Everyone seems to love to-do and numbered lists (even zombies, see right). Frankly, me not so much. But, given how much you click through them and how much I completely heart offering  resources, I do...

Sometimes, just for fun, I google random thoughts and see what comes up. I find it amusing and enlightening. I like to not only see how the players in our industry are using SEO, but I also like to...

By Jill Adams, CEO, Adams & Knight, Inc. So much of the talk these days is about how marketers must adapt to survive in our new digitally driven world. And CMOs are certainly listening. In fact, a...

Every day I run across people – otherwise well-educated, successful business people – who see Social as a toy. They think it’s a nicely distracting tool that isn’t really...

Want to hear the audio instead of read the post? Click the link! http://www.talkshoe.com/tc/97105 I am an incessant reader and do all I can to stay up with the happenings in my industry. No, I am not...

By Christine Perkett, Founder, PerkettPR Social media seems like it should be so simple—just be social, right? But if you’re using it for business, there are a few rules to live by to ensure...

Sales are the lifeblood of any organization. If we don’t close business, we don’t stay in business. As trite as that sounds, and obvious too, the hard facts, though, are that most Sales...

I have a confession to make: I resent popular media trend hounds. They’re like annoying paparazzi, exploiting the latest scandal or disaster to sell soap or cereal or whatever. I understand...

I’ve done it and maybe you’ve tried too. You’ve tried running a contest or an engagement based campaign to build your brand. It seems like the right thing to do – very social, so...

Exciting things happening in my life lately!  I was hired to roll out the online promotional campaign for local Austin City Council candidate Roger Chan. So, I thought it would be good to let you take a...

By Craig Pearce, Author, “Public Relations and Managing Reputation” The PR profession needs to bury bullets in some sacred cows that are stymieing its ability to improve...

It’s super easy (although arguably not super effective) to use social as a broadcast tool. It’s also fun to use it to listen and engage. And, I would suggest that social is also an uber...