Six Social Media Lessons of the Easter Island Head Statues (They Have Bodies!)
I am a science geek and archeology is one of my favorite disciplines to track news on. Recently, I saw photos and a news article about the Easter Island Head Statues having bodies. What?? They have bodies? Wowzer.
I didn’t know that fact and I have been telling my friends all about it – tweeting, Facebooking, tweeting some more, Google+ing and talking (YES, in real life *gasp*) about it. I think it is way too cool.
Turns out, scientists have known that the head statues have bodies since the first excavation in 1914 and have even fully unearthed several in the 1950′s. The ancient writing on the statues is very well preserved and they are being careful to keep it preserved so it can be studied. It’s not like they just take the dirt away and dust the thing off. It’s kind of complicated.
Since 1914 and 1950? Everyone I spoke to (several dozen) did not know that. Hmm…it took social media (and a very viral email) to drive the truth to the masses.
Of course, this got me thinking…What facts are hidden in people’s business that could impress the masses, maybe even go viral, and would be very cool to share? Here are some hints on where to go look:
1. Your philanthropy involvement, especially hands-on work
Of course you don’t do it for the photo opp, which makes it all the better to share. Don’t brag, but share. Include photos, videos, and talk about the impact the charities you support offer to the local community or global one.
2. Your hobbies, especially extreme sports
Does your CEO sky-dive? Strap a webcam to his head next time he jumps. How frigging cool is that, right?
3. Your company history
Do you office out of an old mercantile drug store? Was your product inspired by a chance meeting with a celebrity or crusty old industry veteran? Tell the stories and use both pictures and words!
4. Your employees’ accomplishments
This is an especially social one because it forces you to get to know your employees.
5. Geographically tied science and lore
In Austin, where I live, the largest urban colony of bats hang out under a landmark bridge. People line up every night at sundown when the bats are migrated here, and watch them leave for the evening. It’s cool and it’s part of every business who resides here in Austin. How many of them bother to talk about it?
6. Unbury the good stuff!
You know you probably have an entire virtual vault of information – cool facts, great photos, engaging anectdotes – that people would love to hear. Don’t keep them buried anymore!
Til next time!
Vicki @Smartwoman Flaugher
[graphic by Phillie Casablanca]
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Published: July 11, 2012 By:
