Texting for a Cause: U.S. Government Embraces Mobile Clicks to Help LGBT Community
By Elaine Cohen for CSRwire
If you thought that national governments were stuck in the Dark Ages of Bureaucracy encumbered with tedious, administrative paper-pushing, the U.S. State Department is out to prove you wrong.
Perhaps that’s not surprising. With President Obama fully understanding the meaning of “trending” and Secretary of State Hillary Clinton going viral, you might not be surprised to see a U.S. government department leveraging the power of modern communications technology and online tools to spread its message.
The mGive Foundation: Private-Public Partnership
Yes, you heard that right. The latest initiative of the U.S. State Department, to raise awareness, and funds, in support of lesbian, gay, bisexual and transgendered (LGBT) communities all around the world, is a mobile text donation campaign in partnership with the largest online philanthropy initiative, The mGive Foundation.
By texting the word PRIDE to 80000, anyone can donate $10 to ensure that members of the LGBT communities get help when they need it. Donations will help further initiatives aimed at advancing human rights, fostering equality, advocacy, protection and dialogue to ensure human rights protection for LGBT’s around the world.
The U.S. Government is not new to the use of mobile philanthropy, having used text-$-to-this-number campaigns to muster support for disaster relief, with some success. But donating to save people from fires in Colorado is a little different from generating support for victims of human rights discrimination in far-away countries.
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