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 Thursday, September 20, 2012


London 2012 - Stories of a Peripatetic PR
Public Relations...By Peter Brill, Managing Director, Net.Mentor Ltd
There are a group of people who spend their life seeking the constant change and irregular adrenaline rush of the Olympic and Paralympic Games. These are 'Olympic nomads' and no sooner does one Games finish, than they are already moving home and signing contracts for the next one. London 2012 was my first taste of living the Olympic and Paralympic lifestyle, joining the Press Operations Team and transforming from media manager to journalist in the space of just a few weeks.

The Shift To Streaming Happens At Age 18
Marketing... By Melanie Shreffler
Millennials are used to getting what they want when they want it. They get immediate answers to questions thanks to Google and Bing. They read the news as it happens on Facebook and Twitter. And, they watch TV shows on their own schedules thanks to the wide variety of streaming options available to them. Millennials are nearly as likely to stream TV shows (65% do so in a typical week) as they are to watch TV on a set (68% do so in a typical week),according to recent Ypulse research.

10 Tips for Successful Earnings Calls
Investor Relations...By Eric Vidal
Earnings calls are high-profile, high-stakes events. Global audiences, competition for capital and the pressures to perform in today's business environment put pressure on Investor Relations Officers (IROs) to produce earnings events that are dynamic, meaningful and yield results. Successful earnings calls require more than sending out invitations and making sure the speakers are properly briefed. Here are 10 tips, drawn from our experience of producing more than 15,000 successful web and audio events per month, to help you deliver flawlessly executed earnings calls.



Facebook Newsfeed HyperTargeting: The Opportunity
By ZOG Digital for the Digital Visibility Channel
Facebook Newsfeed HyperTargeting is a relatively new Facebook feature (officially referred to as "Page Post Targeting Enhanced") that enables Pages to deliver more relevant messaging to their Facebook fans. In short, Facebook Newsfeed HyperTargeting increases the targeting accuracy of posts by increasing the types of posts segments a community manager can target. Previously, pages could only deliver "one-size-fits-all" posts, or segment posts against locations or languages.


Public Relations News

PR Storm Subsides: Chick-fil-A Leaves Gay Marriage Debate to Politicians
Christian Science Monitor
After enduring a major public-relations tsunami this summer, Chick-fil-A, the Atlanta-based sandwich shop that's closed on Sundays, says it will end its decade-long corporate support of culture-warrior groups that oppose gay marriage. "Going forward, our intent is to leave the policy debate over same-sex marriage to the government and political arena," the company said in a statement Wednesday. Its charitable arm, WinShape Foundations, gave $2 million to gay-marriage opponents such as Focus on the Family in 2010 alone, according to ABC News. The news emerged from Chicago, from the office of city Alderman Joe Moreno, who helped drive the controversy by vowing to block Chick-fil-A's application for a building permit in Chicago's hip Northwest Side ward over statements by CEO Dan Cathy this summer.

Crisis Management: How Rahm Emanuel Handled the Chicago Teachers Strike
Washington Post
Students in Chicago returned to school Wednesday morning following a seven-day strike by their teachers in the city's public schools. An agreement was reached to end the strike based on a contract proposal that included annual raises, a longer school day, new teacher evaluations and an effort to rehire good laid-off teachers into at least half of new job openings in the system's schools. Now that the strike is over, the reviews are starting to come in of Mayor Rahm Emanuel's first major crisis as Chicago's leader. How did he handle this tricky dilemma, which not only took him away from fundraising for the Obama campaign but also created a politically difficult national story for Democrats that featured both unions and kids not in school?

Cyber Terror 'Spin' Control: Chase, NYSE Websites Targeted in Cyber Attacks
Fox Business
J.P. Morgan Chase (JPM: 41.34, +0.08, +0.19%) and NYSE Euronext (NYX) experienced website trouble Wednesday after being targeted by an apparent cyber attack. The problems come a day after Bank of America experienced prolonged issues following a separate attack. Flashpoint Partners, an intelligence gathering network specializing in cyber threats, said it believes the Chase outage is "likely due to a sustained denial of service attack." Flashpoint also said that the website of NYSE Euronext's (NYX: 26.11, +0.06, +0.23%) New York Stock Exchange is subject to a cyber attack from a group called "SaudiAnonymous1."


Marketing News

Did "Call Me Maybe" and Social Media Really Change Music Marketing?
imedia Connection
Are social media tactics "upending" the music industry, or are they simply becoming recognized as part of an integrated multi-platform approach to marketing? Summer's pretty much over, but the beat, as they say, goes on. Don't think that those summertime music hits (or earworms, depending on your taste...I'm looking at you Gotye) are going away anytime soon. I've talked before about what the music industry gets right when it comes to good content and marketing channels, and a recent NYTimes article brings up some interesting points related to how a hit becomes a hit in the new social media-influenced marketing realm. If anything though, the story in that article isn't about how social media and artists like Carly Rae Jepsen have wreaked havoc on the "old model" of music marketing and promotion, it's about how smart marketers have recognized ways to integrate social media into their mix for a stronger and more flexible program.

7 Stages of "Do Not Track" Grief: A Survival Guide for Analysts & Online Marketers
Search Engine Watch
There is little over a month to go until Microsoft releases Windows 8 along with their newest embedded Internet Explorer 10 browser that will feature Do Not Track enabled by default. In recent days, Google has also unveiled new Chrome features for Do Not Track. While many in the community are bracing with the implications, others believe the feature won't have a significant impact on the industry's ability to effectively optimize advertising dollars. What is a web analyst or online marketer to do? Surviving the do not track evolution is much like dealing with the seven stages of grief.

