In case you missed National Proposal Day on March 20, there is still time to think about as you go through the process of popping the big question. David’s Bridal’s “What’s on Brides’...
Battle of the Budgets: The Content Marketing Turf War
By Neil Mody,Founder and CEO, nRelate It’s 2013 and safe to say that the phrase “Content Marketing” can be removed from the buzzword list because it’s here to stay. In 2012 we heard a lot about...
Rules of Engagement: SEO 101
Editor’s Note: This is the first n a series of posts about how to maximize the value of search. Today’s post focuses on best practices in SE engagement. Click here for part two, Rules...
3 Reasons Why Meaningful Creativity is the New Social Media Must-Have
Creativity is not usually listed in the top 10 business skills. Not too many business colleges make you take lots of creative writing, art, dance, and music classes as pre-requisites for a business...
Modern PR 101: Don’t Shoot the Messenger (3 Tips to Fix Your PR Wagon Instead)
In a recent State of PR Industry type article featured here on commPRO.biz, Sally Falkow cites a study about media, journalism, and PR. If you have not read it yet, please do – its insights are...
Nike, Twitter Ads and You: 3 Ways to Get Ready to Expose Yourself (#Ad Is Coming!)
Nike is the first company in the UK to have one of their Twitter campaigns banned for not being clearly marked as advertisement. While Nike argued that the sports stars in question were well-known to have...
Controversial Ads and Social Media – Are You So Excited You Could Pee?
Ads, and industry stories about ads, catch my eye often. That’s the point, right? This story made me do a double take, especially when they mentioned social media. Here’s the set up: The Los...
Get Funky, Get Innovative, Get Creative, Get Social!
I like to find interesting great marketing examples as I walk through this day to day world. I see some people really integrating social really well – both specifically social media sites like...
Three Ways to Leverage Internet Marketing Techniques in Social PR
My roots hark back to SEO, website creation, and internet marketing. I came to social media almost as a fluke, having built a reputation as a permission-only based online marketer. My colleagues knew I...
Building Rapport Through the Side Door in Social Media
When people ask me what they should share on social media, they inevitably do the “why would anyone care what I ate for breakfast?” face. They don’t get how being personal helps them...
Cha Ching! 5 Step Roadmap For Converting a Social Media Blurb to a Sale
Building revenue with an integrated social media strategy is pretty straightforward. To keep it short and sweet (and practical to implement sooner rather than later), here’s the 5 step roadmap I use...
Be Quotable: The Importance of Original Content in Social Media
A great content marketing strategy is key for social media success. You’ve probably seen people sharing others’ content, sometimes via RSS feeds, Paper.ly pages, retweets/shares, or by direct...
[Marketing Rant] Is Social Media Killing Your Traditional Business Skills?
I am not a traditionalist. I love new things, enjoy innovation, and seek the alternative answer more often than not. You won’t see me defending the status quo very often and “Yes” is a...
Who Did the SOPA Blackout Hurt? An Infographic Look at Wikipedia, Reddit, Craigslist ...
By Jeff MacGurn, Vice President, Earned Media Services, Covario, Inc. Editor’s note: Click through to see the author’s analysis of what the SOPA blackout means to marcom pros. As you no doubt...
Wake Up to Pinterest: 3 Ways Brands Can Tap the Hottest New Social Media Site
By Allie MacPherson, Account Coordinator, Text 100 NYC and Amber Rinehard, Text 100 Global Community Manager With the ever-changing nature of our industry, it’s always good to be a bit cautious...
Zuckerberg or Acts of God – What Will Slow Down Social Sharing?
By Matthew Pierson, Senior Manager, Strategic Digital Analytics, Porter Novelli The social media word of the week is “sharepocalypse.” Serial Internet entrepreneur Nova Spivack just launched...
Marketing Forecast: 7 Social Media Predictions to Plan for Now
By Carrie Kerpen and Dave Kerpen, Likeable Media Relatively speaking, social media, online and mobile marketing are still brand new. 2011 was a year in which Facebook continued to grow, Twitter grew up,...
Social Will Go Away in 2012: Customers Will Be King, Not Channels
By Tonja Deegan, Airfoil Public Relations Communicators and marketers have spent the last several years trying to decode, manipulate and master digital and social media for their business advantage....
No More Silos: 7 Steps to Greater Social Media Success in 2012
By Maria Ogneva, Head of Community, Yammer I have no doubt that everyone reading this is a pro at using social media to connect with customers, partners and other members of their company’s social...
Social Media Predictions for 2012: Google to Battle Facebook, Plus Other Key Developm...
Greg Tirico, Senior Social Media Manager, Sage North America Use of social media by corporations and small businesses has greatly matured over the last two years, and the social media trends to watch in...













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