Editor’s Note:  This is the second in a series of posts about how to maximize the value of search.  Today’s post focuses on best practices in business-to-business SEO.  Click here for part...

What is Facebook Newsfeed HyperTargeting? Facebook Newsfeed HyperTargeting is a relatively new Facebook feature (officially referred to as “Page Post Targeting Enhanced”) that enables Pages to deliver...

Often we have clients ask, “Why should I invest in PPC when I already rank #1 in organic search results?” Or, “Why do I need SEO when I already have a finely tuned and successful PPC program?”...

Each industry has unique digital marketing needs; and within each industry we see common problems, and the digital marketing solutions to correct them. The following slides address common disconnects,...

In this final installment we’d like to talk about the results we’ve seen in practice from the YouTube optimization efforts discussed in parts 1-4, as well as talk about where video optimization should...

Pinterest has quickly become a powerful referral tool for eCommerce businesses. In fact, With an average of 1.36 million users daily users,* Pinterest has surpassed Twitter; and Google+, YouTube,...

After your initial optimization work, using YouTube Analytics to stay on top of the metrics that matter is critical to ensure your content remains optimized. You can think of these metrics as a proxy for...

The Secret  of Aligning Your Brand with Relevant or Popular Conversations By Jeff Herzog, CEO & Founder, ZOG Digital Social media is evolving and Social Media Optimization (SMO) is becoming a new...

Welcome to the third installation in our five part series on YouTube optimization. Now that we have covered our Content Gap Analysis and Asset Development and Popularity Optimization, we need to optimize...

With content analysis in hand, as discussed previously in our YouTube Optimization Series Part 1: Gap Analysis article, the next step in optimizing your YouTube channel consists of developing and...

Many B2B companies struggle with the same question when it comes to social media: “Does social media make sense for my brand?” We’ve found the answer to be a resounding...

When marketers think about YouTube, many don’t realize that aside from Google search, YouTube is the world’s largest search engine. With over 60 hours of content uploaded every minute, and over 4...