By Susan M. Tellem, Partner, Tellem Grody PR, Inc.  If you like to endorse people you know on LinkedIn, you probably see the occasional egg avatar when the box with your four LinkedIn buddies comes...

Shift happens. We all know this. When you work in PR and Marketing, taking extensive amounts of time meticulously crafting a focused brand, change kind of sucks. No getting around it, it just does. Beyond...

Two very powerful things happened in our society this last week - specifically, a theater shooting in Aurora, Colorado that left 12 dead and over 60 injured at a Batman movie opening and the Penn State...

This week, a scenario that cuts way too close to horrible for most marketers surfaced. Last month, a Shell Oil themed launch party gone wrong (about kicking off drilling in the Arctic) was filmed, looking...

I am a science geek and archeology is one of my favorite disciplines to track news on. Recently, I saw photos and a news article about the Easter Island Head Statues having bodies. What?? They have...

I have had some great social business examples show up in my life this last week and I figured – hey, it’s a holiday week, let’s keep it light. This goes out as some great examples (with...

A strong personal brand can go a long way toward building your professional reputation. It’s not about being “famous” but rather about credibility. It seems, lately, that convincing...

I sometimes am surprised how often I hear some people  (older folks in particular) lamenting about how texting and Twitter have “made” kids unable to write. These “remember the good old...

I am a little bit of an old school style social media user. Hard to say “old school” with anything as new as social media, but it’s more that I approach it from a bit of a long-division,...

“GO AWAY!” Yes, that is the fantasy phrase that we, on occasion, all want to tell bad fit customers. If Hollywood could make an action movie about “that” customer -  with mega...