Social Media, Online & Broadcast Monitoring Trends for Dr. Pepper
Dr. Pepper – Let’s Evolve.
Critical Mention is fortunate to be one of the only companies in the world, if not the only, to have been actively monitoring, recording and measuring “Dr. Pepper” search filters. AllMedia is a monitoring platform, but we’ve been also been coined as an automated discovery, research and media publishing tool. We work across television and radio broadcast, social media, online, blogs, forums and review sites. What we’ve recorded would generally go overlooked, except that our ambitious account management team and sales team were excited to pitch the group behind Dr. Pepper, and set these filters up. As a client, Dr. Pepper would receive real-time alerts, so we’re happy to share these insights and beautiful dashboards with you.
Here’s the summary tab of our platform. You’ll notice a continued baseline of recorded social media clips around the 1-2k per day mark, which is an impressive following and recorded response rate. Starting September 12th, you’ll notice the amount of recorded social media clips rise to around 2.5k, a pretty large increase for any brand.
Here you’ll see the social graphs trending towards September 12th, with the following key discussion points:
“Dr. Pepper is disgusting” – negative
“Dr. Pepper Facebook Ad Ignites” – neutral
“Captain Morgan” – neutral (discussing a mixer?)
There’s an interesting internet meme trending over the past several days from a great response on Facebook – “The day your faith gets shaken by a Dr. Pepper ad is the day you should probably start reconsidering.”
For broadcast, you’ll notice a spike in positive sentiment around September 8th around the DR Pepper TEN campaign. These coverage falls to neutral sentiment throughout the remainder of the week. Interestingly enough, Mayor Bloomberg, who recently passed a soft drink ban appears in the word cloud, along with a number of different Dr. Pepper long-tail searches: “Dr. Pepper A Proud Sponsor” and “DR Pepper TEN” appear.
Not sure if this is notable, but “a clear standout anthem for the strip clubs” appears related as positive sentiment for Dr. Pepper. More than likely from Pitbull’s relationship to Dr. Pepper. (Insert pun about different jingles for different cans).
Blogs discussing the Facebook story began to spike around the timing of the rise of “internet buzz”, with mostly positive sentiment. Negative sentiment around the NYC soda ban can also be seen in the word cloud.
Reviews and Forums remained relatively calm in regards to the release of this story, with the exception of positive sentiment on the 12th around Dr. Pepper and Dr. Pepper MQ.
Command Center Resources:
Whether you are a political pro or conversationalist, AllMedia has you covered:
- Unlimited number of results – you no longer need to worry about how to budget for the amount of content you need to monitor
- Understand what is important now – political results are constantly on the move, time is limited. Let Critical Mention help you know what to read now and understand the trends and topics of the day regarding your policy, issue or candidate, without needing to read through hundreds of stories or view clips
- Be in the know real time – broadcast alerts and daily digests via email; online monitoring of news and social media, will keep you abreast of latest trends and topics
- Easy to use interface – whether at your desktop or on the road with mobile devices, you will always have access to your content to view and report to stakeholders
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