...
Critical Minute – UT-TV San Diego
San Diego’s efforts are reminiscent of the Tribune Company’s cross-platform news operation in Chicago, where resources have been shared for years between TV and radio stations WGN and the 24-hour Chicagoland Televison cable news channel CLTV.
Critical Minute: Turning Big Data into a Leading Economic Indicator
Big data is both a challenge and opportunity for brands. CMOs and CCOs who can turn complex statistics into easy-to-digest information capable of telling a story will find enthusiastic news producers and editors ready to use that content.
Free Webinar: How to Make Your Blog the Next Hot Media Property
Sandra Fathi, founder and CEO of Affect, will describe how the B2B enterprise security company Sophos transformed its blog into a high-traffic portal for news and conversation about topics as diverse as malware, phishing, geopolitical hacking and data protecting in banking. Naked Security routinely tops 1 million page views a month, surpassing legacy trade publications, and is a highly sought destination sites for guest bloggers, including those from competing brands in the IT security community. The Critical Thinking webinar series encourages sharing by innovative communications and media professionals with expertise in delivering rich content through new and disruptive models.
Critical Minute: Reaching the Elusive 29 Percent
Borrowing a page from the Occupy movement’s playbook, our 2013 resolution is to go after a demographic that refuses to cooperate with conventional media consumption wisdom. We call them the 29...
Critical Minute – CES Marks Start of Trade Show Season
A quick search of the hash tag #CES2013 reveals the wave of content heading toward screens, newspapers and the airwaves in the next week. Trade show season is upon us and marketing and PR...
Critical Minute: Good Riddance Day is Prime Example of a Company-Sponsored ‘Holiday’ ...
That loud grinding noise in Times Square this afternoon is sweet therapy for those trying to forget 2012. It’s also great branding for Cintas Corporation, whose document management division...
Superstorm Sandy’s Impact on NYC PR Pros: Free Public Service Webinar Featuring Crisi...
Critical Mention is pleased to partner with Edelman, JetBlue and BDI to provide the PR and marketing communities a free public service webinar that will share the crisis communications lessons learned...
Election Coverage Dwarfed by Sandy
It’s official: politics have taken a backseat to the weather eight days before the U.S. presidential election. The Mention Meter, which measures the number of times a word or phrase is said on all U.S....
Frankenstorm Claims First U.S. Victim: Donald Trump
Who knew government meteorologists were so good at branding? When the science nerds over at NOAA realized the tropical weather system churning in the Caribbean was strengthening and could impact the U.S....
Philadelphia to Host PRSA in 2013
Tell the cheese steak vendors to save the date. Thousands of hungry PR pros will converge on Philadelphia October 26-29, 2013, for the annual PRSA International Conference. It’s the second...
Start-up culture alive and well in PR
Trace Cohen got his day started at the Critical Mention Lounge, walking us through his new venture, Launch.it, over coffee and croissants. A Syracuse University business grad who grew up in the PR...
PR 101: If You Issue a Press Release, Tell Your Boss
All those PR futurists who are adamant the press release is dead haven’t seen how New York City’s press corps works. Unbeknownst to Mayor Bloomberg, his PR team issued a release Thursday...
Evil Genius: Big Bird Campaign Spoof Ad Gets Free Airplay
By Dave Armon, President, Critical Mention The Obama campaign didn’t need to place a media buy to see TV airings of its new Big Bird satire ad spike today. News coverage containing the spot began at...
San Francisco’s Critical Mention Lounge #Mullet
$25 Amazon.Com Gift Card With a Critical Mention Demo. We'll Contact You! ...
Rona Focuses on Media Relations After Failed Lowe’s Bid
Negative sentiment spiked in Lowe’s word cloud after it was announced that the home improvement chain had walked away from their offer to purchase rival Canadian home construction store, Rona, earlier...
Social Media, Online & Broadcast Monitoring Trends for Dr. Pepper
Dr. Pepper – Let’s Evolve. Critical Mention is fortunate to be one of the only companies in the world, if not the only, to have been actively monitoring, recording and measuring “Dr....
Sentiment Extraction from Libya Response
Social media and online mediums spiked and at times surpassed the amount of television coverage surrounding the attacks in Libya, the political response and how the official statements from both parties...
Quora Founder Departs Days After Platform Fails Paul Ryan
Whether the two are related, only Charlie Cheever knows. But the departure of Quora’s co-founder followed by just days an embarrassing lack of performance by the Q&A site for Republican VP hopeful...
Political Spending on TV Ads Hits Billions
With November just two months away and campaign season in full swing, I’m sure most of us hear “..and I approve this message” in our sleep. So how much exactly is being spent on these political ads...
