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 Thursday, April 5, 2012


Be Like Apple, Nike and Harley Davidson: What the Success of the iPad 3 Teaches Marketers About Customers
Marketing...By B.J. Bueno, founder and managing partner of The Cult Branding Company
You can't help but watch it. Every time Apple launches a new product, we have a cultural spectacle unfolding before our eyes. In the most recent incarnation - the launch of the iPad 3 - we have newspaper headlines screaming about shoppers lining up to buy on the second day the tablet was available. Pre-orders were phenomenal, breaking all previous records.

The New York Jets Don't Play Football, They Play PR: The Truth About Tebowmania
Public Relations...By Chuck Tanowitz, Principal, Fresh Ground, Inc.
I held New York Jets season tickets for two years, but when it came time for paying a personal seat license and shelling out even more cash in the new stadium, my answer was simple: No thanks. I love my Jets, that wasn't the problem. I also love going to games, even if it means traveling from my home near Boston, so that wasn't what kept me from making the purchase either.

Startup Jobs Are Spiking: Six Ways to Know If a Startup Job Is Right for You
The Hiring Hub... By Marie Raperto
More jobs are being created in startups than ever before, with startups often being billed as the vehicle "Revitalizing the American Dream" (as stated in this Inc. article). Even so, outlets such as BusinessWeek question the true impacts of startups on hiring growth overall. But the real question for job seekers is, "How do startups differ from corporate jobs ... and will a startup be right for you?"



Corporate Video Production-What Works and Why
By Jimm Fox, President, One Market Media for Latergy's Social Video Channel
Over the last few years the use and application of corporate video has undergone significant change. We're moving inexorably from the text web to the 'next web.' Whatever this evolution may bring, one thing is certain- video and interactive media will play a growing role in how all company's position and promote themselves. We've put together a chart to highlight some of the key changes that have taken place in corporate video production:

PRIME Research Featured Speaker at April 18 Measurement Conference
By PRIME Research for the ROI Channel
Tying PR outcomes to business goals is the Holy Grail for many PR pros and their organizations. According to Mark Weiner, CEO, Americas, for PRIME Research, proving the value of PR begins with research and evaluation. Weiner will share some of his measurement tactics at PR News' PR Measurement Conference on April 18 in Washington, D.C.

Developing Global Media Metrics and Tracking: How to Improve the Innovation Image of a Technology Giant?
By PRIME Research for the ROI Channel
Situation: One of the world's most recognizable technology companies was frustrated with their ability to monitor and manage corporate and brand reputation in key markets around the globe. The legacy system was inflexible, unresponsive and unable to provide the foundation for going beyond "what happened" to provide guidance on "what should happen next."


Public Relations News

PR Crisis or CSR Opportunity? IBM Facing Golf Gender Bias at Augusta
Twenty-two years ago, IBM used its clout to protest racial discrimination. The company joined other corporate sponsors in pulling television advertising from the PGA Championship which was being played at a whites-only Alabama golf club. The Shoal Creek club caved. Augusta National Golf Club followed, also inviting its first black member to join in 1990. Now IBM faces pressure closer to home over Augusta National's policy against admitting female members, including its new CEO Virginia "Ginni" Rometty. IBM is one of three corporate sponsors of the Masters Tournament, scheduled to begin TODAY at the club. The company's CEO traditionally dons the club's signature green member blazer at the tournament, as do the CEOs of co-sponsors Exxon Mobil Corp. and AT&T. IBM will have to decide whether to keep spending the money if its CEO lacks equal status with other sponsors ...

Former White House Communications Aid David Wade Joins DC Firm ASGK
ASGK Public Strategies, the public affairs firm founded by David Axelrod and Eric Sedler, announced the addition of Eileen Marcus as managing director and David Wade as principal to its D.C. office. An accomplished marketing communications executive, Marcus joins ASGK having had nearly three decades of public relations experience and success. She is an expert in health communications and has led efforts for AARP, Merck Hispanic Diabetes franchise and the Library of Congress. Wade comes to ASGK Public Strategies following his tenure at the White House Office of Communications, where he aided messaging efforts around several core national policy initiatives ...


Marketing News

Covario Survey: Digital Marketers Rank Top 5 Impacts of Google's Recent Algorithm Changes
During a popular Covario webinar last week that focused on how recent Google algorithm changes are influencing digital marketing strategies, a total of 260 search engine and other digital marketers who participated responded to the question: Which of Google's recent algorithm changes have impacted your company? Here are the results: No. 1 was Panda Content Freshness Update, with 53.8% of respondents selecting this option. 2. Google+ for Business (30.8%), 3. Ad Formatting Changes (28.8%), 4. Secure Socket Layer (23.1%), 5. Instant Preview in Ads (13.8%) ...

