Welcome to Digital Visibility: Your Resource for Digital Marketing and Planning
By Jeffrey Herzog, CEO, ZOG Digital
With over 4 Billion daily Google searches, it’s undeniable that consumers are hungry for information; and being found online comes down to one thing; being visible. When companies can properly optimize their online assets to appear in the right places, at the right times, this undoubtedly leads to increased engagement, more-qualified traffic, leads and ultimately, sales.
The Digital Visibility channel is designed to be a resource to all those looking to dissect the constantly evolving process of optimizing in order to make more of the right connections online. As the digital landscape continues to evolve, and as search and social become increasingly correlated, it’s important that as marketers we stay focused on the quantifiable metrics that matter. Whatever the latest fad, the core principles of visibility, optimization and measurement of true success metrics, remain the same. Bottom line: Greater visibility. Increased sales. Quantifiable results. We know our newest service, social media optimization (SMO) does just that.
We hope you find this information useful in your digital planning, and always welcome the chance to speak with you further.
ZOG Digital can be reached at firstname.lastname@example.org, or through our website: www.zogdigital.com.