Editor’s Note:  This is the third in a series of posts about how to maximize the value of search.  Today’s post focuses on best practices in creating engaging content.  Click here for part...

By Erik Deutsch, Principal, ExcelPR Group Beyond all the official South by Southwest Interactive events spread across downtown Austin, the five-day festival has spawned a vast ecosystem of companion...

By Lindsey Madison and Adam Root, Co-Founders, SocialCentiv If one thing is clear from what we’ve heard at SXSW Interactive this year, it’s that business owners are trying to figure out how to...

Rice, UNM Study Examines Real-time Censorship on Site with 100 million daily posts An analysis of censorship patterns on the Twitter-like Chinese social media service called Weibo gives the clearest...

By Neil Mody,Founder and CEO, nRelate It’s 2013 and safe to say that the phrase “Content Marketing” can be removed from the buzzword list because it’s here to stay.  In 2012 we heard a lot about...

Editor’s Note: This is the first n a series of posts about how to maximize the value of search.  Today’s post focuses on best practices in SE engagement.  Click here for part two,  Rules...

This week I met with a brain trainer. Yep, Kevin Leahy of Knowledge Advocate, LLC, here in Austin, teaches people how to understand and use their brains better. I am about to take his multi-week course on...

I know, I know…tradition says we are not supposed to discuss sex, politics, or religion in mixed company. Problem these days is that “mixed company” goes beyond just having a lady in the...

When you begin building your social media outreach, consider affinity groups. Wikipedia defines an affinity group as a small group of activists, but I want to stretch this just a bit. In social media, an...

Got your attention? I thought so…that headline is…uh, kind of overblown, right? I was making a point, but here’s the deal. The overuse of hyperbolic language in social media is not...

I read (and share on social) tons of industry articles week to week. I recently saw an interesting post snip it via an email newsletter on potential regulation against excessive photo retouching in...

Last night I did what I thought I would not do – I told a web designer and marketing strategist that I want a website that is extremely pretty and most easily navigated through pictures. I actually...