Google Hates You and GM is Stupid
I spoke at a conference this week about affiliate marketing. I did my thing about digital reputation development and it was well received. Much thanks to the organizers for hosting me. Hanging out with those folks got me thinking. Add in the news story about GM pulling their paid Facebook ads and my mind is a smorgasbord of ideas.
The affiliate marketing audience focuses heavily on search engine optimization and traffic – driving huge numbers to their paid advertisements and appearing as high up on the page as possible in organic (non-paid) search. Sounds a lot like traditional advertising, doesn’t it?
When I gave my talk, fewer than half of them had ever googled their own name (so had done little to build up their own digital reputation – unlike the very most successful guys in the biz) and nearly none of them had heard of the Long Tail or network theory/science. They didn’t seem to know that Google is using contextual filtering. They were particularly angry about Penguins and Pandas. Hmmm….they schlepping through the numbers and not noticing the environment that is shifting around them.
The first day of the conference, GM released info about pulling ads from Facebook. Many a PR, media, and blogging prognosticator are giving their point of view and I, frankly, am not in the mood to mince words – GM is being a bonehead. Whether they are looking to renegotiate their ad spend budget and using Facebook as a sacrificial lamb, or worried about lack of metrics tracking, or just…who knows. My evil twin thinks the truth is not out.
Asserting that they (GM) have effective content and it’s just that Facebook is a bad platform…well, it makes me wonder. Their stuff seems kind of friendly, but for me, it feels contrived. They seem to inherently still be thinking social media is a media buy and an advertising stream. Much like the affiliate marketers, they are schlepping through the numbers and not noticing the ground shifting. You have to actually care, not just post things that seem warm and fuzzy. It might be intangible and I could be wrong, but I don’t feel the social media love (even though I am a hardcore Chevy fan).
Rather than assert what I think further, I want to ask you: Love or hate Google? Like how they’re serving you and doing their thing? Is your advertising PPC budget taking a hit from the changes happening over the last few months? Do you even notice or care?
And what about GM? Are they brilliant or bonehead for pulling their paid ads on Facebook (or something in between)? I want to hear what you have to say. Add in your comments and commentary below. What say ye?
[graphic by epSos.de]