Innovative Cause Marketing: Warner Bros. & DC Comics Launch “Darkness & Light”

Posted on Jul 9, 2012 in Corporate Social Responsibility | 0 comments

We’re always on the lookout for innovative cause marketing initiatives. We offer a prime example in the “Darkness & Light” program, a signature initiative of “We Can Be Heroes,” a giving campaign designed to raise awareness and funds for the worst hunger crisis in 60 years that is taking place in the Horn of Africa. Using the iconic Justice League characters from DC Entertainment, “We Can Be Heroes” aims to raise substantial funds for three humanitarian aid organizations: Save the Children, International Rescue Committee, and Mercy Corps.

“Darkness & Light” is a one-of-a-kind art and education tour to raise awareness and funds for the hunger crisis in the Horn of Africa. The exhibition features some of today’s top contemporary artists and showcases a collection of original artwork inspired by the DC Comics’ Justice League characters. Click through the presentation to check it out:

Warner Bros. & DC Comics Present Cause Marketing Campaign: Darkness & Light