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Friday, July 6, 2012
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 | The Value of Independence: The 5 Myths of Giant PR Firms
Public Relations... By John J. Seng, Founder and CEO, Spectrum; and Louise Pollock, Founder and President, Pollock Communications
In the spirit of Independence Day, we recently found ourselves reflecting on what independence means, but from our perspectives as PR agency owners. Fifteen plus years ago, we each took leaps of faith, leaving the halls of PR conglomerate employers and starting our own niche public relations firms, Spectrum Science Communications and Pollock Communications. Now as top health/science and food communications agencies, we are proud of what we've built over the years...
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 | Behind Ann Curry's Ouster: Breaking It to Them Gently - The Benefits of the Trickle Effect
Public Relations... By Adele Cehrs, President, Epic PR Group
The Today Show and Good Morning America have been embroiled in a morning show ratings war for more than a decade. In that time, there have been many co-host casualties. Previous attempts to oust popular day-time television personalities ended in disaster for 30 Rock. Not only did the network's reputation suffer as a result of these botched firings, ratings plummeted and network executives were vilified in the court of public opinion.
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 | Anderson Cooper Comes Out: A CNN Ratings Push or PR Play?
Public Relations...By Ben Piper, President, Ben Piper Consulting
I must confess that I don't watch Anderson Cooper and haven't in a couple of years, but I do keep up with the news and Cooper's ratings have been in the tank for about that long.Marketers often talk about the importance of being authentic. The philosophy is that if you are just yourself and convey that to people, they will flock to you. Perhaps Cooper's public announcement of his sexual preference is a ploy by the marketing folks at CNN to boost ratings by having him suddenly come across as "authentic."
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 | Stock Selection by Astrology? Not According to the SEC
IR Therefore I Am... By Gene Marbach
There are quite a few theories for forecasting the direction of the market. The Hemline Theory is one. According to its devotees, when women's hemlines are up, so goes the market and when they are lower, the market heads down. There's also the "Super Bowl Indicator," which posits that a Super Bowl win by a team from the old American Football League (now the AFC) foretells a decline in the market. And, so it goes...
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 | 2012 Olympic Games: What's Your Favorite Olympic Advertising Video?
Advertising... By CommPRO.biz
As we count down to the opening ceremony of the London Summer Games, Olympic sponsors are turning up the heat online, on air, plastering billboards and filling the pages of newspapers and magazines around the globe. The road to London started with this video: "The Official London 2012 Olympics Film.'Sport At Heart." The CommPRO.biz team selected some of our favorite videos promoting the upcoming Games. Our selections are based upon YouTube views, UPI.com ("London Olympics 2012: Best Olympics commercials," Storify.com ("Social Media's Top 5 London 2012 Olympic Commercials") and other sites.
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 | PR News Publishes Revised CSR & Green PR Guidebook
By CSRwire for the Corporate Social Responsibility Channel
What does CSR have to do with public relations and vice versa? How can PR professionals lead change at their companies - and agencies - by inculcating the basic tenets of corporate social responsibility in their work and skill sets?With leading CSR experts like Ruder Finn's Sarah Coles, Sodexo's John Friedman, Cone Communication's Jonathan Yohannan and many others sharing their best practices...
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 | Signs of Integration? Regan Communications Acquires Florida Ad Agency
Boston Herald
egan Communications Group said today it has acquired Alchemy Communications Group, a boutique advertising agency headquartered in West Palm Beach, Fla., for an undisclosed amount.Founded in 2009, Alchemy specializes in advertising, branding, marketing, public relations and social media, and works with clients in a variety of industry sectors such as nonprofits, financial services, health-care, hospitality, retail and real estate.Alchemy will move its headquarters to Regan's offices in West Palm Beach. "Alchemy's expertise in advertising and marketing will help Regan Communications service the business communities of Florida in ways that our competitors in the marketplace cannot," said Regan Communications Group chairman and founder George Regan ...
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 | Influence Peddling: Countrywide "Sweetheart Deals" Influenced DC Policymakers
CNN.com
Some members of Congress, their staffers and other government employees received special preferential treatment on loans from former mortgage-lender Countrywide Financial, a House panel found. They received "sweetheart deals" by being part of the "VIP program," according to report from the House Oversight and Government Reform Committee.The program included use of a "referral desk" where members of Congress and their staff could call to receive "enhanced customer service and discounts." Investigators found that the phone calls had been recorded at the time, but "the recordings were destroyed as part of regular system maintenance prior to congressional interest in Countrywide's VIP program." The three-year long investigation produced documents and testimony that shows Countrywide used the VIP program as a "tool to create a favorable impression of the company on Capitol Hill." ..
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 | Tablet To Grow Past Notebooks In 2016, Shrink In Size, Become More Mobile
Marketing VOX
Tablet PCs like Apple's iPad are expected to be the growth driver for the mobile PC market over the next few years. Tablet shipments will surpass notebook shipments in 2016, according to the latest NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report. Overall mobile PC shipments will grow from 347M units in 2012 to over 809M units by 2017. While notebook PC shipments are expected to increase from 208M units in 2012 to 393M units by 2017, tablet PC shipments are expected to grow from 121M units to 416M units in this period, for a compound annual growth rate of 28% ...
