This week, a scenario that cuts way too close to horrible for most marketers surfaced. Last month, a Shell Oil themed launch party gone wrong (about kicking off drilling in the Arctic) was filmed, looking...
Dare to Do Something Cool: “Somebody That I Used to Know” and the Power o...
I simply LOVE the song by Gotye entitled “Somebody That I Used to Know.” Its runaway success is impressive. It has compelling feeling, artistic uniqueness, interesting instrumentation, a...
Six Social Media Lessons of the Easter Island Head Statues (They Have Bodies!)
I am a science geek and archeology is one of my favorite disciplines to track news on. Recently, I saw photos and a news article about the Easter Island Head Statues having bodies. What?? They have...
Affinity Groups & Big A$$@ Canvas: Targeting the Right People in Your Social Med...
When you begin building your social media outreach, consider affinity groups. Wikipedia defines an affinity group as a small group of activists, but I want to stretch this just a bit. In social media, an...
Social Media Heroes – 3 Examples of Great Social Business Technique
I have had some great social business examples show up in my life this last week and I figured – hey, it’s a holiday week, let’s keep it light. This goes out as some great examples (with...
Social Media Silver Bullet, Penn State, the Vatican, and Bulls$#@t (a Rant)
Several scandals and troublesome events have me wound up this week. With the conviction of Penn State’s Sandusky for molesting boys, to the hiring of a Fox PR guy by the Vatican, my head just might...
Nike, Twitter Ads and You: 3 Ways to Get Ready to Expose Yourself (#Ad Is Coming!)
Nike is the first company in the UK to have one of their Twitter campaigns banned for not being clearly marked as advertisement. While Nike argued that the sports stars in question were well-known to have...
Controversial Ads and Social Media – Are You So Excited You Could Pee?
Ads, and industry stories about ads, catch my eye often. That’s the point, right? This story made me do a double take, especially when they mentioned social media. Here’s the set up: The Los...
Wowed by Microsoft’s New Patent: 3 Alarming Problems with Targeted Ads Online (...
Data aggregation is happening. We’ve talked about it before and it’s not going away. Cookies happen. Semantic filtering for web search is happening. We’ve talked about it before and...
The Most Horrific, Deadly and Utterly Disasterous Catastrophe Known to PR
Got your attention? I thought so…that headline is…uh, kind of overblown, right? I was making a point, but here’s the deal. The overuse of hyperbolic language in social media is not...
3 Accidental Social Media Mistakes that Undermine Your Brand Credibility
You’re on Twitter, Facebook, LinkedIn, Youtube, Google+, Pinterest, and X. Check. You’re posting relevant and compelling content on a regular basis. Check. You’re tracking your...
Get Funky, Get Innovative, Get Creative, Get Social!
I like to find interesting great marketing examples as I walk through this day to day world. I see some people really integrating social really well – both specifically social media sites like...
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