In case you missed National Proposal Day on March 20, there is still time to think about as you go through the process of popping the big question.  David’s Bridal’s “What’s on Brides’...

By Neil Mody,Founder and CEO, nRelate It’s 2013 and safe to say that the phrase “Content Marketing” can be removed from the buzzword list because it’s here to stay.  In 2012 we heard a lot about...

Editor’s Note: This is the first n a series of posts about how to maximize the value of search.  Today’s post focuses on best practices in SE engagement.  Click here for part two,  Rules...

 Creativity is not usually listed in the top 10 business skills. Not too many business colleges make you take lots of creative writing, art, dance, and music classes as pre-requisites for a business...

In a recent State of PR Industry type article featured here on commPRO.biz, Sally Falkow cites a study about media, journalism, and PR. If you have not read it yet, please do – its insights are...

Nike is the first company in the UK to have one of their Twitter campaigns banned for not being clearly marked as advertisement. While Nike argued that the sports stars in question were well-known to have...

Ads, and industry stories about ads, catch my eye often. That’s the point, right? This story made me do a double take, especially when they mentioned social media. Here’s the set up: The Los...

I like to find interesting great marketing examples as I walk through this day to day world. I see some people really integrating social really well – both specifically social media sites like...

My roots hark back to SEO, website creation, and internet marketing. I came to social media almost as a fluke, having built a reputation as a permission-only based online marketer. My colleagues knew I...

When people ask me what they should share on social media, they inevitably do the “why would anyone care what I ate for breakfast?” face. They don’t get how being personal helps them...

Building revenue with an integrated social media strategy is pretty straightforward. To keep it short and sweet (and practical to implement sooner rather than later), here’s the 5 step roadmap I use...

A great content marketing strategy is key for social media success. You’ve probably seen people sharing others’ content, sometimes via RSS feeds, Paper.ly pages, retweets/shares, or by direct...

I am not a traditionalist. I love new things, enjoy innovation, and seek the alternative answer more often than not. You won’t see me defending the status quo very often and “Yes” is a...

By Jeff MacGurn, Vice President, Earned Media Services, Covario, Inc. Editor’s note: Click through to see the author’s analysis of what the SOPA blackout means to marcom pros. As you no doubt...

By Allie MacPherson, Account Coordinator, Text 100 NYC and Amber Rinehard, Text 100 Global Community Manager With the ever-changing nature of our industry, it’s always good to be a bit cautious...

By Matthew Pierson, Senior Manager, Strategic Digital Analytics, Porter Novelli The social media word of the week is “sharepocalypse.” Serial Internet entrepreneur Nova Spivack just launched...

By Carrie Kerpen and Dave Kerpen, Likeable Media Relatively speaking, social media, online and mobile marketing are still brand new. 2011 was a year in which Facebook continued to grow, Twitter grew up,...

By Tonja Deegan, Airfoil Public Relations Communicators and marketers have spent the last several years trying to decode, manipulate and master digital and social media for their business advantage....

By Maria Ogneva, Head of Community, Yammer I have no doubt that everyone reading this is a pro at using social media to connect with customers, partners and other members of their company’s social...

Greg Tirico, Senior Social Media Manager, Sage North America Use of social media by corporations and small businesses has greatly matured over the last two years, and the social media trends to watch in...