Gay President, Rainbow White House and Breastfeeding Mom Buoy Media Coverage of Magazines
All it took was a front cover headline about a gay president of the United States, the White House painted in rainbow colors and a bare-breasted mom with her suckling 3-year-old son to pump up the volume in the magazine industry.
Coverage on TV and radio of Time, The New Yorker and Newsweek during the first two weeks of May was five times higher than the whole month of April, reflecting intense interest by broadcasters to comment on the sensationalist magazine covers. Milking the buzz for all it was worth, Newsweek yesterday also published the “gay president” cover concepts its editorial brain trust has rejected. You can see those here.
Samir Husni, director of the Magazine Innovation Center at the University of Mississippi, says the buzz has built to a crescendo, and for different reasons. TIME initiated a story while The New Yorker and Newsweek simply engaged in a little newsjacking, says Husni, known in the industry as Mr. Magazine™.
Try out Critical Mention’s easy-to-use “Mention Meter” to see which magazine got more coverage.