Taming the Social Media Management Monster
When it comes to taming the social media management monster, you had better bring a big stick. It’s so easy to lose yourself in the jungle of fun called Twitter, Facebook, and beyond – I mean, seriously, who has not been sucked into Youtube? All of us have!
Fascination is fine and all, but if you’re using social for work, you’d better keep focused. You only have so many hours, and you have deadlines, project commitments, and meetings. So, to help, here are some very straightforward, cut and dry ways you can make your social media management chores go faster and easier.
Let someone else do it
Yep, outsource it! Get an intern, get a VA, negotiate for another department or person to handle it, or go to a virtual worker website (like Fiverr, VWorker, Odesk, etc). Just get it off your desk, especially if it is not the best and highest use of your time.
Get better at it
Take some classes, have some teenager show you how, or read a book. Getting more proficient at a task makes you not only faster, but more confident and better able to be creative. Learn and grow!
That’s right – pre-schedule things and auto-post updates. Know your bio-rhythms and your work schedule and do your social media at an hour that is better for you. Pick a time when you can focus on the task and get it done rather than trying to fit it in between other things. Multi-tasking is a disease – take a pill.
Don’t do it
Yes, I said it. Unless you are testing (which studies show most of you out there are not), then you only have a guess to know whether what you’re doing is even working. So, you have no argument other than ego to suggest that you should keep doing things the way you are. Set up some metrics and see just how much of (how fast, how often, how deep, how funny, how serious, how data focused) social updates and interaction your particular audience needs. You can stop doing much of what you’re doing, I’m guessing.
Don’t look at me like that…
You might poo-pooh these suggestions, but truthfully, so much of our work gets dressed up in habit and crazy stupid requirements that we don’t always see the easy path. Pick one of the above and get the work done. Done is better than not. Easy is better than hard. Tame that monster!
Published: August 22, 2012 By: