Digital Visibility

Marketing Cynics Beware: Death or Dementia Awaits

By Susan M. Tellem, APR, RN, BSN, Partner, Tellem Grody PR, Inc.  According to Adweek, more than 300 marketing and agency leaders made predictions for the future revealing that “the most cynical marketers predicted the agency world will become very niche, nonexistent or extinct.” Results were based on an anonymous survey from RSW/US. Interestingly enough, as…

Read More

Rules of Engagement: The Need to Know of B2B SEO

Editor’s Note:  This is the second in a series of posts about how to maximize the value of search.  Today’s post focuses on best practices in business-to-business SEO.  Click here for part one,  Rules of Engagement: SEO 101. By Amy Leefe, Digital Marketing, Arketi Group To understand B2B SEO and execute B2B SEO campaigns effectively, you…

Read More

Facebook Newsfeed HyperTargeting: The Opportunity

What is Facebook Newsfeed HyperTargeting? Facebook Newsfeed HyperTargeting is a relatively new Facebook feature (officially referred to as “Page Post Targeting Enhanced”) that enables Pages to deliver more relevant messaging to their Facebook fans. In short, Facebook Newsfeed HyperTargeting increases the targeting accuracy of posts by increasing the types of posts segments a community manager…

Read More

Organic and Paid Search:The Connection

Often we have clients ask, “Why should I invest in PPC when I already rank #1 in organic search results?” Or, “Why do I need SEO when I already have a finely tuned and successful PPC program?” The answer is simple: investing simultaneously in PPC and SEO can result in an incremental lift in overall performance.…

Read More

How We Connect: Retail Internet Marketing

Each industry has unique digital marketing needs; and within each industry we see common problems, and the digital marketing solutions to correct them. The following slides address common disconnects, or problems in the eTail industry, as well as the internet marketing solutions that help solve common industry ailments.  What other problems does your retail brand struggle with? …

Read More

YouTube Optimization Series, Part 5: Asset Optimization – Tying It All Together

In this final installment we’d like to talk about the results we’ve seen in practice from the YouTube optimization efforts discussed in parts 1-4, as well as talk about where video optimization should fall within your larger social optimization efforts. YouTube Optimization Results in Practice To both refine our recommendations and to demonstrate the value…

Read More

Pinterest Best Practices: 10 Steps to Optimize Your Pinterest Account

Pinterest has quickly become a powerful referral tool for eCommerce businesses. In fact, With an average of 1.36 million users daily users,* Pinterest has surpassed Twitter; and Google+, YouTube, and LinkedIn combined in referral traffic.** This new social platform is an important tool for online retailers; and Pinterest marketing, when optimized correctly, can become an effective traffic driver to your site; also increasing brand awareness, engagement, sentiment, and most…

Read More

Social Media Optimization: The Cocktail Party Analogy

The Secret  of Aligning Your Brand with Relevant or Popular Conversations By Jeff Herzog, CEO & Founder, ZOG Digital Social media is evolving and Social Media Optimization (SMO) is becoming a new business requirement. This process to improve the effectiveness and visibility of online content ensures your brand is visible when prospects are interested in…

Read More

YouTube Optimization Series: Part 3 – Technical Optimization

Welcome to the third installation in our five part series on YouTube optimization. Now that we have covered our Content Gap Analysis and Asset Development and Popularity Optimization, we need to optimize for technical components.  Technical optimization refers to application of the proper keywords throughout each YouTube video as well as your YouTube channel page.…

Read More

YouTube Optimization Series: Part 2 – Asset Development and Popularity Optimization

With content analysis in hand, as discussed previously in our YouTube Optimization Series Part 1: Gap Analysis article, the next step in optimizing your YouTube channel consists of developing and optimizing the content for popularity. So what exactly is popularity optimization? Popularity optimization is a process to improve your content and surrounding assets, to deliver…

Read More

B2B Social Media White Paper: Three Strategies for Success

Many B2B companies struggle with the same question when it comes to social media: “Does social media make sense for my brand?” We’ve found the answer to be a resounding “YES,” and have identified the three best approaches to B2B social media. These tactics can help not only with relationship building,  but also with driving…

Read More

YouTube Optimization Series: Part 1- Content Gap Analysis

When marketers think about YouTube, many don’t realize that aside from Google search, YouTube is the world’s largest search engine. With over 60 hours of content uploaded every minute, and over 4 billion videos viewed per day (Source: YouTube), it is clear that ensuring your content is visible is an enormous undertaking many marketers inadequately…

Read More

A Customer-Centric View Towards Social Strategy

The benefits of social media to relationship building are well known. Not only is it a great CRM tool to stay in touch, handle customer concerns, and engage with existing customers, but social media is an analytics engine that can demonstrate the viability of your offline marketing initiatives. Throughout the customer acquisition and retention journey,…

Read More

What Facebook and Buffett Share: The Importance of Content Visibility

What do Facebook investors & Warren Buffett have in common? They both have been investing heavily in content. And ultimately, the eyeballs that follow it (It just so happens that Facebook investors view social as the future, Warren looks to newspapers).  Why is content so important? Content is simply the hook by which companies can…

Read More

An Introduction to Retargeting: What Is It?

Retargeting is a form of online advertising in which a user that has been to your website can be displayed ads from your media campaign on publishers and ad networks across the Internet. This form of PPC campaign is very effective, since you are only showing ads to users that have been to your site…

Read More

SEO Secrets of Success: Baking SEO into Fiesta Bowl

Most people tend to think search engine optimization (SEO) is something you add to your website. A more integrated approach would be to view your website as merely one outcome of your SEO efforts. Including SEO from the beginning and throughout web design, rather than as an afterthought, is what we call “baking search in.” When ZOG…

Read More

An Introduction to Social Media Optimization

  By Jeffrey Herzog, CEO, ZOG Digital Welcome to our Digital Visibility channel. Last month at ZOG Digital, we launched our Social Media Optimization (SMO) program, a program designed to increase online engagement, qualified traffic, and revenue for clients, from search and social media. Similar to search, social media has many elements that can be planned. Having…

Read More
Page 1 of 212