high quality email leads for future marketing efforts.…

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Does Content Length Really Matter?

Earlier this year, Search Engine Journal published an article supporting the idea that longer online content length – longer than 2,000 words, specifically – would earn the publisher more money. The article starts by outlining how ROI is measured on blog posts and other online content: Organic searches, site traffic, bounce rate and social shares.…

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4 Rules for Third-Party Email Acquisition Success

The ability to drive greater revenue through email marketing is always fundamentally dictated by the size of the email list you have on file. The math is simple – having more email addresses to mail to at the top of the funnel creates more opportunities to drive sales at the bottom. With that said, email…

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How to Optimize Your Holiday Email Marketing

The holiday season is almost here! Big shopping days are just around the corner so it is time to start increasing your email marketing efforts. What is the most effective way to prepare for your holiday email marketing? Start by enhancing your database and effectively targeting your consumers. Get Clean Marketers across all industries are…

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How to Tackle the Win-Back Campaign

Ah, the win-back campaign. If there is one type of email out there that many marketers approach begrudgingly, it would be the win-back. Why? Well, all savvy marketers can attest to the fact that customer retention is critical, but even with your best efforts, there will always be those few customers who fall into the…

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7 Holiday Email Marketing Tips to Avoid Common Mistakes

It’s beginning to look a lot like Christmas. Next week kicks off the holiday email-sending bonanza and the one item on every email marketer’s wish list is a holly, jolly response rate to his or her campaigns. Battling the competition will be more difficult as everyone sends more and more messages. What’s the secret to…

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A Marketer’s Guide to Social Media Images

There’s a common misunderstanding running amok in the marketing world right now: Brands think it’s okay to post lousy social media images. These images are either irrelevant, pixelated, wrongly sized or otherwise unattractive. More and more marketers are embracing and executing on the winning concept of producing educational, helpful content. They’re pouring endless time and effort…

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Using Video in Email is Easier than You Think

Many marketers today are using video to spice up their marketing, educate customers, and talk about products and services. Combining these videos with email, the highest ROI-producing channel, can boost exposure of this your marketing messages. But what’s the best way to integrate video into your email marketing? There are a variety of email providers…

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3 Strategies to Make Nov. and Dec. the Happiest Time of the Year

I can bet two lumps of coal you’re involved in holiday marketing campaign planning right now, and you have been for weeks if not months. There’s no doubt email marketers know the value of holiday emails to drive revenue during the holidays. It’s the best time of the year to optimize your messages, from creative…

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The One Segmentation Rule You Should Be Using All the Time

As an email marketer, you’re only as good as the quality of your list. If your list quality is poor, it stands to reason the results of your email marketing will be similarly lacking. But there’s one action you can take to truly gauge the standings of your list. Split your list using just one…

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Subscribers Not Responding to Your Awesome Email? Try the Remail Tactic

You’ve put together a killer strategy for a one-time promotional email. You’ve spent hours making sure the subject line, copy and design are amazing. You’ve sent it out with sky-high confidence in the reaction you’ll get from subscribers. And then you get less-than-impressive metrics. If you’ve sent this type of email before and didn’t get…

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Guess Why We Dropped 60% of Our Subscribers?

Recently, I let you in on a little secret about our newsletter list. We dropped about 18,000 (yep, that’s three zeros) subscribers. These readers were silent – no opens, no clicks, no interest whatsoever. So I took the plunge and unsubscribed them. What happened was what every deliverability expert could have told you would happen:…

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Here’s to Keeping Your Holiday Delivery Merry and Bright

As an email marketer, you may be rubbing your hands together with glee for the expectation of the holiday season: new subscribers, big boosts in metrics, and lots of healthy conversions. You may even be tempted to find excuses to send even more emails than you usually do during the gift-buying, gift-giving season. However, if…

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Tackle October Email Campaigns with the Right Playbook

Fall is officially here. It’s time to kick off your October email campaigns, as well as plan for your holiday season emails. With the right playbook, you’ll be able to attack your to-do list and score a touchdown with every message you send. Avoid email marketing fumbles with these tips for each part of your…

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ReturnPath: 1 in 6 Permission-Based Emails Misses the Inbox

The goal of any marketing email should be to reach the recipient’s inbox. The quest for the inbox is why WhatCounts provides a platform that’s optimized for delivery to most prominent email providers, why we offer a full suite of Delivery Services guided by industry experts, and why we’ve partnered with ReturnPath for access to…

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The Best-Kept Secret for Previewing Emails on Multiple Devices

Do you ever wish there was an easy way to view your email designs on every screen size available? It’s no secret: of course you do. Mobile viewership of email is skyrocketing, going head-to-head with desktops. The problem isn’t that we don’t know hand-held devices are here to rule the world. It just seems as…

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Want 40:1 ROI On Email? Do This.

It has become the digital glue for social, mobile and web. It has an ROI of up to $44, more than any other channel at your disposal. It’s constantly reinventing itself, in the last few years delivering amazing relevance to subscribers through dynamic content and real-time personalization. Email: Marketers love it for all these reasons…

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What You Need to Know About Drip Email Marketing

Drip email marketing is the “dripping” of series of relevant emails to a specified list of subscribers. These messages are typically designed to build a relationship, increase customer retention, or guide leads through the sales process. Automation of email messages in a drip campaign is based on pre-determined time intervals, email order and number of…

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Images in Email: 5 Things All Marketers Should Consider

Everyone knows the age-old adage, “a picture is worth a thousand words.” It’s important as a marketer you put extra thought into the images in your emails. Picking out the first stock image you find isn’t going to cut it. Let’s walk through some key elements to consider when tackling your email image strategy. 1.…

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