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 | Marketers Take Mobile Ads for a Test Drive
BusinessWeek
In the next few weeks, some iPhone users will start seeing mobile ads from Samsung, one of Apple's (AAPL) biggest competitors and the maker of the hit Galaxy phone. The ads will offer as much as $300 to people who trade in their Apple device for a Samsung.The company's strategy is just one sign of a nascent boom in mobile advertising, which to date has fallen short of expectations, in part because the limited screen real estate makes it hard to craft ads that don't annoy users. Even as smartphones account for 10 percent of the time spent consuming media, they draw only 1 percent of advertising spending in the U.S., according to researcher EMarketer. That's changing as more technology companies, including the social media powerhouses, create mobile ad products and woo big brands such as Target (TGT), American Express (AXP), and Coca-Cola (KO). Bank of America Merrill Lynch (BAC) predicts the mobile advertising market will surge to $18.3 billion in 2015, from $3.6 billion last year ...
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 | SEC Approves Pilot NYSE Program for Retail Investors
NASDAQ
The Securities and Exchange Commission on Thursday approved a New York Stock Exchange initiative to lure retail investors with more-favorable prices than they would otherwise get by trading with an exchange.Under the 12-month pilot initiative, called the Retail Liquidity Program, the Big Board becomes the first U.S. stock exchange allowed to offer retail, or individual, investors a better price--sometimes as little as a 10th of a penny higher or lower, depending on the transaction, than those available to institutional investors such as pension funds and hedge funds.The NYSE program works along the same lines as "dark pools" that trade large blocks of shares for institutions. Dark pools are private platforms set up for anonymous stock trading ...
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 | SEC Picks Norm Champ to Head Investment Management Division
The Wall Street Journal
The SEC named a former hedge-fund executive as director of the agency's division responsible for overseeing the U.S. multitrillion-dollar asset-management industry.Norm Champ's appointment as head of the Division of Investment Management at the SEC comes as a controversial draft for reform of the $2.7 trillion money-market fund industry is privately circulating at the commission. Champ will be responsible for proposing and administering new rules for money-market funds if they are required. In addition to money-market funds, the division oversees mutual funds, hedge funds, private equity and other investment classes. Champ has been employed at the SEC since 2010 and recently he was employed as the acting head of the broker-dealer, investment adviser and credit-rating firm exam programs. Champ will take the helm of the unit on July 9 ...
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 | BrightLine Names James Pearson Director of Corporate Communications
MarketWatch
BrightLine, the leading global provider of interactive television solutions for entertainment and advertising, announced today that James A. Pearson has joined the company as director of corporate communications. Pearson will be responsible for developing, implementing and executing BrightLine's global corporate communications and marketing strategy. Pearson began his career in media working for Oprah Winfrey's Harpo Studios Inc. and John Hughes, Hughes Entertainment. He also served as director of public relations for Internet pioneer Razorfish, vice president at Rubenstein Associates and as director of corporate communications at Audible.com, before, during and after the company was acquired by Amazon.com ...
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 | Jeffery Adams Joins AM General Executive Staff
Sacramento Bee
AM General today announced the addition of Jeffery Adams to its executive team. Adams joins the company as Executive Director, Communications and Marketing, reporting directly to AM General President and CEO Charles M. Hall. In this newly created role, Adams will be responsible for the strategic oversight and direction of the company's communications and marketing function. He will be located in AM General's Washington, D.C. office.Adams has more than 20 years of extensive experience in the fields of communications and public relations. Prior to his new role, Adams spent approximately 15 years at Lockheed Martin where he held a variety of strategic leadership positions with increasing levels of responsibility in the areas of program communications, advertising/branding and media relations ...
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 | Lack of Innovation Points to Signs of Slowing Online Ad Growth
Mediapost
The trend toward attribution modeling reaveals a need for industry innovation. More than 70% of respondents in a recent 33Across survey admit to focusing 80% of their attention on Web marketing and advertising vs. Facebook, up 23% from March, for example. When asked "Do you see your Facebook spend changing vis-a-vis the rest of the web?" more than five times as many respondents -- relative to the number from the pre-IPO survey -- said they plan to decrease the amount spent on Facebook.Similarly, paid search ad formats need a boost. They've been stagnant for years other than a few tweaks from Google, Bing and Yahoo in organic search results and paid search advertisements. A report from search marketing firm Covario released Thursday analyzing 22 quarters of data and budgets reveal slowing investments in paid search during the second quarter of 2012, through paid search marketing remains on track for 19% annual growth. Covario expects an annualized growth rate for budgets between 18% and 22% for 2012 ...
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 | Public Stations May Get OK for Political Ads
Seattle Post Intelligencer
A federal court decision has created the possibility that some public television and radio stations that are perpetually challenged financially could see a windfall of cash from political advertising.Stations that get that chance would have to weigh whether the money is worth the risk of alienating their audiences.The U.S. Court of Appeals in San Francisco ruled in April that federal law prohibiting public broadcasters from airing political or issue advertising is unconstitutional, even though the same court said a ban on commercials by for-profit products could stand. The U.S. Justice Department must decide by next week whether to ask the court to reconsider its divided decision, or bring an appeal to the Supreme Court ...
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