By David Rosen, Senior Director, Burson-Marsteller It’s little wonder why 2012 was proclaimed the year of the animated gif. A quarter century after their invention, these tiny animated...
2012: It’s the End of the World for these Social Media Questions
By David Rosen, Senior Director, Burson-Marsteller Corporate communications departments hit their social media stride in 2012, moving beyond experimentation to daily usage. So to mark this...
Twitter Cheat Sheet: 25 ‘Polite’ Icebreakers for Corporate Communicators
By David Rosen, Senior Director, Burson-Marsteller It can feel as awkward as a middle school dance to start a conversation on Twitter. This is especially true if your professional years have been...
How Fake Are You (on Twitter)?
Ever wonder about celebrities, politicians and others who have huge numbers following them on Twitter? How do they amass those big numbers – those millions of followers? I used to think about it...
PR & Wikipedia: ‘It’s Complicated’
By David Rosen, Senior Director, Burson-Marsteller I hit the conference jackpot last week at the PRSA International Conference in San Francisco when I ran into a professor who has studied the...
Back to the Future with Biz Stone
By Michael Terpin, CEO, SocialRadius; founder, Marketwire, author, “Beyond Social Media” (2013) Biz Stone (@biz to his nearly two million followers), one of the three visionary founders of...
Communication without Borders…Or Marketplace Competition
When it comes to sharing information about global public relations, standards and best practices, it’s great that typical marketplace “competition” borders can be put aside. Welcome to an...
Using Twitter for PR Events
Editor’s Note: During this busy season of PR and communications-focused events, this post offers invaluable insight and tactical tips about Twitter best practices for PR events. This post...
Work in an Unsexy Industry? 5 Tips to Spice up Your Social Media Anyway
By Vicki Flaugher, FamousInYourNiche.com Not everyone can work in the exciting “sex, drugs, and rock-n-roll” type industries. Seriously, it’s easy to be interesting and sharable when you have the...
3 Reasons Why Meaningful Creativity is the New Social Media Must-Have
Creativity is not usually listed in the top 10 business skills. Not too many business colleges make you take lots of creative writing, art, dance, and music classes as pre-requisites for a business...
Publishing on Kindle to Get Marketing Leads – How-To Resources and Tips
I am a Kindle fan girl. Love the eBook medium, love the idea, love the whole thing. I have begun writing fiction short stories via Smartwoman Publishing (with pseudonyms and without) and will be adding...
Leaping Across the Gap: 5 Helpful Tips For Rebranding Via Social Media
Shift happens. We all know this. When you work in PR and Marketing, taking extensive amounts of time meticulously crafting a focused brand, change kind of sucks. No getting around it, it just does. Beyond...
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