New Internet Lobbying Group Takes on Big Media
The media industry has been lobbying Washington since before the Silent Film Era. The tech and Internet industries, which are increasingly pitted against Hollywood and the music business (mainly over piracy) have been slower to establish themselves on K Street. That's been changing in recent years, and today marks the launch of the Internet Association, banding together such companies as Facebook (FB), Google (GOOG), Amazon (AMZN), eBay (EBAY) and several others to fight for what it calls "a free and innovative Internet." There are good reasons for the industry's initial reluctance to plant a foothold in Washington: the commercial Internet was created largely by fast-moving, fast-growing companies often run by technolibertarian types and financed by venture capitalists who by and large felt no need for Washington's help and no desire to entangle themselves in politics. Unlike many new industries in earlier times, information technology and the Internet grew during a long period of deregulation, and government mostly left those industries alone (with certain notable exceptions.)


IR News

New Research Finds Institutional Investors Negatively Correlated With Leverage
Seeking Alpha
Living close to the University of British Columbia comes with many benefits, one being the ability to drop in on PhDs presenting finance papers at the Sauder School of Business. For those who have never attended a PhD paper presentation, I highly recommended doing so. They are surprisingly entertaining affairs, which include vigorous debate between the presenter and the audience. The pursuit of truth is a beautiful process. This past Thursday, I had the pleasure of attending a presentation by Professor Roni Michaely from Cornell University titled "Do Institutional Investors Influence Capital Structure Decisions?" Professor Michaely's research interests are in the area of corporate finance, capital markets and valuation, and he has received numerous awards and recognitions for his work to date, including: ...

Nasdaq Defends Facebook Compensation Plan-Letter to SEC
Nasdaq OMX Group Inc stood by its proposed $62 million plan to compensate firms affected by the fallout from Facebook's botched initial public offering, taking aim at UBS AG, Citigroup Inc and other parties that derided the payback plan. In a letter to the U.S. Securities and Exchange Commission dated September 17, Nasdaq said the proposed compensation pool "goes well beyond what is required under current Nasdaq rules." It noted that if the proposal is not approved, the applicable limit of liability under the approved rule would instead be $500,000 - less than 1 percent of the proposed pool.


CorpComm News

Working Simply: Bringing Productivity with Passion Back to the American Workplace
This report today on PYMNTS.com resonates in many a C-suite: Volatile economy. Mobile communication at unprecedented levels, leading to 24 hour workdays and vacations that are more work than play. Doing more with less, for jobs that are increasingly complex. No wonder the majority of American workers report being "disengaged" from their workplaces – and as a result, less productive (Gallup 2011 Employee Engagement Index). The solution? Working Simply, Inc. "Working our way up the ladder in corporate America, we saw chaos in the workplace. There are many smart, talented, passionate people experiencing work burn-out and subsequently, lowering workplace productivity," said Working Simply Managing Partner Carson Tate. "Working Simply was born from the idea of helping people find meaning in their jobs. We reframe how businesses and individuals work and interact, structuring their work so that it aligns with the strategic goals of the organization, while at the same time leveraging their individual strengths and enabling better work-life balance." The need for workers to find a path to balanced productivity is urgent, for themselves and for their companies. In a July 2012 survey conducted online by Harris Interactive on behalf of Working Simply ...

Untying The Philanthropic Knot Of Gates and Buffett Giving
In addition to being the richest people in America, Bill Gates and Warren Buffett are the most philanthropic folks on the planet. To date the men have given away $28 billion and $17.5 billion respectively. Buffett's and Gates' partnership in generosity is by now well-known. In 2006, Buffett pledged to donate 10 million shares of Berkshire Hathaway stock to the Bill & Melinda Gates Foundation. The gift, then valued around $31 billion, is given in annual increments of 5% of the remaining pledged shares. So far, more than $9.5 billion has been transferred-and largely given away.


Advertising News

'Apple is Our Mentor, Facebook is Our Enemy', Says Twitter CEO Dick Costolo
The Independent
The boss of micro-blogging site Twitter has identified the tech giant Apple as his firm's "mentor" and Facebook its enemy, despite launching a new layout some have likened to Mark Zuckerberg's site's latest design. Dick Costolo said Twitter and Facebook were competing for the same advertising revenue. But the Twitter chief executive said that, when it comes to Apple, he sees a friend. He said: "Apple is in many ways a mentor company for us", adding that the two firms had "a great relationship". However, referring to Facebook, he said: "we're very different companies", adding that they were pitched against each other in the same market.

Insight From Massive Social Experiment Could Sway Voting, Spending and Other Behavior
Huffington Post
Within minutes of taking questions, Karl Rove and Howard Dean had a largely well-informed audience deep in the weeds of their conflicting, complex facts last Monday night at the Marin Speakers Series. We watched enthralled, attempting to keep up with their swift verbal combat. This was a meatier discussion than we usually get via media coverage and the truthiness-packed saturation TV ads that are blanketing the battleground states. Our Bias Bond Us for Good and for Bad The topics they covered are innately complex, from health care to the fiscal cliff. Two women popped up early with a banner calling Rove a war criminal and were promptly escorted out. Two other women vigorously nodded whenever Rove spoke and others clapped when Dean talked. As many social science studies show, we look for ideas that reinforce our bias and usually hang out with people who share our values and views. When we don't have a strong view on something, we turn to people we trust to help us decide.


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