Use Your Phone to Monitor Your Home and Brand with Lowe’s and Critical Mention

Posted on Jul 19, 2012 in Critical Now | 0 comments

Lowe’s has recently partnered with U.K.-based monitoring company AlertMe for the home innovation of the year: remote alerts, monitoring, and control of your entire home from your mobile phone or tablet. The companies disclosed today the Iris, a new cloud-based home-monitoring and security system. The Iris is meant to let homeowners monitor and control ALL devices in the home — including heating and cooling, home alarm systems, or appliances — using a smartphone, tablet, or computer.

Sound familiar?

It should. That’s because Critical Mention made its plans for an AllMedia product known earlier this year, and now it’s delivered the product, the PR innovation of the year: remote alerts, monitoring and media transparency of your entire brand from your mobile phone or tablet. AllMedia is a new cloud-based brand monitoring and alert system. AllMedia is meant to let brand stakeholders and PR agencies monitor and control ALL media outlets that cover your brand or select terms – including broadcast, online news, social media, blogs, forums, and review sites.

Both platforms were developed for on-demand intelligence. Equally enough, we think about both our home and our brands at different times of the day, and in different contexts. What don’t we have to change are the devices used to interact with the two. If you are tired of separate dashboards, remotes, or stationary systems to provide you with data, check out these cloud-based innovative technologies. They make your job and your life easier. That’s innovation.
–

media monitoring

AlertMe has strategic partnerships with British Gas in the UK and Lowe’s in the USA. British Gas is the largest domestic energy provider in the UK serving 10 million homes and 15.9 million energy accounts. Lowe’s is the second largest home improvement retailer in the world with 15 million consumers visiting its 1725 stores every week. Founded in 2006, AlertMe is privately held and has 45 employees.

Critical Mention is the exclusive licensor of Bloomberg TV and Bloomberg Radio content for third-party media monitoring. If it’s on TV, we’ve got it. Critical Mention is the clear leader in broadcast intelligence, with more than 1,200 clients and 4,000 desktops. The Critical Mention platform provides 24/7 blanket coverage of television and radio, capturing, digitizing and indexing in real-time 44 hours of live broadcast programming from more than 1,900 channels in all 210 U.S. DMAs and four continents every 60 seconds. Founded in 2002 in New York City, Critical Mention is a unit of privately held Critical Media, the leading broadcast intelligence and services company. For more information, visit http://www.criticalmention.com.