Microsoft Gains Share in Web Browser Wars After Marketing Push
Ad Age Digital Next
March reporting by Net Applications indicates that Internet Explorer is taking back some share lost to Google's Chrome browser: Worldwide usage share was 53.8% at the end of the month, up from a nadir of 51.9% in December. (It had 65.7% market share in September 2009.)Firefox and Google Chrome had 20.6% and 18.6% share, respectively, in March. While Firefox's share has been in free fall over the past two years, as Internet Explorer's was, Chrome's drop-off is more recent. It had been making steady gains, rising from a 6.88% share in April 2010 to a high point of 19.11% in December -- the same month Internet Explorer reached its lowest point yet -- before it began to slip ...


IR News

ADP Report: Private Sector Adds 209,000 Jobs in March
Time Magazine
The private sector added 209,000 jobs in March, according to an analysis from the payroll services firm ADP. The report also noted that the economy added 23,000 more jobs in the first two months of 2012 than ADP had previously estimated.The news is ahead of Friday's employment situation report, when the Labor Department will announce its estimate of employment growth, including the public sector.The 209,000 figure is roughly in line with what economists predicted it would be. ...

SEC Examiners Enter U.S. Boardrooms to Gauge Compliance
The SEC plans to reach into the boardroom to assess a financial firm's culture of compliance, a senior commission official told a conference in New York. The agency, departing from traditional practice to take a page from bank regulators, intends to have direct discussions with the firm's board about the regulatory issues board members and senior management team are paying attention to, and how they are navigating them."The SEC will expect to look at a firm's budgets, hiring and firing", said Carlo di Florio, director of the SEC Office of Compliance Examinations. Di Florio was speaking at Fordham Law School's Corporate Compliance Conference in New York. The commission already has held meetings about risk management with directors at Goldman Sachs and several other financial groups ...


CorpComm News

Yahoo Aims for Social, Mobile Users as It Cuts 2000 Jobs
USA Today
Yahoo yesterday said it would slash 2,000 jobs and that it would begin the process of notifying employees immediately. CEO Thompson green-lighted the drastic moves, just weeks after firing off a memo in which he vowed "real change is coming." A slimmed-down Yahoo may be the only manifestation able to survive an onslaught from Google, Facebook and Microsoft."We are intensifying our efforts on our core businesses and redeploying resources to our most urgent priorities. Our goal is to get back to our core purpose--putting our users and advertisers first--and we are moving aggressively to achieve that goal," Thompson said in a statement ...

CCOs on the Go: Ward Joins MWW Group as Corporate Communications SVP
MWW Group announced that Vicky Ward will join as SVP for corporate communications. In this role, Ward will play a key role in guiding clients in their corporate reputation, crisis management and executive eminence programs. Ward most recently served as contributing editor at Vanity Fair since 2001, where she has profiled a number of high-level executives, including Carly Fiorina, Morgan Stanley's Philip J. Purcell, Vivendi's Jean-Marie Messier, Bruce Wasserstein and Louise MacBain, among many others. She is also the author of a New York Times best-seller The Devil's Casino: Friendship, Betrayal, and the High Stakes Games Inside Lehman Brothers ...


Advertising News

Zynga Poaches Ad Sales Vet From Competitor
Zynga, maker of FarmVille and other social games, appears serious about harvesting more ad sales. The San Francisco company has hired RockYou's Julie Shumaker to be VP of North American Sales, a newly created position.At RockYou, which develops social games such as Gourmet Ranch, Shumaker worked on its advertising network, product innovation, and operations organization. The industry veteran will report to Zynga Chief Marketing and Revenue Officer Jeff Karp, who has vowed to ramp up ad sales for his brand.According to a source close to the situation, Zynga plans to continue hiring ad salespeople while venturing into international markets ...

Burger King Chickens Out on Mary J. Blige Ad
Huffington Post
A Burger King commercial featuring Mary J. Blige singing about chicken has been pulled. But the fast-food chain is blaming music licensing issues for the decision--not criticism of the ad.The spot debuted this week. In it, Blige sings soulfully about chicken snack wraps.But as the video went viral, some in the black community criticized the ad as stereotypical. The black women-oriented website Madame Noire likened it to "buffoonery."Burger King said the commercial was pulled because of a licensing concern ...


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